With TMRE 2012 behind us, we’d like to remind you that the learning doesn’t end with our annual event. IIR USA and The Market Research Event would like to invite you to participate in our on-going Insights Webinar Series, your resource for insights on the cutting edge.
Please join us for these upcoming webinars, or view all of our offerings here.
Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand,
Wednesday, December 5, 2012 1:00 PM – 2:00 PM ET
Presented by Erin Barber, Vice President, C+R Research and Mary McIlrath, Ph.D., Senior Vice President, C+R Research
Nowadays, there’s a focus on the Millennial generation and understanding what makes them tick. However, we’ve uncovered what’s relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers’ lives to get a holistic understanding of what they’re doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.
Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Enhance the Customer Experience,
Tuesday, December 11, 2012 1:00 PM – 2:00 PM ET
Presented by Dan Burke, Vice President eBusiness, Autonomy, a HP Company
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Winning the Brand Share Battle,
Tuesday, December 18, 2012 1:00 PM – 2:00 PM ET
Presented by Kirsten Zapiec, Senior Vice President, TNS
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands ‘ where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities ‘ and the best ways to deal with each of them
The TMRE Team