Tag Archives: video-on-demand

The State of the Television and Digital Industry

When did television and digital media buying become so complex and fragmented?

A distinguished panel of guests including Justin Fromm, Head of Ad Sales Research, Hulu, Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, EVP Media Research & Insight, Warner Bros, Tom Ziangas, SVP, Research, AMC Networks and Moderator Eric Solomon, SVP, Digital Audience Measurement, Nielsen helped decipher the future of television and digital media.

The panelists did a brief 2014 recap of the media industry.  Some key highlights included: purposeful viewing (watching only shows we like), rapid speed of change in programming and content, viewers shifting to Video on Demand (VOD), tremendous competition for eyeballs, cable networks taking share from major networks, and a major shift in viewing away from television viewing to video streaming.  The panelists unanimously agreed that the industry must continue to produce quality programming and content distributed on multiple platforms and the content must be readily available and easy to find.

What can we expect in 2015 in terms of audience viewership, quality content, programming and data measurement?  All of the panelists agreed that it’s time to recalibrate this over abundance of big data.  Measuring ad effectiveness across multiple platforms is challenging indeed.  The infrastructure is not currently available to effectively measure all the various devices that consumers use to view their favorite programs.  There is a tremendous need for aggregating data and viewership across multiple platforms.  The panelists agreed that there is an opportunity for Research Companies to develop “one important number” or algorithm that data scientists or media buyers could use to determine return-on-investment (ROI) or total audience reached. Perhaps Nielsen or ComScore will take up this challenge in the near future.

About the Author:  Kerry Inserra is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area. Zip2Media focuses on social media, SEO, SEM, traditional media, sports marketing and blogging.  Kerry has worked for CBS Radio/Television, ABC Radio/Television and Disney.  Follow her @kinserra or email her at Kerry@Zip2Media.com.

The Impact of TV Everywhere?

“It’s doing exactly what pay-TV providers have hoped it would do’ it’s cutting churn and leaving customers more satisfied with their overall service. Some 28% of pay-TV customers were more satisfied with their service (compared to 24% a year ago), and 33% said they were less likely to change providers, and improvement from 25%.

The real winner may be hybrid TV offerings. GfK said that among consumers who have a pay-TV service AND streaming services, 39% said they’re less likely to change providers and 35% are more satisfied with their pay-TV service.” Read about the the study, ‘How People Use Media: TV Everywhere/VOD,’ from GfK and the of the post here.

Insights on Consumer Behavior from A+E, AMC, AOL, Nat Geo & Viacom

Doesn’t it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular TV show was a tradition and a marketer’s dream.

Now, the whole family might gather for appointment TV – but with second and third screens at the same time. Understanding how people consume media and what opportunities lie in translating these understandings into new innovation is what the future is all about.

The Media Insights & Engagement Conference is about unlocking new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. You’ll hear how:

‘ A+E Networks is using a management tool to analyze total video consumption on TV, VOD, SVOD, DTO, and digital websites/apps

‘ A new, innovative approach to research provided marketers at AOL with insights into consumers’ multiscreen behavior and advertising effectiveness

‘ Qualitative and quantitative sources helped AMC grow their audience watching multiple programs on the network

‘ National Geographic Society is inspiring the next generation of explorers through new media outlets

‘ Sophisticated data synthesis techniques have armed content marketers at Viacom Media Networks with tools to craft more fact-based promotional strategies

And much more. Download the brochure for the complete agenda and session descriptions. Mention MEDIA14BLOG and save 15% off the standard rate on your pass.

Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom

Doesn’t it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular TV show was a tradition and a marketer’s dream.

Now, the whole family might gather for appointment TV – but with second and third screens at the same time. Understanding how people consume media and what opportunities lie in translating these understandings into new innovation is what the future is all about.

The Media Insights & Engagement Conference is about unlocking new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. You’ll hear how:

‘ A+E Networks is using a management tool to analyze total video consumption on TV, VOD, SVOD, DTO, and digital websites/apps

‘ A new, innovative approach to research provided marketers at AOL with insights into consumers’ multiscreen behavior and advertising effectiveness

‘ Qualitative and quantitative sources helped AMC grow their audience watching multiple programs on the network

‘ National Geographic Society is inspiring the next generation of explorers through new media outlets

‘ Sophisticated data synthesis techniques have armed content marketers at Viacom Media Networks with tools to craft more fact-based promotional strategies

And much more. Download the brochure for the complete agenda and session descriptions. Mention MEDIA14BLOG and save 15% off the standard rate on your pass.