Tag Archives: Warner Bros

The State of the Television and Digital Industry

When did television and digital media buying become so complex and fragmented?

A distinguished panel of guests including Justin Fromm, Head of Ad Sales Research, Hulu, Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, EVP Media Research & Insight, Warner Bros, Tom Ziangas, SVP, Research, AMC Networks and Moderator Eric Solomon, SVP, Digital Audience Measurement, Nielsen helped decipher the future of television and digital media.

The panelists did a brief 2014 recap of the media industry.  Some key highlights included: purposeful viewing (watching only shows we like), rapid speed of change in programming and content, viewers shifting to Video on Demand (VOD), tremendous competition for eyeballs, cable networks taking share from major networks, and a major shift in viewing away from television viewing to video streaming.  The panelists unanimously agreed that the industry must continue to produce quality programming and content distributed on multiple platforms and the content must be readily available and easy to find.

What can we expect in 2015 in terms of audience viewership, quality content, programming and data measurement?  All of the panelists agreed that it’s time to recalibrate this over abundance of big data.  Measuring ad effectiveness across multiple platforms is challenging indeed.  The infrastructure is not currently available to effectively measure all the various devices that consumers use to view their favorite programs.  There is a tremendous need for aggregating data and viewership across multiple platforms.  The panelists agreed that there is an opportunity for Research Companies to develop “one important number” or algorithm that data scientists or media buyers could use to determine return-on-investment (ROI) or total audience reached. Perhaps Nielsen or ComScore will take up this challenge in the near future.

About the Author:  Kerry Inserra is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area. Zip2Media focuses on social media, SEO, SEM, traditional media, sports marketing and blogging.  Kerry has worked for CBS Radio/Television, ABC Radio/Television and Disney.  Follow her @kinserra or email her at Kerry@Zip2Media.com.

The World’s Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of connections made and best practices shared was legendary… it truly was the “World’s Best Insights Event.”

Now, we’d like to introduce you to the newest addition to the TMRE family, The Media Insights & Engagement Conference, developed with the same commitment to quality and dedication to driving the industry forward.

The Media Insights & Engagement Conference will unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Program highlights include:

‘ 9 World-Class Keynotes Take the Stage, including:
o Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications
o Tom Ziangas, SVP Research, AMC Networks
o Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems
o Jeffrey Graham, Global Ad Research Director, Twitter
o Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook

‘ 35+ Sessions to Choose from, giving you the power to create your own agenda. Choose the sessions YOU want to learn more about, and move freely between the 3 concurrent tracks as much as you like

‘ 40+ Cross-Industry, Media Insights & Engagement Experts share best practices and what’s on the horizon from our industry. Hear from A+E Networks, Netflix, Redbox, Warner Bros., AMC, Viacom, Time, WE tv, National Geographic, ESPN and more

‘ 0 Commercialism from the Platform

And much more. Download the brochure for the complete agenda and session descriptions.