Tag Archives: web seminars

Complimentary Webinar: CCOs Reveal Their Secret Killer Customer Strategies for Long-Term Profitability


Companies often sacrifice customers on the altar of short-term revenue and profit. Yet in competitive situations where your company’s advantages in product and price are not clearly evident, customer satisfaction and loyalty become the ultimate differentiators that give you the winning edge.

So how do you ensure customers remain the most valuable asset, carefully nurtured and developed for long-term profits? A growing number of companies are appointing a Chief Customer Officer (CCO) as a catalyst in becoming truly customer-centric to significantly improve revenue, profit, and competitive advantage.

Date: September 16, 2010
Time: 2-3PM EST

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/593492816

The speaker, Curtis N. Bingham, is the leading authority on CCOs, having worked with more than 70 CCOs over the last decade. Curtis shares some of the most profound strategies and tactics that these elite CCOs have used to attract, retain and grow profitable, long-term customer relationships also create a powerful competitive advantage for their organizations.

Lessons shared include:

  • Winning executive support for loyalty initiatives
  • Creating an unstoppable customer culture’so you aren’t the only customer advocate
  • Letting data tell you which customers to keep happy, and which ones to let go
  • Giving more to customers counter intuitively generates MORE revenue

Learn directly from experienced CCOs how you can drive both near- and long-term revenue — without sacrificing customer loyalty. This is hands-on customer-centric insight you cannot gain anywhere else. Each of these lessons is of profound value and is responsible for millions of dollars in profits at some of the world’s leading companies.

About the speaker:
Curtis N. Bingham is widely recognized as the authority on Chief Customer Officers, and was the first to promote the CCO role as catalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council’, the first peer-led advisory group for CCOs.

During the last decade Curtis has worked with more than 60 CCOs, and with the help of CCO Council members, he has created the ‘CCO Roadmap,’ a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.

Curtis is a sought-after speaker and the author of the forthcoming book, ‘The Authoritative Guide to Customer Strategy: Lessons Learned from Renowned Chief Customer Officers,’ which describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.

Complimentary Web Seminar: Shifting Media, Shifting Minds

Title: Shifting Media, Shifting Minds
Date: Wednesday, October 28, 2009
Time: 2:00 PM – 3:00 PM EDT

Register here: https://www1.gotomeeting.com/register/367946673
Mention Priority code: P1506LinkedInBlog

About the web seminar:
The days of one-way brand communication (i.e. advertising) are over. Engagement, utility and brand evangelism are the secrets to success in the user-controlled world of Facebook and Twitter. See how some major brands have exploited the new digital realities. Heartbeat Digital CEO Bill Drummy presents real-world examples showing how Bayer, J&J, Novo Nordisk, and UCB are racing ahead into the digital future.

What you will learn:
‘ The dramatic change in consumer media consumption patterns
‘ Who’s really using social networking and what are they doing
‘ The real data behind Facebook & Twitter
‘ The ‘reason for being’ of various social networking environments and how to harness their unique capabilities
‘ Real-world examples of effective social networking campaigns

About the speaker:
Bill Drummy is CEO of Heartbeat Digital, an independent interactive marketing and software company he founded in 1998. Heartbeat is headquartered in New York, with offices in Brussels, Geneva, Paris and London. Named one of pharma’s ’100 Most Inspiring People,’ by PharmaVoice, Bill has provided strategic guidance at the highest levels for Amgen, GSK, sanofi-aventis, UCB and many other leading pharma and biotech companies. Bill’s reputation as a strategic thinker is well-known; he’s regularly published on industry issues and has been a featured speaker at major industry conferences, including DTC National ePharma Summit, and the Conference on Marketing.

Agriculture starts to understand social media

Michele Payn-Knoper has set out to help the agriculture community of America embrace and understand social media. She is now conducting web seminars to help those involved in agriculture fully understand how to integrate themselves into social media to help protect the reputation of American agriculture.

She talks in-depth about it in this podcast.

Source: Brownfield

The value of web seminars

The Online Market Research Blog reports that while web seminars are considered one of the best sources for online marketing research, it’s the post-surveys that could turn into a gold mine of market research information.

Three areas that can be mine for information are:

1. Efficiently prioritize and qualify hot leads generated from a webinar audience. 2. Determine what type of educational resources attendees are looking for. 3. Evaluate webinar content and speaker performance.

Building Communities for Insight and Consumer Advocacy

One of our sister events Voice of the Customer has put together a free webinar which I thought I’d pass along on this blog. Aliza Freud, the Founder and CEO of SheSpeaks will be presenting Building Communities for Insight and Consumer Advocacy on Thursday, November 6, 2008 2:00 PM – 3:00 PM EST. Mention priority code G1M2039W1BL when you register. Here’s a brief recap of the webinar:

The SheSpeaks platform creates community and connects brands to our members to capture consumer insights, build word-of-mouth recommendations and brand advocates. SheSpeaks has developed an expertise in building community among women that inspires them to become brand ambassadors.

This presentation will describe the four components that are required to create a strong community and how each component functions in that process. We will provide examples of how brands have used these components to achieve success and how we integrate each component in our process at SheSpeaks.

What you will learn by attending:
- What is SheSpeaks and how does it work?
- Why should a brand build a community?
- What are the four components of creating a strong community?
- How can you build community for your brand?

As always, check back regularly as we will be posting community related webinars here. Register for this webinar here.

https://www1.gotomeeting.com/register/760721425

Mzinga: Building White Label Social Networks for Businesses

Researching the web this morning I came across this post on Mashable in which they have a conversation with Mzinga about their recent success of building white label social networks for companies. In case you haven’t been keeping your eyes on Mzinga, they have over 14,000 communities in 160 countries worldwide. These numbers are impressive!

We’ve also produced a webinar with Barry Libert and Aaron Stout from Mzinga titled ‘Building a ‘WE’ Company: The New Competitive Edge‘ where they demonstrate how to reap business benefits and real value from business social networks. Make sure to watch the archive here. Barry Libert was also a speaker at last year’s Community 2.0 Event which will now be held at the Palace Hotel in San Francisco, CA from May 11-13, 2009. Check back for regular updates on this blog for confirmed keynotes and other news across the community industry.

Here’s the recent conversation video from Mashable with Mzinga. Enjoy!