Contrary to popular belief this post on Mashable highlights how according to a Nielsen report that was compiled from a panel of 250,000 internet users, only 16% of twitter users lie in the age range of 2 to 24. The majority of twitter users (64%) lie between the age group of 25 to 54 and 20% lie between 55 and over. This information is useful for marketers that are trying to reach the teen demographic. Here’s the chart that was provided by Nielsen.
Yesterday, we reported the surge in Twitter users due to Oprah’s recent show covering the social media tool. We’ve seen the popularity in the Untied States of Twitter, but how is it faring around the world? Thanks to a few fellow Twitterers, they pointed me in the direction of comScore’s February Twitter stats which also provided the number of Twitter users around the world. They chart is below. It was also intereting that the 18-24 year olds aren’t the core users of this applcation, but instead, it’s more likely that 45-54 year olds are more likely to be Tweeting.