Tag Archives: Unilever

Meet Your OmniShopper International 2015 Keynotes

Jumpstart your next best shopper strategies by collaborating
with some of the best in the retail industry at OmniShopper International this
November. Formerly International Shopper Insights in Action, OmniShopper
International 2015 brings you the best mix of leading retailers, brands,
visionaries and thought leaders to arm you with the insight you need to make
your next shopper breakthrough.

Download the brochure here:  http://bit.ly/1Jq1EmA

Introducing Your 2015

OmniChannel Experiences
Simon Russell
Director of Operations,
Creating Ideas that Matter
Tim Harford
Best-Selling Author
Shaping Consumer Decisions
Nina Mazar
Behavioural Scientist, Associate Professor of Marketing
In-Store Strategy
Pierre Chandon
The L’Oreal Chaired Professor of Marketing-Innovation and Creativity, Director,
Sorbonne Behavioural Lab, INSEAD 
Changing Shopper Realities
Vijay Raj
Vice President, CMI, Research Innovation, Media & Shopper Insights

And more!

See the full keynote lineup here:  http://bit.ly/1Jq1EmA

Plus, stories to help you rethink the future of retail and shopper realities from:

Carrefour France * Tesco * Philips * Warburtons Limited * British American
Tobacco * Coca Cola Italia * Campofrio Food Group * Coop Danmark * Metro * GSK
Consumer Healthcare and more.

Join us 11-13 November and revolutionize your shopper strategy to win in the
emerging retail landscape.

Use code OMNIPARIS15BL for $100 off the
current rate. Register here: 

We hope to see you in Paris! 

The OmniShopper International 2015 Team

Idea Gathering: Customer Experience & the Decline of Green

 (Photo: Wikipedia)

Not just hearing, but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders. Our unique idea gathering wrap-ups between sessions facilitate alignment of customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.

Here on the blog, we’ll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.  This week our focus is on consumers and the environmental movement. 
Despite environmentally conscious products generating 40 billion dollars for businesses in 2011 the hype around these ‘green’ products is fading with consumers, likely due to the higher prices.  According to a consumer survey conducted by Gfk the number of consumers who were willing to spend more on green items such as food, cars, light bulbs, apparel, and packaging has all decreased since 2008. The percentage of consumers willing to spend more for greener versions of these items has decreased between 5 and 13 percent over the last four years.  This correlates with an Ipsos poll which revealed that 59% of American consumers were not at all willing to spend anymore on a product just because it was more environmentally friendly.
According to a Time Magazine survey, it’s not just over pricing that’s deterring consumers from going green but an overall change in belief. The survey reports that the number of Americans who describe themselves as ‘environmentally conscious’  and ‘car[ing] a great deal about the current state, and future, of the environment’ has decreased since 2009 as well. 
Beyond price and attitude however Advertising Age magazine suggests that the rejection of green products could be due to marketing over-hype and aggression. These kind of marketing tactics which involve exaggerating the impact of purchasing (or not purchasing) certain products have led to consumer skepticism and distrust. When consumers Advertising Age goes on to describe some companies such as Axe and its parent company Unilever which have begun environmental campaigns with limited sales motives merely to gain back the invaluable trust of consumers.  
About the Author

Jeffrey Marino is a contributing writer concentrating his focus on Business Administration, Management Information Systems, and Tech Innovations. He blogs at Fordham Nights and can be reached at JMarino@iirusa.com.