Tag Archives: Universal Music Group

Live #TMRE13: Data Visualization: The Subtle Art of Data

Alisa Olander, Vice President, Strategic Insights & Research, Universal Music Group, started today by sharing:

‘Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. — Jonah Berger

The human memory is naturally associative and remembers information associated with sensory cues better especially visual cues.

Visuals have a tremendous impact but there is a need to Explore. Explain. Expose. to gleam insights and communicate those well for decision makers.

via gia8

ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Live from #TMRE13 Putting a Finger on the Fans’ Pulse

If you didn’t notice all the buzz about Miley Cyrus’s VMA performance this year, you might be living under a rock. My Facebook and Twitter feeds were littered with comments about her performance for days after the awards were over. Whether it’s good attention or bad, it gets you talked about. So is this really just annoying newsfeed junk or marketing gold? 
Christopher Chen and Stephanie Gomez from Universal Music Group shared with us how and why they track these comments in Putting a Finger on the Fans’ Pulse.
Universal Music Group takes on the task of tracking this buzz – whether positive, negative or neutral. They track more than 3 million social conversations on a given day, between Facebook, blogs, forums, Twitter, you name it. Anything from a risqu?? performance to a funny YouTube video could trigger chatter like this. Not only does this gossip get you noticed, it has the potential to put your company on the map.
Earlier this year, Jay-Z and Samsung teamed up for an exclusive pre-release opportunity for Samsung Galaxy users ONLY. His new album, Magna Carta Holy Grail was available for free to those users 72 hours before it was set to release to the public. He announced it during the NBA finals in a 3 minute commercial – guess what my newsfeed blew up with that day? I don’t know about you, but as an iPhone loving Jay-Z fan, I was quite tempted to switch to Samsung! Here’s the story: Jay-Z Magna Carta Holy Grail lands today for Samsung Galaxy owners

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Universal Music Insights Chief Keeps Beat with Change


Researcher Demonstrates Artists Aren’t the Only Creative Force in Music


By Marc Dresner, IIR

The music industry has been the poster child for disruption for decades now.

Remember the advent of Napster and peer-to-peer file sharing (a.k.a. piracy on steroids) back in the late ’90s?

How about a couple years later, when a portable digital music player redefined a computer company and’

Well, you know how the story ends. Or put more accurately, where things stand today.

This is the environment in which Alisa Olander and her team provide insights. And frankly, it makes consumer packaged goods look pretty sleepy.

Universal Music Group’s VP, Strategic Insights & Research recently sat down with me for a brief discussion

Alisa Olander

about her role and day-to-day.

‘In a single day we could be working on a Lady Gaga or Katy Perry release to streaming consumption to pricing jazz to A&R research for an emerging band to sizing the market for a new product to helping karaoke get year-round positioning in retail stores or helping brand partnerships with various branding opportunities,’ Olander told The Research Insighter.

When you think about music distribution and consumption, how music is accessed and the role of changing technology, the impact on business models’not to mention the complex, intensely personal ways in which music touches consumers’it’s clear that the artists aren’t the only creative force in music today.

Listen to the podcast! 


Download the transcript! 

Editor’s note: Alisa Olander will be presenting ‘Data Visualization: The Subtle Art of Data’ at The Market Research Event 2013 taking place October 21-23 in Nashville, TN.
For information or to register, please visit The Market Research Event website

ABOUT THE AUTHOR/INTERVIEWER 
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

TMRE: The Proof is in the Pudding

We’ve been telling you from the start, TMRE 2013 is the year NOT to miss. From the
180+ rarely seen speakers, 130+ content driven sessions, 100+ cutting edge exhibitors
to the 1200+ attendees,  60% of which are client side, TMRE truly is more
than just an event, it’s a game changer.

But don’t take our word for it, it’s important to hear feedback check out what
your peers have to say about their experience at TMRE as well as why they are
excited for this year’s upcoming experience:

“I’ve attended this conference (TMRE) many times, last
year I tried a different conference and didn’t learn nearly as much – so I’m
excited to be going back! Looking forward to learning all that’s new in the
Market Research world!” – Sheila Dreyer Van Buskirk, Market Research
and Competitive Intelligence Manager, GE Capital Retail Finance
‘TMRE is a staple conference/experience for our organization
in knowledge sharing, networking, and innovation techniques, as well as sharing
our own techniques, knowledge, and findings to the research community. TMRE is
a huge asset to the Artist Analysis & Research Department at Universal
Music Group.”- Alisa Olander, Artist Analysis & Research, Universal
Music Group
‘I found The 2012 Market Research Event to be one of the
most academically and technically stimulating conferences I’ve been to in quite
some time.  Of particular interest was the “Storytelling” track
as we have built our internal Insights Team around this premise.  The
successful research professional of today must elevate their skill sets well
beyond the traditional qualitative and quantitative analytics to include
refined leadership skills, data visualization, and compelling storytelling. 
Looking forward to TMRE 2013!”- Katie Ozdemir, Director, Consumer
Insights, Universal Orlando Resort
‘Last year was my first ever TMRE conference and now it will
always be a staple in my professional development schedule.  It’s the only
place where you can interact and borrow market research ideas with peers from
so many different industries.  Each session provides great takeaways that
you can leverage in your day-to-day as well as insightful keynote speakers that
prompt our community to think about the broader impact research has on the
world.  For me, attending TMRE is my yearly reminder of why I love doing
research.” - Kassandra M. Barnes, Research & Content Manager,
CareerBuilder
‘I’ve attended three TMRE events and will continue to attend
because of the high quality presentations and networking opportunities. 
There’s no better way to interact with market research professionals to learn
about new techniques and approaches. I look forward to the next TMRE so that I
can catch up with friends I’ve made at previous conferences, as well as make
new connections.” – Todd Blickenstaff, Lexus Product Planning
This year we couple best in class business cases with
professional development sessions focusing on building skills like data
visualization, story-telling and strategic thinking and transforming
researchers into game changers. Download the brochure and see for yourself: http://bit.ly/14CW6wL
Want to become a TMRE Ambassador?
If you’re a loyal TMRE attendee and singing
TMRE’s praises, we want to recognize and reward you, support your efforts and
make your mission little easier and a lot more fun. By empowering our
ambassadors with tools to spread the word about TMRE, you’ll be able to offer
exclusive discounts to your contacts and rack up VIP experiences and other
perks for yourself. TMRE ambassadors are an eclectic mix of past attendees,
former speakers and long standing sponsors ‘ all those that know, trust and
love the brand. To learn more, contact please contact Ali Saland at asaland@iirusa.com
Make the choice the industry
TRUSTS every year. Register today: http://bit.ly/14CW6wL
TMRE
October 21-23,
2013
Nashville, TN
Mention code TMRE13LINK & Save 15% off the standard
rate. Register today: http://bit.ly/14CW6wL
Best,
The TMRE Team
@TMRE