Tag Archives: United States

Malcolm Gladwell, Authenticity & The Trump Era

In our profession, those who can foretell market trends will
always embody a competitive edge.
In the last 15 years, we’ve built TMRE: The Market Research Event into the
Market Research & Insights industry’s number one opportunity to learn from
and network with the brightest, boldest thought leaders in our industry.
This October, we’re thrilled to present the most
well-curated TMRE ever – with tons of all-new, trend-worthy topics, speakers
and sessions that smash the mold!
Here’s what we’ll be
buzzing about at TMRE 2017:

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Superstar author Malcolm Gladwell reveals how
embracing technology has helped him forge new connections with his audience -
and what those lessons can teach our evolving industry.
??        
The new U.S. administration has created
unforeseen realities and risks for brands, with “authenticity”
emerging as a buzzword of the year. Peter Horst, former Chief Marketing
Officer, The Hershey Company. helps leaders navigate this changing environment
in Marketing in the Trump Age.
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Introducing the Breakthrough Technology Start-Up
Showcase, a chance to meet the biggest and most disruptive industry start-ups,
while networking with the leaders who’ll shape our industry for years to come.
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Brand-new for TMRE 2017, we’ve partnered with
Women in Research (WiRE) to present the Women in Research Awards, honoring
outstanding female industry leaders, movers and shakers. 
Request the TMRE 2017
Brochure:
https://goo.gl/HkCp3u

And that’s not all!
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All New! Future-proof yourself at TMRE 2017′s
Industry Specific Days
??        
All New! Discover what today’s C-Suite really
wants to hear at the Chief Marketing Officer Forum
??        
1,100+ international executives & thought
leaders
??        
150+ speakers & 120+ content-driven
sessions!
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65% client-side attendance!
TMRE is the premier event for Market Research and Consumer
Insights thought leaders – an unparalleled opportunity to jump-start your
career, build an all-star network and invigorate your brand.
Use exclusive blog
discount code TMRE17BL for $100 off the current rate: 

Cheers,
The TMRE Team
@TMRE

#TMREvent 

The 2016 Presidential Election and the Media

By: Jim Bono, Vice
President, Research, Crown Media Family Networks

The year 2016 featured what many called the ‘most important
election of our time.’  However, this
nation continues to be split by political affiliation and party.  This was extremely apparent in social media
circles as supporters of Trump, Clinton and Sanders were extremely passionate
in their opinions of the debates, news coverage and finally the election
itself.  The mainstream media also had
major differences of opinion ‘ depending on if you were watching CNN or
FOXNews.  Yet, the American people were still
glued to their TV sets, watching the primaries, the debates and as much news
coverage as they could to follow this presidential race.
The cable news networks
definitely benefited from 2016 being an election year.  In 4th Qtr 2016, MSNBC, FOXNews
and CNN displayed significant year-to-year over the previous 4th
Qtr.  Among that key advertiser
demographic of Women 25-54, MSNBC showed the largest growth, up +93%, followed
by CNN (+81%) and FOXNews (+61%).  Among Total Viewers, FOXNews was the
most watched cable network in 4th Qtr 2016 with 1.7 million
viewers.  In fact, FOXNews, MSNBC and CNN
were the top 3 cable networks among pure total viewer growth for 4Q’16 vs.
4Q’15.

However, by the time the election was over, it seemed the
American people had enough.  The bias,
melodrama, inaccuracies, and outrage that the television news journalists
showed on election night proved to be intense, and eventually took its toll on
the American viewers.
According to an article in The Washington Times, an analyst for
YouGov wrote:
‘As America deals with the
fallout of the election, 27 percent of the country is actively trying to avoid
the news.’
36% of Democrats were
‘making an effort to avert their gaze from newspapers and television news,’
while 21% of Republicans are also trying to avoid the news.
The American
people were cranky and needed something in the media to put them in a better
mood.  They starting looking for that
‘feel good’ environment on television. 
And there were two cable networks that offered it to them ‘ Hallmark
Channel and Hallmark Movies & Mysteries!
The two cable
networks, owned by Crown Media, had just launched their annual holiday
campaigns at the beginning of the month, just prior to the election.  Hallmark Channel’s Countdown to Christmas proved
to be a major success, premiering 19 new original holiday movies which
consistently ranked in the top of their time period, occasionally beating even
the broadcast networks.  
In fact,
Hallmark Channel had the #1 movie of the week for 10 straight weeks, and 11 of
those new premieres ranked as the #1 cable telecast of the day that they aired.  Furthermore, for all of 4th Qtr
2016, Hallmark Channel was HIGHEST
RATED cable network (behind FOXNews) among HH rtg, and the #1 watched cable network among W25-54!
Hallmark Movies
& Mysteries Most Wonderful Movies of Christmas campaign brought of 7 new original
holiday movies, which averaged a 1.6 HH rtg, and ranked #3 in their Sunday
night 9-11pm time period.  For a
mid-sized cable network in just over 67 million homes, HMM delivered big
numbers, outperforming many larger fully distributed cable networks like
Lifetime, A&E, TLC and Bravo!
As a safe place
for viewers to go and watch that ‘feel good’ programming, the family friendly
networks also experienced significant year-to-year growth, adding more new total viewers 4Q’16
vs. 4Q’15 than any other non-news cable network.
Daypart: Total Day
4Q’16
4Q’15
Yr-Yr
Viewing Source
P2+ (000)
P2+ (000)
Inc
FOX NEWS CHANNEL
1,675
1,190
+485
MSNBC
724
399
+325
CNN
868
575
+293
HALLMARK MOVIES &
MYSTERIES
431
292
+139
HALLMARK CHANNEL
945
811
+134
INVESTIGATION DISCOVERY
717
627
+90
TV LAND
483
396
+87
FOX SPORTS 1
248
175
+73
NICK JR
409
353
+56
FOX BUSINESS NETWORK
146
95
+51
Source: Nielsen Live+SD data, top 10 cable networks

So while 2016 was a banner year for the cable news
networks, and as social media thrived due to election coverage, viewers still
want something that will let them escape from the negativity that many media
outlets continue to push upon the American people day after day.

How the US Government is maximizing the positive impacts of data

The Federal government has a mission to maximize the
positive impacts of its data.  With strategic objectives of fueling
economic growth and creating a data-driven government, Commerce data fuels jobs
and saves lives.

With hundreds of terabytes of data being produced daily, the US Government is
one of the leading creators of information globally. 

At The Marketing Analytics & Data Science Conference, we are excited to
bring you face to face with the man charged with making that data actionable
and successfully driving the vision. 

Marketing Analytics & Data Science Conference
June 8-10 | Hilton Financial District | San Fransico, CA

We welcome the US Department of Commerce’s first Chief Data
Officer, Ian Kalin! Join us on Thursday, June, 9 for his keynote address
“Department of Commerce as “America’s Data Agency.’
Hear first-hand, the challenges Ian faces as he works with
all 12 commerce bureaus to unlock more data and help support a data-driven
department and economy and how you can leverage those learnings back in your
office to drive growth.
Joining Ian at the conference is an all-star line-up of
analytics and data science experience including:
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Theo Priestley, Technology Evangelist, Futurist
& Forbes Contributor 
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Beena Ammanath, Executive Director, Data
Science, GE
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Brian Dalessandro, Lead Research Scientist,
Facebook
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David Plouffe, Chief Advisor, Uber; Senior
Advisor to President Barack Obama (2011-2013); Campaign Manager, 2008 Obama for
President; and New York Times Best-Selling Author
Download the brochure:
http://bit.ly/1qjF4pf
Buy Tickets: http://bit.ly/1qjF4pf
We hope to see you there!
Cheers,
The Marketing Analytics & Data Science Conference Team

Decoding the Entertainment Landscape in Latin America Across Generations

This morning at The Media Insights & Engagement Conference 2015 in San Diego Laura Berga, Director, Strategy & Programming Analysis, HBO Latin America and Danielle Escasena, Research Manager, HBO Latin America talked to us about how to decode the entertainment landscape in Latin America across multiple generations.
In order to understand the Latin American consumer, HBO conducted a study about generation Z, Y, and Z to see how they are consuming TV in Latin America in different ways. In Latin America, there is a very different adoption curve than in the United States because there are barriers in infrastructure and socio-economic restraints, so those have caused a lag in Latin America media.
According to Berga, the reality is as people are adopting new technologies through new devices, and that is affecting the way they are consuming content. Berga said, ‘We had to figure out how to bridge this gap.’
In the study, HBO studied five key markets in Latin America, three generations, seven lifestyle topics, and six technologies. A key trend that came out of the HBO study was a huge decrease in consumer demand for bundles. As of late, there is a trend towards downgrading that translates through entertainment and luxury goods. So, the consumer is demanding this and the market is really stepping up to the plate and creating offers, according to Escasena.
Another big trend that came out of the study is that a lot of this easy and often free access to watch content on mutli-devices and multi-platforms has created a demanding consumer who wants content at low cost or no cost. There has also been a big change in the players and platforms. Now, everyone is in the content game, according to Escasena.
She added, ‘Everyone has skin in the content game.’

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

This Week in Market Research: 9/29/14 – 10/3/14

Rise of Wearable Devices Will Increase Virtual Assistants: Think the child of Siri and increased personal attention

Using Big Data to Make Better TV Shows: Analyzing viewing habits to make better shows and increase product placement

Internet of Everything: The number of “Uber Digitals” is increasing rapidly and its affecting online retail

How Big Data Could Help Stop the Ebola Outbreak: Analytics have been overlooked in disaster areas

Big Data is Driving Ad Dollars: A video from Bloomberg

HO HO HO: A checklist for having a successful holiday marketing season

LinkedIn Solving Big Data Problems: Pinot is a real time analytics engine to manage and monitor big data

The Growing Cost of Media Research via MediaTel

4 Strategies to Create a Customer Experience That Builds Loyalty

Dunkin Donuts to Test Mobile Ordering to Improve Customer Experience

5 Reasons You Need a Business Intelligence Tool

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

What You Missed This Week In Market Research 7/21-7/25

Here is what has happened this week:

Bridging the Knowledge Gap: A newer, faster data crunching engine from Apache Spark

Why Big Data Isn’t Enough: Today’s health systems collect data that is timely or actionable

Big Data is No Small Compliance Issue: Mining customer data must be done in accordance to privacy laws.

Amazon Web Service Names Sumo Logic a Partner: Sumo allows for faster analysis

Teradata Acquisitions Accelerate Big Data: Exploiting data has become imperative for success

Big Data Being Used in HR: Evolv helps assess and understand employees

New Tools for Market Research: Data in real time and eavesdropping into consumer gossip

Restaurant Chains Will Prosper in Digital World: Using technology to drive sales

Marketing Intelligence Forming Synergy: Technology has involved and become more integrated in the
 marketing world

Actionable Social Analytics: Many firms are struggling to find actionable insights

Optimizing Content Strategy with Social Listening: Understanding what is said can help craft your strategy

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He
can be reached at rpolachi@IIRUSA.com.

Social Television: How Social Media Changed The Way We Watch TV

“Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of their television screens, the television industry has actually been able to effectively adapt to meet the needs of today’s social-savvy viewers. In fact, more Americans’and more of the world’are now turning to their TVs to watch shows and programs that offer unique, socially integrated viewing experiences.

In the following infographic, we’re outlining a few recent examples that illustrate how social media has changed the way television is made and watched, how social media is playing a role in televised political elections, how it is being used as a way to boost audience participation in popular voting shows like The Voice, and what’s in store for the future.” via Visual.ly and BlueHost.

Social Television: How Social Media Changed The Way We Watch TV
by Bluehost.
Explore more infographics like this one on the web’s largest information design community – Visually.

Tennessee’s Most Buzzed About Research Event is Next Week

Next week, over 1,200 people within the research and insights community will unite right in your backyard to hear Malcolm Gladwell, Author, David & Goliath – Dan Pink, Author, To Sell is Human – Jane McGonigal, Author, Reality is Broken – Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble, as well as 175+ industry experts. But it’s not too late – register today and gain access to The Market Research Event.

Take a look at the extensive list of companies who have already signed on to attend:

20/20 Research
20th Century Fox
3M
7th Sense Research
A & E Television Networks
AAA  Northern California
AARP
Absolute Value LLC
Accelerant Research
Activision
AcuPoll Precision Research Inc
Added Value
ADP Inc
Affectiva
Affinnova
AIMIA  Aeroplan
Ainsworth Pet Nutrition
AIP Corporation
Alcoa Inc
Alcon Labs
Ally
Almaden Design Research
Altria Group
AMC Networks Inc
American Cancer Society
American Family Insurance
American Heart Association
American Honda Motor
Ameritest
Amgen Inc
Amway Corporation
Analytics Quotient
Annik Technology Services
Applied Marketing Science
April Bell Research Group
Arbitron Inc / Scarborough Research
ASBTDC
Ascribe
AT&T Mobility
AT&T Wireless
ATK Federal Cartridge Company
Aviador Group Inc.
Avnet Inc
Bacardi USA
Bank of America
Bank of Montreal
Beam
Bellomy Research
Belmont University
Best Buy
Blackbaud
Bloomberg
Blue Print Research Group
Blueberry
Blueocean Market Intelligence
Bord Bia
Borders Inc
Bose Corporation
Bovitz Inc
BP
BP Fuels Value Chain Marketing
BrainJuicer Group
Brand Asset Valuator
Brand Integrated Consulting
Brandtrust
Briggs & Stratton Corporation
Brown Forman
Brown Forman Beverages
Burke Inc
Bush Brothers & Company
BuzzBack LLC
BuzzBack Market Research
C + R Research
C&C Market Research
C+R Research
Campbell Soup Company
Campbell-Ewald
Canadian Tire Corporation
Canon USA Inc
Capital One Financial
CareerBuilder.com
Cars.com
Cathaya Tech
CBS Interactive
CCF Brands
CCN Compania Cervecera de Nicarag
Centene Corporation
Center for Strategy Research
Centrac DC Marketing Research
CFI Group
Chadwick Martin Bailey
Charles Schwab Corp
Chattem Inc
Chick fil A
Chubb
Cint USA
Cisco System
Citi
Citrix
CivicScience
Clear Seas Research
Clear Voice Research
Cleveland Clinic
Clorox
CMI
Coca Cola
Colgate Palmolive Company
Columbia Sportswear
Communicus One
Communispace
comScore
Confirmit
Connexion Research
Consensus Point
Constant Contact
Constellation Brands Inc
Consumer Electronics Association
Consumer Insights
Converse Inc
Copernicus Marketing Consulting
Corbion
Corporate Executive Board
Corporate Insight
Cotton Incorporated
Cranbrook Search Consultants
Crimson Hexagon
Critical Mix
CrowdANALYTIX Inc
Crown Imports
Cuna Mutual
Curiosity Advertising
CVS Caremark
Dapresy
Darden
Datamatics
Dave Ramsey Show
Davis Research
Daymon Interactions
Daymon Worldwide
DB5
Decipher
Decision Analyst Inc
Deep Alliance Marketing
Del Taco
Deloitte Center for the Edge
Deloitte Recap
Diageo North America Inc
DIG Insights
Digital Marketing & Measurement
Dine & Associates
Directions Research Inc
DIRECTV
Discovery Research/Focalytic
Discuss.IO
DISH Network
DMI
Dominos
Doyle Research
Dunkin Brands Inc
E-Tabs
E & J Gallo Winery
Eastman
eBay
Edward Jones Trust Co
Efficience 3
Egg Strategy
Elanco Animal Health
Electrolux
Elizabeth Schmidt LC
EMI Online Research Solutions
EMPLOYERS
EmPower Research
Equifax
Erickson Living Management
Ernst Young Poland
ESPN
Estudio Silvia Roca
Euromonitor International
Experience Renewal Solutions Inc
Facebook
Farm Credit Mid-America
FashionPlaytes
Federated Sample
FedEx
Fico
Fidelity Investments
Fieldwork Atlanta Inc
Fieldwork Denver
Fifth Element Associates Inc
Fifth Third Bank
Financial Times
Fiskars
Florida’s Natural Growers
Focus Coast to Coast
FocusVision Worldwide
Forbes Consulting Group
Ford Credit
Ford Motor Company
Fordham University
Foremost Insurance
Fresh Intelligence
Frito Lay Fruit of the Loom
Fuld & Company
Gadd Research Inc.
Gap Inc
Gazelle Global Research Services
GE Capital
General Mills
General Motors
Genpact
Georgia Pacific
GfK
Gfk MRI
Givaudan
GlaxoSmithKline
Global Market Research Group
GMI
GMO Research, Inc.
GOJO Industries
Gongos Research
Google
Greenbook
Grendene SA
Gruppo Campari
Hall & Partners
Hallmark Cards
Hamilton Beach Brands
Happy Thinking People GmbH
Harris Interactive
Hasbro Inc
HawkPartners
HBO Latin America
Healthways Inc
Heineken International BV
Heineken USA
Hershey Company
Hilton Worldwide
Horace Mann Companies
Hotspex Inc
Hub Media Research
Hylands
Hyundai Motor America
Ideas To Go
IFC & Sundance Channels
iModerate
Impact Consumer Research
In Vivo BVA Group
In4mation Insights
Incite
InContext Solutions
Information Alliance
InfoScout
Infosurv Inc
Ingredion Inc
Innerscope Research
InsideHeads LLC
Insight Express
Insightography
Intengo
Interbrand Design Forum
Intuit
Invivo BVA Group
Invoke
IO Data Corporation
Ipsos
Ipsos Loyalty
Ipsos SMX
Ipsos Understanding Ltd
iTracks
Janssen
Jawbone
JBJS Inc
Jeppesen
JLA Strategic Research
JLG Industries Inc
JM Smucker Company
John Deere Company
Johnson & Johnson
JP Morgan Chase
JTI Macdonald Corp
JWT
K12 Inc
Kadence International
Kantar Worldpanel
Kao Brands
Kellogg Company
Kelton Research
KeyStat Marketing Inc
Kimberly Clark
KL Communications
Kohler Company
KREA
KRQE Media Group
L & E Research
Labbrand
LAND O’LAKES
Lands’ End
Latitude Research
Lextant
Liberty Mutual Insurance Co
Libran Research & Consulting
Lieberman Research Worldwide
Lincoln Financial Group
Localspeak
Locately
Logitech
Lowe’s Companies
Lufthansa Cargo AG
Lumi Mobile
Luth Research LLC
Luxottica North America
M/A/R/C Research
Macromill
Management Science Associates Inc
MARC Research
Maritz Research
Market Decisions Corporation
Market Logic
Market Probe International
Market Strategies International
MarketCast
Marketing Systems Group
Marketing Workshop
Marketlab Inc
MarketTools
MarketVision Research
Marriott International
Mars Chocolate
Mars Petcare US
MassMutual Financial Group
MAXimum Research Inc
McDonalds Corporation
Mckee Foods Corporation
McKinzie
McNeil Consumer Healthcare
MD Anderson Cancer Center
Mead Johnson Nutrition
MeadWestvaco Corp
Medical Group Management Association
Medical Mutual of Ohio
Megaputer
Merck
Meredith Corporation
Merge Mobile Inc
Meritus Analytics
MetLife Insurance
Metsa Board
Mfour Mobile Research
Michigan State University
Microsoft
MicroStrategy
Millward Brown
Milwaukee Journal Sentinel Inc
MindShare
MindSwarms
Miner & Co Studio
Mit Media Lab
MMR Research Worldwide
Mobile Marketing Research Assoc
ModCloth
MOREnet
Morpace Inc
Motivequest LLC
Motorola Inc
Moving Interactive
MRBI
MSI International East Inc
MSW.ARS Research
MTV Networks
Murphy Research
myCLEARopinion Panel
MyPoints
National Geographic Society
National Rural Electric Cooperative
NBC Sports
NBC Universal
NBTY Inc
Nestle USA
Netpop Research
NetQuest Mexicana SA DE CV
Neuro Insight US Inc
Neurospire
NFIB
Nickelodeon
Nielsen
Nike
Nissan North America
Novo Nordisk Inc
Now What
Nutro Company
O2 Integrated (a Gongos Enterprise)
OConnor Market Research
OfficeReports
Oklahoma Department of Commerce
Olivetree Research
ONE Analytics & Consulting
Online Convergence Corporation
Online Market Intelligence
Opinion Access Corporation
Optimal Strategix
Optimedia
ORC International Oriental Trading Company
ORNL Federal Credit Union
Panera Bread Co
Paradigm Sample
Parker Consulting Inc
Participant TV
Passenger
Penn Schoen Berland
Penton
Pep Boys
PepsiCo
Pernod Ricard USA
Pershing LLC
Persuadable Research Corporation
Pert Group
PetSmart
Pfizer Consumer Healthcare
Phoenix Marketing International
Pinpoint Research
Planetarium
Post Foods Canada Corporation
Precision Opinion
Prince Market Research & Catalyst H
Proctor & Gamble
Productive Access Inc
Prophet
Protobrand
Publix Super Markets Inc
Purchased
PureMoxie
Q & A Research Incorporated
Q:Quest Inc
QualQuant Signals
Qualtrics
QuestBack
Quester
Quirk’s Marketing Research Media
Radius Global Market Research
Ranker
RealityCheck Consulting Network
Red Bull
Reebok
Remington Outdoor Co
Research & Marketing Strategies
Research Narrative Inc
Research Now
Research Panel Asia Inc
Research Results Inc
Revelation Inc
Roche
Roll Global
Rosetta Stone
Rousch Fenway Racing
RTI International
Russell Research
Sachs Insights
Safeway
Sage Publications Inc
Sample Solutions
Sam’s Club
Samsung
Saputo Dairy Foods USA LLC
Sargento Foods Inc
SC Johnson
Schlesinger Associates
Schmidt Consulting Services
Scholle Packaging
Schoolcraft College
Schreiber Foods Inc
Schwartz Consulting Partners
Scotia Bank
Seagate Technology
SEEK Company
Segmedica
Sentient Decision Science
Shikatani Lacroix
Shoutpoint
Singtel Mobile Pte Ltd
SKIM
Smarty Pants
Soapbox Sample
Socratic Technologies
Sonoco Products Company
Sprout Online
SSI
Stericycle ExpertSOLUTIONS
Sticky
Strategic Research Partners
StubHub
Studiocode
Sullivan Research
Sundance Channel
SunTrust Bank Inc
SuperValu Inc
Survey Sampling International
SurveyGizmo
SurveyWriter Inc
Swedish Match
Symphonyiri Group Inc
Symrise Inc
Takeda Pharmaceuticals USA Inc
Target
Target Corporation
Teach for America
Team One
Telemundo Inc
Tennant
Tervis Tumbler
Teva Pharmaceuticals
TGaS Advisors
The Buntin Group
The Center for Creative Emergence
The Connell Group
The Family Room/Just Kid Inc
The Garage Group
The Hartford
The Hershey Company
The Home Depot
The J M Smucker Co
The Johns Hopkins Health System
The Leigh Bureau
The Millennial Train Project
The Modellers
The Nielsen Company
The NPD Group Inc
The Olinger Group
The Pert Group
The Return on Innovation Project
The Shullman Research Center
The Stashbox
The Stevenson Company
The Walt Disney Company
Thoroughbred Research Group
Time Warner Retail
TiVo Inc
TNS
Tobii Technology
Toluna
Topco Associates
Toyota Motor Sales
TracFone Wireless Inc
Travelers Insurance
Tribune Corp
TrueSample
TTI NA Incorporated
Tuned In Research
Turner Research Network
UBS
UBS Financial
Ugam Solutions
UL Workplace and Health
United Way Worldwide
Univalor
Universal Music Group
Universal Orlando
Universal Survey Center
Univision Communications
Unum
US Cellular
uSamp
USC Annenberg School for Comm
Valvoline
Vanderbilt University Medical Center
VeraQuest Research
VF Corporation
Vision Critical
Vision Insights Group Inc
VisionsLive Limited
Vital Findings
VoiceBase
Voxco
W5
Waggener Edstrom
Waggle Dance
Walgreens
Warc
Warner Bros. Home Entertainment
Washington Speakers Bureau
watchLAB
Weather Channel
Weiner Edrich Brown inc
WellPoint
Wendy’s International Inc
What They Think Research
Whirlpool Corporation
Wilson Jill Associates, Inc.
Winning Research
Wizards of the Coast
Wolverine World Wide
Wood Care Products of Sherwin Williams
World Omni Financial Corp
Worldviz
Wrigley
Yahoo!
Yahoo! Canada
Yandex
Yankee Candle
YouGov
YPulse
Zipcar & GoLoco
ZS Associates

Join us. TMRE 2013. The event and year NOT to miss. All that’s missing is you.

Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences

Just last week, Twitter announced a big “big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network.”

According to All Things Digital, “the pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by even shorter video ads, on the service. Both Twitter and the programmers are able to sell the ads, and share the revenue”.

Now, we’ve been lucky enough to chat with Alicia Z. Rankin, Director of Research and Fan Insights, National Football League, on several occasions and we would like to recap what she’s shared:

In How Fan Data is Enhancing the NFL Gameday Experience, Alicia spoke about innovating and differentiating the onsite game experience from the television experience to ensure that one doesn’t cannibalize the other. Factors like lack of wifi in stadiums and other at home comforts make it challenging to get fans to the game but the NFL is really invested in changing the experience to offer things like a referee or locker cam that fans at home don’t always have access to.

She goes into the experience and insights in the lecture below:

Last year, when we revisited Alicia, she encouraged researchers to understand the business they’re doing research for as best they can then bring actionable insights to teams that fit their customer database. View the chat entire below:

 

You may remember we talked to her a couple of years back about “the different segmentation challenges that take shape for the NFL and some of the things they do to address those issues.

Download Alicia’s podcast here.
Download a transcript of the podcast here.

ABOUT THE AUTHOR

  Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

The New Extension of the Quantified Self: Your Quantified Pet

Two stories demonstrate how this trend is progressing:

How Technology Helped Track A Wandering Cat – WHEN CAROLINE PAUL’S KITTY REAPPEARED AFTER A LONG MONTH AWAY, SHE DECIDED TO FIGURE OUT WHERE HE HAD BEEN SPENDING HIS TIME. via Fast Company

Startup Whistle has designed an activity tracker that clips on to your dog’s collar, but its core offering is a cloud-based analytics service designed to quantify your pet’s health. via Giga Om

Now we won’t need to wonder so much about what our pets are up to when we aren’t looking.

Happy Friday!