Tag Archives: UX

How Etsy Established the Value of Market Research as a Growing Startup

Long known for its highly experimental and data-driven
engineering culture, Etsy recently
established a Research team to deepen its understanding of its global
marketplace.
In an interview with Marc Dresner at TMRE last year, Alex
Wright, Director of Research at Etsy, explored the challenges of building a new
team and establishing the value of UX and market research practices in a
rapidly growing start-up environment.

According to Wright, research is a fairly new thing at Etsy
so he and his team have been trying to figure out where the need is and how to
staff against a number of different research initiatives.
‘The biggest challenge has really been, as it’s a brand new
function, is getting good people in place and getting them to work together,
what the roles are, how we distinguish different roles. And, at the same time
the company is growing, so it’s a little bit like trying to stand up in a boat,’
explained Wright.
Watch the full video interview
below:

Insights without impact are worthless. TMRE is the most
trusted, supported insights event in the world and delivers more proven value
than any other of its kind. Beyond “how to,” TMRE is always focused
on the business value of insights – the meat that really matters.

TMRE has grown to be the most comprehensive insights conference in the world.
Focused on the business value of insights, we unite leaders across market
research, consumer insights, strategy, innovation, marketing, analytics,
shopper insights, media research, ux, customer experience, business
intelligence, competitive intelligence and more. We Connect The Best In
Insights From Around The World!

We invite you to join us this year! TMRE 2015 is taking place November 4-6 in
Orlando, FL. Use code TMRE15BL and get $100 off the current rate: http://bit.ly/1g9xSGm

How to Tell a Research Story

The job of research has clearly evolved. Historically, the
role of research was to create data where there was none, but we no longer live
in a world where data are rare. We have more data than we know what to do with.
And the job of the researcher increasingly will be to make those data usable.
It’s going to take an infusion of new skill sets.

Stories help us navigate life’s complex social problems’just as flight
simulators prepare pilots for difficult situations. Storytelling has
evolved, like other behaviors, to ensure our survival. Stories can also change
the world for the better. Most successful stories are moral’they teach us how
to live, whether explicitly or implicitly, and bind us together around common
values. We know we are master shapers of story.

Several attendees, speakers and sponsors at TMRE 2014 shared
with us some best practices on how to tell a research story.

Watch the full video below:


Insights without impact are worthless. TMRE is the most
trusted, supported insights event in the world and delivers more proven value
than any other of its kind. Beyond “how to,” TMRE is always focused
on the business value of insights – the meat that really matters.

TMRE has grown to be the most comprehensive insights conference in the world.
Focused on the business value of insights, we unite leaders across market
research, consumer insights, strategy, innovation, marketing, analytics,
shopper insights, media research, UX, customer experience, business
intelligence, competitive intelligence and more. Learn more about the event
here: http://bit.ly/1N0CRX1 

SoundCloud Innovates Customer Experience

Retail companies today are constantly looking to create a
more unique and personalized customer experience through innovative strategies.
In a recent poll by FastCompany, the 50 top innovative companies at present
were decided. The company that stands out the most for me is SoundCloud.
SoundCloud is currently now is now the world’s largest
single audio platform used by DJs, musicians and other creators. It has 12
hours of content being uploaded every minute and is a revolutionary platform
for upcoming artists to publish their work in the hope that it may be discovered.
It is not just for DJs and music specific artists either; podcasts, audiobooks
and many more are uploaded. There is even a page by NASA that plays audio clips
of what’s happening in space.
The audio company has designed itself to make sure
everything is catered for the convenience of the user. Personally, as someone
with a huge enthusiasm for music and new artists I find SoundCloud is a great
platform for exploration within different genres. With a Soundcloud profile I
can see trending music which people are enjoying at that time and can ‘like’
them so I can listen to them anytime on my profile. There is also an option
when listening to the song to add to a personal playlist for others to listen
to and share in your musical preferences that may not have heard before.
The sharing component of SoundCloud is what I believe sets
it apart from other audio platforms. The sharing is key both on and off the
site. On the site, it is a great tool for sharing new music and a feature that
I believe is key when putting out new music is people’s ability to comment on
it. 
However the comments are not just at the end of a song but comments can be
made mid song, at different times. So for and up and coming artist they can put
out new material and if people dislike certain bits the artist can go away and
rethink which is incredibly useful in producing new music.
Sharing on social media using SoundCloud is also much easier
than with other audio sharing platforms. Soundcloud clips can be embedded into
social media posts such as tweets or Facebook posts and so can be played with
one click without being taken to a new webpage. Recently, SoundCloud introduced
ads, which now gives artists an opportunity to share in the money from the ads that
play before some audio clips. This gives more popular trending artists revenue
as well as exposure on the site.
SoundCloud has expanded massively since its creation and now
has apps available so it can be accessed on the move and for premium users,
offline as well. The audio platform provides users with a way of not only
finding music they love but collecting their favorites to be listened to and
shared with each other in playlists. Audio is a huge medium for people’s
enjoyment and Soundcloud’s innovative design is convenient and useful for
customers. I believe it will continue to grow, dominate it’s field and help
discover new talents.

About the Author:
Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the
industry including social media, marketing analysis and media. He is a recent
graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as
a marketing assistant on events such as the World Architecture Festival, World
Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com