Tag Archives: ZD Net

Social networking and business objectives

Dion Hinchcliffe recently looked at the how online communities are revolutionizing many businesses. Millions of individuals have joined online communities with in the past few years. Hinchcliffe looks at the difference between the growing contrast between business communities and consumer communities. While many business communities have not faired as well as consumer communities, some businesses have found the perfect way to strike the balance.

He recognizes a running theme in all of the communities that work:
[Successful communities are] Attracting like-minded people highly interested and engaged in what they do.

Read the full article here.

Return on investment for social media

ZD Net recently looked at the return on investment when it comes to social media. They believe that social media will return your investment if you put the proper amount of time into it. They also point out that if you have the proper amount of social media, you can avoid social media disasters. ZD Net cites the most recent social media disaster for United Airlines, United Breaks Guitars.

Do you believe it’s worth investing in social media? As we’ve seen with many companies, United not the first, many PR disasters come about due to social media. Should companies have measures in place to control these events?