Tag Archives: William Brand

Value from CRM, even in today’s economy

William Brand recently posted six ways for you to derive value from your CRM in the coming year, even with the current state of the economy.

1) Emergence of the social customer
2) The imperative that CRM strategies deliver business value
3) The requirement to fully cost justify CRM investments
4) The necessity to reduce risk of CRM initiatives
5) The need to get more value from customer information
6) The battle to redefine vendor pricing and licensing agreements