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Thursday, October 14th from 2:00 PM – 3:00PM EDT
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Sustainability has been called the first megatrend of the 21st Century. And as sustainability moves beyond eco-efficiency, it will become a major force for innovation.
But what constitutes world-changing ‘green’ innovation? And how can corporations embrace it for maximum returns?
There are three trends that are proven indicators of successful innovation. Understanding and embracing them is vital for any company embarking on a path of green innovation.
In this webinar, Mike Maddock and Marc Stoiber will provide the big picture on these trends, and outline their role in creating successful ‘green’ innovation.
Mike Maddock, Founder, Maddock Douglas
Marc Stoiber, VP of Green Innovation, Maddock Douglas
Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.
Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.
This web seminar is presented to you by:
The Market Research Event
The only conference in the world designed specifically for market research & insights executives. The Market Research Event covers the latest and greatest in how research can be used to affect change and drive your business forward So when your company challenges you to attend just one conference this year, you know you have the answer. This is it.