Tag Archives: webinars

Join our Complimentary Insights Webinar Series

With TMRE 2012 behind us, we’d like to remind you that the learning doesn’t end with our annual event. IIR USA and The Market Research Event would like to invite you to participate in our on-going Insights Webinar Series, your resource for insights on the cutting edge.

Please join us for these upcoming webinars, or view all of our offerings here.

Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand,
Wednesday, December 5, 2012 1:00 PM – 2:00 PM ET

Presented by Erin Barber, Vice President, C+R Research and Mary McIlrath, Ph.D., Senior Vice President, C+R Research

Register here.

Nowadays, there’s a focus on the Millennial generation and understanding what makes them tick. However, we’ve uncovered what’s relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers’ lives to get a holistic understanding of what they’re doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.


Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Enhance the Customer Experience,
Tuesday, December 11, 2012 1:00 PM – 2:00 PM ET

Presented by Dan Burke, Vice President eBusiness, Autonomy, a HP Company

Register here.

Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.

Winning the Brand Share Battle,
Tuesday, December 18, 2012 1:00 PM – 2:00 PM ET

Presented by Kirsten Zapiec, Senior Vice President, TNS

Register here.

Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands ‘ where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities ‘ and the best ways to deal with each of them

Best,
The TMRE Team

Connect with us:
Twitter: http://twitter.com/tmre
Facebook: https://www.facebook.com/marketresearchevent

News Roundup: iPhone Gossip, Olympic Tweeting and Social Media Listening

Next week we’ll be tuning in for our free webinar “Driving Best-In-Class Customer Experience: Beyond Social Media Listening” and this week we’ve been eagerly reading all of the iPhone 5 rumors, so we figured it was time for a mobile and social news check-in.

On the social media listening front: this Forbes piece questions whether companies are listening at all on social channels saying “As the social channels become more of an ‘accepted’ method of communications between customers and Companies it seems that the latter is falling some way short (in general) when it comes to responses.” Business2Community warns against this, citing the fact that “It’s important to monitor conversation about your brand so that if there is ever a problem, you can tackle it head-on.” Similarly, eCommerce times suggests a possible positive outcome, saying “handling customer complaints well, in other words, can actually transform complaining customers into loyal ones.”

But there is hope! Our TMMC featured company L’Oreal has announced that they are pursuing “real time monitoring of the buzz about the 27 brands in L’Or??al’s portfolio from social media sites like Facebook and Twitter, as well as blogs and user or professional reviews.”
Perhaps the biggest social media news lately? Olympics fans have been tweeting complaints about coverage of the London Games under the hashtag #NBCFail. The situation is discussed in this PBS News Hour piece:

One takeaway quote:

“And for people to get angry that there’s Twitter, spoilers on Twitter, well, for heaven’s sakes, of course there are. These events are live. And they’re news. And they’re important. And I think NBC is doing a great disservice to itself and frankly embarrassing itself. Because it should come into the 21st century and show them live and then, if they want to package them beautifully for people for prime time, do that.”

Meanwhile, we have seen some fun mobile developments surrounding the 2012 games, as part of their official Olympics sponsorship, Samsung has worked with the Holiday Inn in Stratford Westfield to provide special services to those on site. According to this post on Android Authority: “Samsung makes sure that your Galaxy S3 can be used as a hotel keycard during the Olympics. More than just unlocking door, guests who own the phone can also use their Galaxy S3 to control the room’s lighting, and as a hotel room phone extension.”1to1media rounded up 5 mobile marketing best practices for the Olympics, writing

“As audiences turn to these emerging mediums to watch their favorite Olympics events, advertisers and marketers shouldn’t miss out on this valuable opportunity to effectively leverage the mobile platforms to deliver targeted messaging and to drive consumers to their companies’ websites.” 

In related news, Mashable added to the pile of iPhone 5 rumors, asking “Is an iPhone 5 at the Olympics?“(Spoiler alert: The answer is no. But they do have some potential images of what it may look like.)

Elsewhere, in the mobile marketing world, our Mobile Marketing Conference partners at 3Seventy are presenting an upcoming webinar: The Rise of Mobile Marketing: An Expert Panel of Best Practices, Trends, Do’s and Dont’s, for those of you who missed the expert panel at the event, we highly suggest you join.

What mobile and social news have you come across lately?  Follow The Mobile Marketing conference on Twitter and Facebook for more mobile advertising news from us. 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Passport Please! Best Practices in Executing Online Research in Emerging Markets – Complimentary Webinar

In association with EMI, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Passport Please! Best Practices in Executing Online Research in Emerging Markets
Wednesday, March 7, 2012
1:00PM – 2:00PM Eastern Time

Presenters:
‘ Jason Scott, Senior Vice President, EMI Online Research Solutions

‘ Aaron Walton, Vice President, Client Services, EMI Online Research


Reserve your Webinar seat now at:
https://cc.readytalk.com/r/wnn77e60kmf4
Please mention priority code: MWJ0017-BLOG

With the US economy continuing to lag, many companies are banking on growth to come from emerging markets and other global hotspots and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different from our own.

This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey, and the Middle East. While most online research is doable, not all is done well. We take a market by market look at works well and not so well when attempting to execute online research in these ever more popular geographies.

You will walk away from this webinar with the following key learnings:
‘ Targeting Available
‘ Panelist Counts
‘ Cost Expectations
‘ Cultural Implications
‘ Best Practices

After registering you will receive a confirmation email containing information about joining the Webinar.

Sponsored by:
EMI

EMI is a solutions expert for online market research. In the world of online sample, we work without the bias of having our own panel, and rather aggregate a network of panels with our clients in mind. This bias and advocacy to our client’s needs rather than our own panel, ensure that clients get the best and correct sample for any particular study or target without competing interest.

Our clients mix from Top 50 market research firms, advertising groups, polling companies, and research branches of end clients. EMI delivers on commitments to its clients with an access and breadth of targeting that is unparallel in the industry.

Customer Experience Assassins and Customer Care for Gen X and Y

The North American Conference on Customer Management (NACCM) would like to invite you to enjoy two complimentary resources in the six weeks leading up to the event. First, join us for a complimentary one-hour web seminar: Do You Have Customer Experience Assassins? Investigating geo-demographic differences across sectors.

Are there customers out there who are just impossible to satisfy? That is, those customers who consistently evaluate products and services unfavorably regardless of industry. Response style explanations notwithstanding, this type of so-called, ‘Customer Experience Assassin’ lurks out there and could be damaging not just your brand but others in their path. But who are they, how do we avoid their ire, and what, if anything, should we do about them?

Likewise, there are ‘Customer Experience Angels’, individuals who float through life blissfully unaware of the poor service and products they endure. They won’t complain about cold soup or the unkempt hotel room. They won’t return things, don’t complain much or at all, and they are generally happy people. Or maybe they just generally get better service for a variety reasons. Either way, as an organization you would want to know, ‘who are they and how do we get them to have an even greater influence on others?”

To answer these questions, Dave Fish, VP of Client Solutions, Maritz Research, guides you through discoveries found using Maritz Research’s CEBenchmarks study. In this study we track 34 customer experiences in 16 different industries among 263 different brands. Join us for the webinar on Wednesday, October 12, 2011 from 2:00 PM – 3:00 PM EDT.

Register here: https://www1.gotomeeting.com/register/992023681

Please mention code MWS0042SM when registering

Secondly, NACCM’s partner, GfK Custom Research North America, has recently published “The Generational Effect”, a white paper that explores the concept of generation and the extent to which various generations are both similar and different in their degree of loyalty, and the drivers of loyalty to companies in the various sectors. GfK compares key loyalty metrics from the benchmark surveys in the banking, automotive, credit card and cell phone sectors to reveal insights associated with this conjecture. To read the paper, click here.

Want to hear more from GfK? Join us at NACCM for the session “Become a Better Leader in Customer Loyalty: Customer Loyalty and Experiences Across the Generations” on Tuesday, November 15th, 2011.

Drawing on GfK Customer Loyalty cross-industry benchmark surveys, this session compares the generations in terms of the delighters that drive customer loyalty and dissatisfiers that drive customers crazy and lead to defection. Explore the similarities and differences between generational cohorts, such as Millenials (GenX) and GenYers, Boomers, Traditionals and emerging GenZ. To learn more, download the brochure.

Plus, you won’t want to miss out on this year’s keynotes:
Janice Green, Chief Customer Advocate, NATIONWIDE INSURANCE
John Costello, Chief Global Marketing & Innovation Officer, DUNKIN BRANDS
Jamie Noughton, Speaker of the House, Chief Culture Ambassador, ZAPPOS.COM
Michael Hoffman, Author, CUSTOMER WORTHY
Pete Winemiller, Senior Vice President, Guest Relations, NBA’S OKLAHOMA CITY THUNDER

Register today.

We look forward to welcoming you this November 14-16 at Disney’s Contemporary Resort in Orlando.

The NACCM Event Team
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Follow us on Twitter.
Become a Fan on Facebook.

Finding the “Goldilocks Zone” for Sucess on Facebook

On Tuesday, August 23rd I had the pleasure of sitting on on our webinar “How to Optimize Conversations on Facebook to Increase Your Social ROI” featuring Chad Estes, Vice President, Client Services at Vitrue.

If there is one real takeaway I learned from this webinar it is that there is no magical “right” answer for “When is the best time and day to post to your fans on Facebook?” In fact, as shown in the two slides below the optimal time to post can vary widely depending on what sort of brand you’re representing.

The best way to find your optimal time and day? Try out different options, monitor responses, and see what works. What is “just right” for one brand may be all wrong for another.

Other takeaways from the presentation included:

  • Be wary of using automated publishers, Facebook has begun grouping posts by source and even subject, so using a publisher like Hootsuite may cause some posts to be missed.
  • A mix of deals or specials, exclusive content, conversational and informal content, and key events and announcements will provide maximum appeal for your audience
  • Attention spans are limited: Keep posts short and sweet, and include an image if possible!
  • Consider targeting your posts for greater impact

Sound interesting? You can view a recording of the presentation here.

If you enjoyed this content, consider joining us for the following upcoming webinars:

From Fragmentation to Integration: Understanding Customers at 360??

Chetan Saiya, Executive Director, Global MRM Sales, SAS

Thursday, September 1st, 2011, 1:00 – 2:00 PM EDT

Reserve your Webinar seat now at: https://cc.readytalk.com/r/czmaqtw0y7x2

Today’s marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMO’s job very challenging. Traditional marketing practices are no longer effective in delivering a holistic experience for your customers OR significant ROI for your bottom line. A 360 degree perspective is required to fully grasp all of the data and tools that are being used, creatively and effectively, to better understand and communicate with your customers.

Fortunately, Internet based collaborative technologies and marketing analytics enable a convergence of data that paints an entirely new picture – one you can act on intelligently to move from fragmentation to integration. Find out how to leverage new strategies to overcome these challenges.

Join us to gain a deeper understanding of how to create a consistent, personalized experience for your customers. We’ll discuss:

?? Leveraging customer insights

?? Marketing interoperability

?? Right offer, right channel

The Future of Email: 2011 Trend Watch

Tuesday, August 30 1:00 ‘ 2:00 PM Eastern Time

Nello Franco, SVP of Customer Success, Lyris, Inc.

Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.

Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?

Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011. They will show you what’s working for companies like you and how to leverage the trends for greater success in the second half of the year.

Top trends this webinar will cover include:

‘ Shopper Marketing

‘ Social currency: How to monetize social spend

‘ The impact of the Millennial generation

‘ How gaming is changing the landscape

‘ Disruptive innovation

As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

Register for this webinar: https://cc.readytalk.com/r/e5sby7ijbl22

Join us for three complimentary webinars

The Institute for International Research invites you to join us for the following complimentary Web Seminars:

How to Optimize Conversations on Facebook to Increase Your Social ROI
Tuesday, August 23 1:00 ‘ 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue

Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we’ll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn’t have to be as difficult as you might think.

During this webinar, Chad will discuss:
‘ News feed optimization
‘ Relevant messaging powered by social segmentation
‘ Efficient response management
‘ And more…

Register for this webinar: https://cc.readytalk.com/r/iys75v8c3pyk

The Future of Email: 2011 Trend Watch
Tuesday, August 30 1:00 ‘ 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.

Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?

Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011. They will show you what’s working for companies like you and how to leverage the trends for greater success in the second half of the year.

Top trends this webinar will cover include:
‘ Shopper Marketing
‘ Social currency: How to monetize social spend
‘ The impact of the Millennial generation
‘ How gaming is changing the landscape
‘ Disruptive innovation

As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

Register for this webinar: https://cc.readytalk.com/r/e5sby7ijbl22

CMO Survival Guide – 5 Best Practices
Thursday, September 1st 1:00 ‘ 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS

Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.

Register for this webinar: https://cc.readytalk.com/r/czmaqtw0y7x2

New Research on Social Gaming

A May 2011 study by Saatchi & Saatchi found that of US internet users ages 18 to 44, 50% play social games on a daily basis.

This study, entitled “Engagement Unleashed: Gamification for Business, Brands and Loyalty,” also found the following:

“When asked how they would like to hear about a new product, 44% of respondents preferred email communications and 37% would choose some kind of online game experience. Only 3% wanted to be told about new products by TV or radio advertising.”

Given discussions of social gaming trends that occurred at this year’s Social Media and Communities 2.0 conference and the much-buzzed about potential of a Zynga IPO, social gaming is certainly a hot topic right now. The idea that game players are willing to view advertising or perform market research within the context of a game is a very attractive one to marketers.

Yesterday, IIR had the pleasure of hosting a webinar “Winning the Battle for Consumer Attention in a Fragmented Media World” presented by comScore. This presentation further showed that digital advertising within online entertainment was a growing avenue. In fact, one finding presented was that “exposure to display ads doesn’t just impact online sales ‘ it lifts in-store sales as well.”

The full presentation is still available for archived viewing, watch it here.

Given these new findings, would you consider advertising with a social game? Or developing a social game as part of your digital strategy? Have you seen any other recent research on these topics? Share with us in the comments or find us on twitter @Community20.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Watch “The Holistic Approach to Social Media”


Did you miss last week’s webinar “The Holistic Approach to Using Social Media for Business” by Citrix? Not to worry, the archived presentation is now available for viewing. Learn more about turning your business into a social business by viewing the full presentation here.

Topics for this webinar, featuring Alex Beauchamp, Senior New Media Manager of Citrix Online included:

  • How to engage and monitor in the social space
  • Using reporting metrics, insights and advocates
  • How to create social content and execute social campaigns
  • and more!

For more ongoing webinar content, visit the IIR webinar home page here. Our next event, Winning the Battle for Consumer Attention in a Fragmented Media World will take place on
Wednesday, June 22nd, 2011 from 11:00 – 12:00 PM EST

Featuring:
- Gian Fulgoni, Executive Chairman & Co-Founder, comScore
- Frank Findley, VP, Research & Development, comScore ARS

Register for the webinar here.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Complimentary Web Seminar from Targetbase and The North American Conference on Customer Management and The Institute for International Research


Join Targetbase and The North American Conference on Customer Management for Engagement Optimization in Healthcare, a one hour, complimentary webinar on Thursday, March 10 from 2-3 PM EST.

Space is limited. Click here to reserve your Webinar seat now.

How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive prescriptions and adherence?

The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn about an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.

What you will learn:
‘ Define a ‘positive engagement’ with your content both online and offline
‘ Connect an ‘engagement’ with the desired outcome, be it your healthcare professional customer writing a prescription or a patient refilling one
‘ Create relationship management programs that are driven by a pattern of engagement
‘ View a case study

Speakers:
Brian Kaiser, VP of Strategy
Trae Clevenger, Senior VP, Innovation

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements:
PC-based attendees
Required: Windows ?? 7, Vista, XP or 2003 Server
Macintosh ??-based attendees
Required: Mac OS ?? X 10.4.11 (Tiger ??) or newer


North American Conference on Customer Management
For over 8 years, NACCM has been your most trusted partner for peer-to-peer sharing, leadership building sessions, and legendary storytellers, leaving you with the inspiration and empowerment to make a difference. NACCM balances practical content you can take action on, unique experiences that reinvigorate, and big-name keynotes that inspire- all while stressing the importance of keeping the customer at the center of every business decision.