At the Speak Without Interruption blog, Jack B. Rochester discusses a concert he chose to go to over a Red Sox/Yankees game. He points this out because he was going to see the band The Decemberists, and he is a 64 year old. He also noticed many other older fans sprinkled throughout the crowd in addition to the clean-cut younger generations that made up the majority of the audience. He concluded two things from this very diverse crowd:
1) As marketers, we should never assume – presume? – we understand the who and what of our market.
2) Don’t let your mindset too closely define your the segmentation or differentiation product or service – otherwise, you might not ‘get it.’
Read his full post here.
With the North American Conference On Customer Service approaching, we would like to begin to introduce you to the speakers we will have this year at our event. This year, NACCM will take place from November 16 ‘ 19, 2008 in Anaheim, California at the Disneyland Hotel. This week, we’d like to introduce you to Joe Torre. Joe Torre is currently the manager of the LA Dodgers, and is also one of the winningest coaches in baseball history. Joe knows the importance of managing people. Torre began his baseball career in 1960 as an amateur free agent with the Boston Braves. His 1971 National League MVP award is overshadowed by the remarkable time he spent with the New York Yankees, going to twelve consecutive post seasons with them, winning his first championship in 1996. The team also won seven World Series and ten pennants during his time. Torre won the manager of the year award in 1998 for his outstanding season with the Yankees. Torre has created the Safe at Home Foundation in 2002 with his wife, their goal being to educating to end the cycle of domestic violence and save lives. The foundation now focuses on educating children in school about domestic violence. The organization has ten funded programs; all called Margaret’s Place throughout New York City and Westchester County in New York State. Joe has co-authored two books: Chasing My Dream: My Lifelong Journey to the World Series and Joe Torre’s Ground Rules for Winners: Twelve Keys to Managing Team Players. Competing at the highest level is not about winning. It’s about preparation, courage, understanding and nurturing your people, and heart. Winning is the result. Joe Torre contributed this quote to an article he wrote for Business Week. He also insists that as a member of any competitive team, whether it be baseball or your customer service division, you must be ready to play at all times. We invite you to come see Joe Torre at NACCM as he presents his keynote speech on Tuesday, November 18th, Ground rules for winners: Effectively managing teams, setbacks and success both in business and in life.
(Sources: Business Life, Business Week, LA Times, Safe at Home Foundation, and Sports Business News)