Tag Archives: yahoo

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we’re going in 2015. The changes have been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The Interview and Veronica Mars have launched on-demand, rather than the traditional in-theater release. NBC is urging viewers to watch TV without a TV. How are we going to measure and engage with viewers in the continuously changing media landscape?

The Media Insights & Engagement Conferencecan help. And, I’m happy to be able to extend a special rate for you to join the industry in San Diego in just one month. Hundreds of media executives (with over 65% from the client-side) will be at The Media Insights & Engagement Conference to uncover what the future of media will look like – will you?

View the most up to date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom // CBS Corporation // Google // HBO Latin America // ABC Television // Turner Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google // Univision // Disney // NASCAR // Comcast Spotlight // Discovery Communications // Meredith Corp // Scripps Network. 


Click here to see the full list: http://bit.ly/1xUP08V
Submit Your Nomination for the REMI Award – Research Executive Media Industry Outstanding Contribution: We would like to acknowledge an individual whose outstanding contributions, innovations, or leadership has impacted the way research has shaped the media industry and entertainment landscape. The Award recipient will be announced on Thursday, February 5th at The Media Insights & Engagement Conference. 
Mention code MEDIA15BL and save $100 off the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The Media Insights & Engagement Conference 2015 for the experience of a lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference

@_Mediafusion

#MediaInsights15

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over
where the industry has been, and where we’re going in 2015. The changes have
been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The
Interview and Veronica Mars have launched on-demand, rather than the
traditional in-theater release. NBC is urging viewers to watch TV without a TV.
How are we going to measure and engage with viewers in the continuously
changing media landscape?

The Media Insights & Engagement Conference
can help. And, I’m happy to be able to extend a special rate for you to join
the industry in San Diego in just one month. Hundreds of media executives (with
over 65% from the client-side) will be at The Media Insights & Engagement
Conference to uncover what the future of media will look like – will you?

View the most up to
date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom //
CBS Corporation // Google // HBO Latin America // ABC Television // Turner
Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google
// Univision // Disney // NASCAR // Comcast Spotlight // Discovery
Communications // Meredith Corp // Scripps Network. Click here to see the full list: http://bit.ly/1xUP08V

Submit Your Nomination for the REMI Award – Research
Executive Media Industry Outstanding Contribution: We would like to acknowledge
an individual whose outstanding contributions, innovations, or leadership has
impacted the way research has shaped the media industry and entertainment
landscape. The Award recipient will be announced on Thursday, February 5th at
The Media Insights & Engagement Conference. Submit your nomination by
Friday, January 9th: http://svy.mk/1GkDjc5
Register by
Wednesday, January 14th & Save $500 – that’s an additional $100 savings off
the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The
Media Insights & Engagement Conference 2015 for the experience of a
lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference

@_Mediafusion

#MediaInsights15

Inside Insights: Nick Drew

Next up in our Inside Insights interview series brought to
you by Consumer Insights Canada, we
sat down with speaker Nick Drew of Yahoo Inc. to discuss strategic insights and
Canada’s consumer culture.
Consumer Insights Canada is a conference focusing
on the power of insights to inspire smarter decision making and shines a lens
on shopper and consumer behavior in Canada. Whether you’re looking to break
into the market for the first time, or just deepen your relationship with
Canadian consumers ‘ this is your must-attend event. 
Here’s what Drew had
to say:
IIR: What makes
insights ‘strategic insights’?
Drew: What makes
insights valuable is that they’re actionable ‘ it’s the ‘therefore’, or ‘and
so’ part. People use their mobile phones a lot these days’ is an insight.
‘People use their mobile phones a lot, and look for mobile coupons. Therefore”
is a valuable insight.
IIR: How are
shopper insights unique in Canada compared to the rest of North America?
Drew: As a
European, it’s fascinating working in North America. It sometimes seems that U.S.
insights and marketing have a ‘we are the world’ approach; Canadian insights
and marketing in comparison can sometimes be more about ‘we’re different’.

So, where brands in the U.S. obviously focus on the US, and
see their work in the US as being a good indicator for the rest of the world,
insights and marketing in Canada is based on the idea of Canada being
different. It’s why we see the Canadian flag (literally and metaphorically) on
so many marketing campaigns, and why research has to have that Canadian sample
to really be valuable in Canada.

IIR: How do you
see mobile affecting the future shopper in Canada?
Drew: Technology
isn’t just with people all the time; it’s an unconscious part of people now.
There’s very little conscious thought in the decision to look online for
reviews for something; and it’s instinctive now for a significant proportion of
shoppers to look online for pricing when making a big purchase.
Although Canada doesn’t yet have the level of ‘showrooming’
seen in the UK and US, as ecommerce grows more sophisticated here, people will
become more demanding, and their devices will play vital parts at every stage
of the path to purchase.
If you’d like to hear more from Nick, don’t miss him present
at Consumer Insights Canada. he event is
taking place this September 29-October 1, 2014 in Toronto, Canada. For more information about the event and to
register, click here: http://bit.ly/1pHpNKF

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, Digital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business
Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

Consumer Insights Canada Brings TMRE & Shopper Insights into Your Backyard

Two weeks ago, Shopper Insights in Action uncovered new trends and insights, with one common theme being shared – “Consumers want trusting relationships, they don’t want cold, transactional interactions.” Sir Terry Leahy, Former CEO, Tesco & Shopper Insights in Action 2014 Keynote.
Now more than ever, it’s even more important to have a deeper understanding of your consumer and what they want, and that’s why we’re so excited to be bringing Consumer Insights Canada right into your backyard.
The Consumer Insights Canada Event focuses on the power of insights to inspire smarter decision making and shines a lens on shopper and consumer behavior in Canada.  Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend event.
The North American Consumer Insights Event
September 29-October 1, 2014
The Ritz Carlton
Toronto, Ontario
Canada

You’ll hear from leading Canadian insights leaders as well as experts from around the world including:

>The Art of Engagement: The Importance of Connecting with Customers in a Multi-Channel World, Canadian Tire
>Falling in Love & Having a Relationship are Two Different Things, Target Canada
>How to Embed a Culture of Customer Experience in Your Organization, BMO Institute for Learning
>Six Secret Steps to Outsmart, Out-Innovate, and Out-Adapt Your Competitors, TrendHunter.com 
>New Canadians: The New Frontier for Marketers, Yahoo! Canada & Mediacom Canada
>Parallels from a Canadian Charity: From Donor-Centric Solutions to Shopper-Centric, General Mills Canada
>Mobile NFC Payments: Canadian Opportunities, Visa Canada
>And from Brandspark, Cadillac Fairview, Colgate Palmolive, General Motors, Mastercard, Saputo and more!
Download the brochure for the full agenda: http://bit.ly/1qb4Wx2
Consumer Insights Canada provides you with the tools you need to push the agenda forward in your organizations and set the strategic framework to better understand Canadian shoppers and consumers. In addition to the insights-filled agenda, you’re registration also includes BONUS ACCESS to FEI: Toronto, brought to you by the World’s Leader in Advancing Innovation.
Join us in Toronto this fall! Mention code NACI14LI & Save 15% off the standard rate. Register today: http://bit.ly/1qb4Wx2
Cheers,
The North American Consumer Insights Team
#NACI14
@TMRE

themarketresearcheventblog.iirusa.com

Live from #TMRE13 Consumer Behavior & Consumption Across Media: The Digital State of Play

Remember the days when you put down your pen and paper, turned off the TV and enjoyed what you called “computer time”? Listening to that dial up internet static was something I looked forward to all day because it meant I got to explore and “play” on the computer. I’m sure you remember the AOL running man icon right? Classic.

Fast forward to 2013 and you’ll find that there is no such thing as “computer time” anymore, because computer time is ALL the time. Your phone is not just a phone anymore, its become your life – its your email, your calendar, your notebook and your entertainment. Everything you need in one small portable device and the world at your fingertips.
We are constantly connected and usually in several different ways. Have you ever found yourself walking through a store, shopping for groceries while talking to your mom on the phone while browsing your phone’s calendar to let her know if you are free for dinner tomorrow night? I have. 
According to Yahoo’s Tony Marlow in his presentation on Consumer Behavior & Consumption Across Media: The Digital State of Play, our brains are re-wiring themselves in order to help us navigate our digital lives, which is why younger people are significantly better at multi-tasking. This explains why my grandmother can’t seem to figure out what a “tweet” is or how to “tag” someone on Facebook. She wasn’t wired for this kind of activity.
I won’t hesitate to admit I would be LOST without my phone and I get anxious when I don’t have it right next to me. Makes me wonder how we ever functioned before cell phones and the internet. And I certainly don’t know how we ever survived without iPhone’s handy navigation!



Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Yahoo Expands Facebook Integration, Adds Privacy Controls

PCWorld.com, reports that Yahoo has expanded its integration with Facebook to a global audience. The company also unveiled a new “privacy dashboard,” dubbed Yahoo Pulse.

“People who use Yahoo and Facebook can now link their accounts to view and share updates with friends across both networks,” Yahoo wrote in a blog post. “This means you can see your Facebook News Feed from your Yahoo homepage, Yahoo Mail, and other favorite Yahoo sites and services.”

Although this integration is still in its early stage, what benefits do you see for both Facebook and Yahoo? Will users quickly adapt to this exchange?

Who is the Reigning Social Media Champ Between Google and Yahoo?

When it comes to social media, Yahoo and Google have differing strategies but both work well. Yahoo relies on outside partnership whereas Google uses in-house development. Yahoo recently announced that it would integrate Facebook Connect into it’s website, following the failed attempted of bidding for Facebook in 2006. Google’s advanced social product, Google Buzz, has been launched but time will only tell if its adoption rate will be better than it’s previous social product endeavors including Google Connect and Orkut. Check out this post on Mashable to view Ben Parr’s take on the scenario.

Which company has the right social media strategy?

France considers tax for Google, Yahoo and Facebook

BBC reports that Google and other net firms could be taxed under plans being considered by the French government. The money could be used to fund legal alternatives for buying books, films and music on the internet. But critics say the tax would be difficult to implement and Google says it could slow down innovation.

Learn more: France considers tax for Google, Yahoo and Facebook

What do you think of France’s move to tax net firms? Will it not only slow innovation but thwart attempts to find new and effect business models?

We’d like to hear your thoughts.

Everything you need to know about your customers

Jacob Morgan recently wrote a great post about why your business needs to be online. He pointed out that 1.5 billion people are online throughout the world, and they’re using search engines to find out more about what they’re interested in. Yahoo, Google, and YouTube are some of the most visited sites on the internet. They’re already taking time to find you and engage about a topic pertaining to your product or service. When they arrive at your site, you are already given useful information to determine who they are and how to target them: who they are, how they find you, where they come from, what languages they speak, what they click on, how long they visit your site, and what pay they take through your site.