Tag Archives: William Greenwald

Context Matters in the New Media Landscape

Photo by Alana

“Without context, words and actions have no meaning at all.” – Gregory Bateson, English anthropologist

During Day 2 at the Media Insights & Engagement Conference, presenters continued to provide attendees with sparkling insights into many areas of expertise. Throughout the day a common thread wove through all of the discussions: Context matters in the new media landscape.

It isn’t enough to produce relevant and compelling content and data. We must apply context to give it meaning

In his presentation, “Context Matters!,” Duane Varan, Chief Executive Officer, MediaScience, asserts that “the future of media researchers depends on our ability to demonstrate how context matters. We can’t be driven by data for the sake of data alone.” Duane talked about the trend of researchers being replaced by data scientists operating outside of the traditional research department. He discussed why context still matters and how the program environment affects ad impact.

During “Totaling Up Total Audience,” Kelly Abcarian, SVP, Nielsen, talked about the decline in traditional TV viewership, people watching less live TV, and less usage of devices not connected to the Internet. Taken out of context, these trends may lead to unwise business decisions. During her presentation, Kelly explained the data and the context behind these trends, providing attendees with a better understanding of the world of media measurement.

During the two keynote panels, “State of the Industry: Keeping Up with Measurement,” speakers representing the TV networks provided context around the key message that when it comes to media measurement, the methodology is critical. They explained that the TV networks need to have agreed upon standards and measurement. The media researchers discussed the need for a new level of collaboration. Without this context, it would be challenging for TV networks and media researchers to work together to standardize measurement to get meaningful results. 

In the “Story to Stage: The Art Behind the Science of Presentation Excellence” workshop, William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, provided attendees with relevant evidenced-based insights, tools and methodologies to craft and deliver a message, story or presentation that inspires or influences others. Most importantly, William provided context to help attendees understand that:
- People follow the leader first, message second
- Common sense is not always common practice
- Show, don’t tell

Stay turned for more conference updates and insights on why context matters in the new media landscape!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

All the World’s A Stage and Everyone Has a Story

Photo: NASA via Unsplash

‘A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.’ – Todd Stocker, writer, speaker, pastor

Who or what inspires you? 

A great presenter inspires us with a story that helps us better understand who we are. In return, we help the presenter learn how that story made a difference in our lives.

In “5 Secrets of Public Speaking From the Best TED Presenters” by Jessica Stillman, Contributor, inc.com., she provides insight into how TED talks are “powerful enough to change your life in 18 short minutes.”

Want to learn how you can present a story that will inspire others?

Join William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, as he presents a workshop on “The Art of Storytelling Story to Stage: The Art Behind the Science of Presentation Excellence “ on Feb. 2 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn evidence-based insights, tools and methodologies required to craft and deliver a message, story or presentation that survives the ‘Forgetting’ and serves to inspire, influence and impact others. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Strengthen Your Leadership Skills in 2015 Behind the Scenes at Disney

It’s that time of year again… the New Year brings about resolutions – what’s on the top of your list?
If your 2015 resolutions include advancing your leadership skills (based on principles from The Disney Institute and Lee Cockerell’s experience as Executive Vice President of Operations, Walt Disney World!), as well as designing and sustaining high performing service cultures in your organization, then the Creating Magic Team can help! Learn more here: http://bit.ly/1Axe9ZI
Next month, William Greenwald, Founder & Chief Neuroleaderologist, Windsor Leadership Group, will lead a once in a lifetime, behind the scenes workshop in Disney World next month. Through Disney-based leadership and service case studies, hands-on learning exercises and group experiences INSIDE the Disney theme parks, you’ll gain the insights and tools you need to become a better leader in 2015.
Workshop highlights include:
??         2 days of experiential learning at Hollywood Studios and EPCOT Theme Park
??         3-day Disney Park Hopper Pass (that’s one extra day on us – bring the family, stay & play!)
??         Breakfast, lunch and snacks each day
??         A signed copy of Lee Cockerell’s book, Creating Magic
??         And more!
Click here for full program details: http://bit.ly/1Axe9ZI
Kick Off Your Year Right! We’re making it even easier for you to meet your New Year’s resolutions. 

Register by Friday, January 9th & Save $200: http://bit.ly/1DqnTG7
Now’s the time to invest in yourself and bring your New Year’s resolutions to reality. Escape the winter blues and advance your career next month with us in Orlando. We hope to see you there!
William Greenwald & The Creating Magic Team


Save the Date: Creating Magic through Leadership & Service Excellence

Let the Magic Begin…
We are thrilled to invite you to Walt Disney World Orlando for our newest Leadership Experience:
February 11-12, 2015*
Walt Disney World (Orlando, FL)
* Optional Pre-Workshop Tour:
1/2 Day Disney Backstage Tour of the Magic Kingdom on February 10, 2015 (9am – 1pm)
The Windsor Leadership Group has partnered with the producers of NACCM: North American Conference on Customer Management to bring you a two-day “one of a kind” leadership event. All learning will be held within Disney Parks and all participants will be treated to:
  • 2 days of experiential learning at Hollywood Studios  and EPCOT Theme Park
  • 3-Day Disney Park Hopper Pass
  • Breakfast, Lunch & Snacks
  • A signed copy of Lee Cockerell’s book, Creating Magic
  • Optional Pre-Workshop Tour: 1 /2 Day Disney Backstage Tour of the Magic Kingdom
  • Discounted room rates for those wishing to extend their stay before or after the event

Workshop Description

The framework for this learning event is built upon the collaborative efforts of William Greenwald, a leading scholar in the practices of servant leadership, and Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World?? Resort and world renown author of three books: Creating Magic, The Customer Rules, and Time Management Magic. The core constructs of this program draw upon William’s research and Lee’s books, including one of Lee’s major and lasting legacies while serving as EVP of Operations at Disney; the creation of Disney Great Leader Strategies, which was used to train and develop over 7,000 leaders at Walt Disney World.
As simple as they are insightful, the leadership practices and service excellence “Rules” explored and experientially learned in this two-day magical event make this a “one of kind” leadership experience. The teachings have been shown to work in companies as large as Disney and as small as a local coffee shop. And they have been proven indispensable at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers.
This high-impact, highly engaging learning event will be led by William Greenwald. Over the course of two days, William will immerse leaders into the principles of extraordinary servant leadership and Lee’s leadership framework taught at Disney. 
Through the use of self-exploration, Disney-based case studies, hands-on learning exercises, and group experiences in the Disney theme parks, leaders are guided through an experiential journey leading to personal discovery, authentic leadership development, and the ability to design and sustain high performing leadership teams and service cultures! 
Of most importance, leaders attending this event will leave with an evidenced-based roadmap required to “Create Magic”!
Visit the website for more information: http://bit.ly/1CyIGIh
Mention code MAGIC15LI & Save $100 off the current rate. Register today: http://bit.ly/1vc3Erm
“William’s energetic presentation style and mastery of storytelling make my books come alive. I highly recommend this workshop for anyone aspiring to create a little magic in life, both personally and professionally.” – Lee Cockerell
We hope to see you in Disney World!
The Creating Magic Team