Tag Archives: Vimeo

Tubular Labs Revolutionizes Digital Video Measurement

As video platforms and social data proliferate, traditional measurement techniques haven’t been able to keep up, which has made the audiences and conversations about online video almost impossible to track.
Tubular, an innovative video intelligence service, has introduced software that tracks the creators and content of one billion videos across over 30 platforms. After unlocking YouTube, Tubular Labs now provides real-time insights into what and who is succeeding on Facebook Video, Vine, Instagram Video, Twitch, Vimeo, and AOL, as well as MTV.com and CNN.com. In addition, Digitas, Comedy Central, Activision, and HGTV are among the Tubular customers with early access to the cross-platform expansion that delivers insights to build their brands online.  
‘You don’t have to fly blind in the future of video,’ said Tubular Labs CEO Rob Gabel. ‘For the first time ever, Tubular Labs’ customers now receive real-time, essential industry intelligence.’
Now, just a simple search across Tubular Labs’ 2.3 million creators reveals 21,000 are already generating one million views or more each month. Tubular sheds light on these creators, the videos they create, and the audiences they reach. In fact, more than 16,000 videos per month reach the one million view milestone.
Tubular Labs video intelligence has been developed with sophisticated customers in digital video, using big data techniques to derive patterns of success from more than one billion videos uploaded by 2.3 million creators. Video teams are empowered to answer key questions, like what content resonates most with which audiences, where and how should content be distributed, and which campaigns performed best.   

‘Digital video is TV for the social media generation. It’s the next great advertising frontier,’ said Tubular Labs Co-Founder and VP Marketing, Allison Stern. ‘There’s a measurement gap. We’re going to fill it – to provide much needed insights to brands, agencies, and media companies.’

Shopper Insights Video: Interview with Meijer’s Packaging Design Supervisor

In this exclusive interview with Shopper Insights in Action’s Shopper TV‘our official streamcast network ‘ Vickie VanHurley, Ph.D., Packaging Design Supervisor at Meijer, discusses:

- Research methodologies
- Conventional notions of research
- Shoppergraphics
- Traditional research and its applications
- And more! Watch this episode on the Shopper Channel and subscribe here!

 

 
ShopperTV: Vickie VanHurley, Meijer from Shopper Channel on Vimeo.

Editor’s note: The Shopper Channel is produced by the 12th Annual Shopper Insights in Action conference, taking place July 18-20, 2012, in Chicago, Il. This post was republished from www.myshopper360.com

For more information, to view the 2012 agenda or to register now, visit www.ShopperInsightsEvent.com.
Mention code to save an additional 15% off the standard rates: SHOPPER12BLOG


ABOUT THE INTERVIEWER

Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.