Tag Archives: Windsor Leadership Group

Context Matters in the New Media Landscape

Photo by Alana



“Without context, words and actions have no meaning at all.” – Gregory Bateson, English anthropologist

During Day 2 at the Media Insights & Engagement Conference, presenters continued to provide attendees with sparkling insights into many areas of expertise. Throughout the day a common thread wove through all of the discussions: Context matters in the new media landscape.

It isn’t enough to produce relevant and compelling content and data. We must apply context to give it meaning

In his presentation, “Context Matters!,” Duane Varan, Chief Executive Officer, MediaScience, asserts that “the future of media researchers depends on our ability to demonstrate how context matters. We can’t be driven by data for the sake of data alone.” Duane talked about the trend of researchers being replaced by data scientists operating outside of the traditional research department. He discussed why context still matters and how the program environment affects ad impact.

During “Totaling Up Total Audience,” Kelly Abcarian, SVP, Nielsen, talked about the decline in traditional TV viewership, people watching less live TV, and less usage of devices not connected to the Internet. Taken out of context, these trends may lead to unwise business decisions. During her presentation, Kelly explained the data and the context behind these trends, providing attendees with a better understanding of the world of media measurement.

During the two keynote panels, “State of the Industry: Keeping Up with Measurement,” speakers representing the TV networks provided context around the key message that when it comes to media measurement, the methodology is critical. They explained that the TV networks need to have agreed upon standards and measurement. The media researchers discussed the need for a new level of collaboration. Without this context, it would be challenging for TV networks and media researchers to work together to standardize measurement to get meaningful results. 

In the “Story to Stage: The Art Behind the Science of Presentation Excellence” workshop, William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, provided attendees with relevant evidenced-based insights, tools and methodologies to craft and deliver a message, story or presentation that inspires or influences others. Most importantly, William provided context to help attendees understand that:
- People follow the leader first, message second
- Common sense is not always common practice
- Show, don’t tell

Stay turned for more conference updates and insights on why context matters in the new media landscape!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

All the World’s A Stage and Everyone Has a Story

Photo: NASA via Unsplash

‘A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.’ – Todd Stocker, writer, speaker, pastor

Who or what inspires you? 

A great presenter inspires us with a story that helps us better understand who we are. In return, we help the presenter learn how that story made a difference in our lives.

In “5 Secrets of Public Speaking From the Best TED Presenters” by Jessica Stillman, Contributor, inc.com., she provides insight into how TED talks are “powerful enough to change your life in 18 short minutes.”

Want to learn how you can present a story that will inspire others?

Join William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, as he presents a workshop on “The Art of Storytelling Story to Stage: The Art Behind the Science of Presentation Excellence “ on Feb. 2 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn evidence-based insights, tools and methodologies required to craft and deliver a message, story or presentation that survives the ‘Forgetting’ and serves to inspire, influence and impact others. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Become a Better Leader and Secure Your Organization’s Future

“Companies with high leadership qualities were six times more likely to be among the top 20 financial performers of all organizations.”

Want to do your part to launch your organization into the top 20?

We are excited to announce that NACCM and the Windsor Leadership Group have partnered together to bring you a truly unique learning event: Creating Magic through Leadership & Service Excellence. This learning event offers the skills and insights you need to further develop your leadership skills (based on best practices from Lee Cockerell’s Disney Great Leader Strategies – used to train over 7,000 leaders at Walt Disney World!) and secure your organization’s spot at the top.

Visit the website for more information: http://bit.ly/1sgi2j9
Facilitator William Greenwald, Founder & Chief Neuroleaderologist, Windsor Leadership Group will lead attendees through self-exploration, Disney-based leadership and service case studies, hands-on learning exercises and group experiences in the Disney theme parks. This experiential journey will lead to personal discovery, authentic leadership development and the ability to design and sustain high performing leadership teams and service cultures.
New Registration Savings Just Announced!
We’re happy to extend a special $500 savings for you to join us at Creating Magic.
Register by Wednesday, December 17th to lock in your special savings.
Your registration includes:
??         2 days of experiential learning at Hollywood Studios and Epcot Theme Parks
??         3-day Disney Park Hopper Pass
??         Breakfast, lunch and snacks each day
??         A signed copy of Lee Cockerell’s book, Creating Magic 
??         Optional Pre-Workshop Tour: Half Day Disney Backstage Tour of the Magic Kingdom
??         Discounted room rates for those wishing to extend their stay before or after the event
??         And more!
Download the full event details or check out the agenda here: http://bit.ly/1sgi2j9
“William’s energetic presentation style and mastery of storytelling make my books come alive. I highly recommend this workshop for anyone aspiring to create a little magic in life, both personally and professionally.’ – Lee Cockerell
Register by Wednesday, December 17th to lock in your special savings of $500. Register today: http://bit.ly/1sgi2j9  
Cheers,
 William Greenwald & The Creating Magic Team
#CreateMagic15
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