Tag Archives: webinar

This Thursday! Best Practices in Mobile Research – Successes, Failures and Lessons Learned – Complimentary Web Seminar

In association with Confirmit, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge. Best Practices in Mobile Research – Successes, Failures and Lessons Learned Thursday, October 4, 2012, 1:00PM – 2:00PM ET

Presenter: Sean Conry, Vice President of Mobile Solutions, Confirmit

Reserve your Webinar seat now at: https://cc.readytalk.com/r/llpgc7vbb1hj
Please mention your priority code: MWJ0025-BLOG

Webinar participants will gain a new appreciation for the mobile industry and its current and future role in fostering customer engagement. Global case studies will demonstrate the challenges and pitfalls of implementing a research methodology that relies on mobile solutions. More importantly, we will share the wonderfully deep insights and findings that can be delivered through a mobile implementation as part of your multi-channel strategy.

This webinar will share best practices, dispel myths and show how recently introduced features, such as GPS tracking, photo capture, video capture and playback, increase the depth of data in a meaningful and measurable way. We will help you identify the opportunities in mobile and overcome challenges in managing the mountains of unstructured data that you can now collect. Understand how insights captured via mobile will allow you to deliver even more value.

“Driving Best-In-Class Customer Experience” Webinar Recording Available

Recently we were pleased to present a webinar entitled “Driving Best-In-Class Customer Experience: Beyond Social Media Listening” in cooperation with EmPower Research, a Genpact company.

In this session, presenter Sagita Joshi explored the customer experience ecosystem, discussing the ways that listening and engagement can be performed on social media channels.  We learned more about the ways that Twitter “has become the help desk” with examples such as Lenovo and Best Buy’s “Twelpforce” leading the way.

Joshi presented a “win me, delight me, keep me” approach to social media customer experience building, with Empower finding that over time increased awareness of a brand on social media lead to up to 37% more first timers visiting a brand’s page. To learn more, view a recording of the webinar here.

Are you using social media for customer experience?

About EmPower Research:
EmPower Research, a Genpact company (NYSE:G) provides integrated media and business research services. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the customer ecosystem, deriving real insights for active stakeholder engagement.
For more information, visit http://www.empowerresearch.com 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Complimentary Webinar: Driving Best-In-Class Customer Experience: Beyond Social Media Listening

In association with EmPower Research, a Genpact company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar:

Driving Best-In-Class Customer Experience: Beyond Social Media Listening
Date: Tuesday, August 7, 2012
Time: 12:00PM – 1:00PM ET

Presenter: Sangita Joshi, Managing Partner, EmPower Research, a Genpact company

Reserve your Webinar seat now at:
https://cc.readytalk.com/r/ivporydm5oxu
Please mention your priority code: MWY0001BL

Today the rise in customer participation in Social Media is pushing marketers and researchers to listen and learn from Social Media conversations. While numerous applications of Social Media research are taking shape, understanding customer experience through the new media is gaining tremendous mind-share.

Social Media provides an excellent platform to listen to customer concerns, criticisms, and feedback, and address issues through one-to-one engagement. Social Media listening helps brand managers and marketers in not only differentiating their service quality but also aligning them with customer expectations, thus, driving greater satisfaction and better experience. In this session, you learn how Social Media can provide holistic insights on the ‘voice of consumer’.

Participants will learn:
‘ Understanding and measuring customer experience through Social Media ‘ the possibilities today
‘ Beyond listening- Tracking voice of the consumer across the relationship cycle
‘ Social engagement- The path to improving Net Promoter Score/Customer Satisfaction Index

Sangita Joshi is the Co-founder and Managing Partner of EmPower Research – a Genpact company. She has over 20 years of experience in research of which the last eight years have been at the executive level. At EmPower, Sangita leads social media research and delivery to global clients, and closely works with the innovation team to continuously evolve solutions that aid decision-making in a dynamic business environment. She regularly writes for leading industry publications and speaks on topics related to social media-led insights.

About EmPower Research
EmPower Research, a Genpact company (NYSE:G) provides integrated media and business research services. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the customer ecosystem, deriving real insights for active stakeholder engagement. For more information, visit http://www.empowerresearch.com

Complimentary Webinar: Driving Best-In-Class Customer Experience: Beyond Social Media Listening

In association with EmPower Research, a Genpact company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar:

Driving Best-In-Class Customer Experience: Beyond Social Media Listening
Tuesday, August 7, 2012
12:00PM – 1:00PM ET

Presenter:

‘ Sangita Joshi, Managing Partner, EmPower Research, a Genpact company

Reserve your Webinar seat now at:
https://cc.readytalk.com/r/ivporydm5oxu
Please mention your priority code: MWY0001BL

Today the rise in customer participation in Social Media is pushing marketers and researchers to listen and learn from Social Media conversations. While numerous applications of Social Media research are taking shape, understanding customer experience through the new media is gaining tremendous mind-share.

Social Media provides an excellent platform to listen to customer concerns, criticisms, and feedback, and address issues through one-to-one engagement. Social Media listening helps brand managers and marketers in not only differentiating their service quality but also aligning them with customer expectations, thus, driving greater satisfaction and better experience. In this session, you learn how Social Media can provide holistic insights on the ‘voice of consumer’.

Participants will learn:
‘ Understanding and measuring customer experience through Social Media ‘ the possibilities today
‘ Beyond listening- Tracking voice of the consumer across the relationship cycle
‘ Social engagement- The path to improving Net Promoter Score/Customer Satisfaction Index

Sangita Joshi is the Co-founder and Managing Partner of EmPower Research – a Genpact company. She has over 20 years of experience in research of which the last eight years have been at the executive level. At EmPower, Sangita leads social media research and delivery to global clients, and closely works with the innovation team to continuously evolve solutions that aid decision-making in a dynamic business environment. She regularly writes for leading industry publications and speaks on topics related to social media-led insights.

About EmPower Research:
EmPower Research, a Genpact company (NYSE:G) provides integrated media and business research services. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the customer ecosystem, deriving real insights for active stakeholder engagement.
For more information, visit http://www.empowerresearch.com

About IIR:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Understanding How Key Customer Life Events Drive Brand Innovation – Complimentary Web Seminar

In association with Questback, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012, 1:00PM – 2:00PM Eastern Time

Presenter: Jim Whaley of Questback

Reserve your Webinar seat now at: https://cc.readytalk.com/r/7ck8vvrz74p8
Please mention your priority code: MWJ0021-Blog

Consumers are faced with brand decisions everyday – from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose sight of. But today, brands must understand key milestones and triggers in a customer’s life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.

As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents “Understanding How Key Consumer Life Events Drive Brand Innovation.”

During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today: 

‘    Understanding key customer-event touchpoints;
‘    Aligning marketing communications and your agency partners with new media realities;
‘    Incorporating insights into business process; and
‘    How to best share information with key stakeholders in your organization for decision support.

Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he’ll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customers and their buying behaviors.

Title: Understanding How Key Customer Life Events Drive Brand Innovation
Speaker: Jim Whaley, Questback
Date: Tuesday, June 19, 2012
Time: 1:00 – 2:00 PM EDT

Register Now: https://cc.readytalk.com/r/7ar5uyjdr30s
After registering you will receive a confirmation email containing information about joining the web seminar.

Join us for an upcoming webinar with the author of “What Customers Want”

In association with Strategyn, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar:

Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work
Tony Ulwick, Founder & CEO, Strategyn
Thursday, September 22nd, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now at: https://cc.readytalk.com/r/jd94qyn32jpu
Please use priority code MWS0041BL when registering

You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment – they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are used to using.

In this webinar, Tony Ulwick, the author of “What Customers Want” and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming this challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation.

What you will learn:
‘ Why most ideas don’t succeed in the marketplace
‘ A customer-centric framework for creating ideas that customers will embrace
‘ A method for creating a growth plan that will accelerate your company’s growth

Who will benefit from this webinar:
Executives who need to accelerate their growth and have not achieved their growth goals.

About Tony Ulwick:
Tony Ulwick is an inventor, entrepreneur and a thought leader in the field of strategy and innovation. As an inventor, Tony has spent 20 years creating Outcome-Driven Innovation, a powerful innovation process that has a success rate of 86 percent – that is 5 times the industry average. He holds 4 issued and 6 pending patents that explain how he reinvented this complex process.

As an entrepreneur, Tony is the founder and CEO of Strategyn Consulting and the co-founder and managing director of Strategyn Equity Partners. His work has generated billions of dollars in revenue growth for companies such as Microsoft, Johnson & Johnson, Motorola, Colgate-Palmolive and others. The focus of his businesses is to help companies accelerate growth through sound strategy and innovation.

As a thought leader, Tony has won the best business idea award from Harvard Business Review. he has authored the best selling book, “What Customers Want.” His articles, which have been published in the Harvard Business Review and MIT Sloan Management Review, are cited in hundreds of publications. His counter-intuitive views have challenged the way academics and executives think about strategy and building a culture of innovation.

Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work

In association with Strategyn, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar:

Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work

Tony Ulwick, Founder & CEO, Strategyn

Thursday, September 22nd, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now at: https://cc.readytalk.com/r/jd94qyn32jpu

You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment – they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are used to using.

In this webinar, Tony Ulwick, the author of “What Customers Want” and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming this challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation.

What you will learn:

‘ Why most ideas don’t succeed in the marketplace

‘ A customer-centric framework for creating ideas that customers will embrace

‘ A method for creating a growth plan that will accelerate your company’s growth

Who will benefit from this webinar:

Executives who need to accelerate their growth and have not achieved their growth goals.

About Tony Ulwick:

Tony Ulwick is an inventor, entrepreneur and a thought leader in the field of strategy and innovation. As an inventor, Tony has spent 20 years creating Outcome-Driven Innovation, a powerful innovation process that has a success rate of 86 percent – that is 5 times the industry average. He holds 4 issued and 6 pending patents that explain how he reinvented this complex process.

As an entrepreneur, Tony is the founder and CEO of Strategyn Consulting and the co-founder and managing director of Strategyn Equity Partners. His work has generated billions of dollars in revenue growth for companies such as Microsoft, Johnson & Johnson, Motorola, Colgate-Palmolive and others. The focus of his businesses is to help companies accelerate growth through sound strategy and innovation.

As a thought leader, Tony has won the best business idea award from Harvard Business Review. he has authored the best selling book, “What Customers Want.” His articles, which have been published in the Harvard Business Review and MIT Sloan Management Review, are cited in hundreds of publications. His counter-intuitive views have challenged the way academics and executives think about strategy and building a culture of innovation.

Connect to Your Customers With Social Media – Free Webinar

In association with Citrix, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Social Business: How to Create a Holistic Approach to Social Media
- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there’s no single “right way” to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization’s personality and value.

In this webinar, you will learn how to:
‘ Engage and monitor in the social space
‘ Use reporting metrics, insights and advocates
‘ Create social content and execute social campaigns
‘ And more…

Title: Social Business: How to Create a Holistic Approach to Social Media
Date: Thursday, June 16th, 2011
Time: 1:00 – 2:00 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix.

About Citrix Online:
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone: GoToMyPC?? for remote access, GoToAssist?? for remote support, GoToMeeting?? for online meetings and GoToWebinar?? for larger Web events. A division of Citrix Systems, Inc. (Nasdaq: CTXS), the company is based in Santa Barbara, California.

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Complimentary Webinar: Silencing the Voice of the Customer (VOC): New research methods to create breakthrough products and services

In association with Strategyn, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Silencing the Voice of the Customer (VOC): Focus on the “job-to-be-done” and create breakthrough products and services
Tony Ulwick, Founder & CEO, Strategyn
Wednesday, April 20th, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now here.

Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers’ needs. They contend that customers can’t articulate their needs, and that customers have latent needs – or needs they don’t know they have. What if it turns out that this thinking is wrong?

There is a new way of approaching your customer needs but it’s not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation?? (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world’s most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.

In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a “jobs-to-be-done” perspective enables companies to create winning growth strategies and breakthrough products and services.

What you will learn:

* The shortcomings of listening to the “voice-of-the-customer”
* How to define a market from the customer’s perspective
* How to create a growth strategy using the right customer inputs
* How to organize the innovation process around the right customer insights

System Requirements
PC-based attendees
Required: Windows?? 7, Vista, XP or 2003 Server

Macintosh??-based attendees
Required: Mac OS?? X 10.4.11 (Tiger??) or newer

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.