Tag Archives: TV transformation

TV’s Transformation – Revolution or Reinvention?

Photo by Todd DeSantis

During the Media Insights & Engagement conference this month, David Boyle, BBC Worldwide, presented “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.”

Here are his insights into this reality:
- Things are changing, but it’s a slow revolution not chaotic disruption. Mainstream is still largely unaffected. Data indicates linear TV resilience in the face of massive innovation.

- However, major effects are around the edges. We need to adapt to the changing habits, particularly for younger people. For example, when millennials and non-millennials were asked “What are the top 3 media you would take with you to a desert island?”, here’s how they responded:

Millennials:
1. Social media
2. Music
3. Subscription OTT (Over the Top)
Non-millennials:
1. Radio
2. Free to air TV
3. Pay TV
- The rise of new devices and new screens provide new opportunities to reach fans and extend brands
- Big Data, Data Science, Social Media Analytics are now starting to deliver the magic they have been promising for so long. How we learn about consumers can now shift also. The “old world” research was active monitoring/recall-based research among carefully selected people. It was slow, expensive and limited in scope, geography, etc. The “new world” research includes many data signals, massive computing and advanced computer science to interpret. It’s now about ‘listening’ to all the digital, social signals left by everyday behavior. It includes most types of people, and is quick, cheap, wide in scope, and global.
Stay turned for more conference highlights!

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Turning Trials into Triumph in the New Media Landscape

Photo: Tony Grove Lake, United States, by Greg Rakozy

“Dwell on the beauty of life. Watch the stars, and see yourself running with them.” – Marcus Aurelius, Meditations

During Day 1 of the Media Insights & Engagement conference, Ryan Holiday, media strategist and author of The Obstacle is the Way and Growth Hacker Marketing, encouraged attendees to embrace Marcus Aurelius’ philosophy of Stoicism to turn adversity into an advantage. 

According to the Internet Encyclopedia of Philosophy, “the aim of Stoicism was not merely to gain a rational understanding of the world but to allow that rational understanding to inform the way in which one lived.” 

“In any and every situation – no matter how bad or seemingly undesirable it is – we have the opportunity to practice a virtue,” Ryan asserts. During his presentation, Ryan explained that many icons of history followed this philosophy – from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs – to turn obstacles into opportunities.

The three disciplines of this philosophy are:
- Perception: what we tell ourselves an obstacle means
- Action: seeing the obstacle as an opportunity, then taking advantage of that opportunity
- Will: what you bring to overcome the obstacle

Today, many of the conference presenters explained how they are applying this philosophy to navigate the new media landscape.

During his presentation, “Revolution or Reinvention? Some Straight Talking on TV’s Transformation,” David Boyle, BBC Worldwide, said “that things are changing, but it’s a slow revolution, not chaotic disruption.” He explained how it’s not a “doom and gloom” situation, but one from which we can learn to adapt to the new ways of learning about our customers.

This philosophy can also be seen In Chanon Cook and Kathleen McLean‘s presentation, “Keepin’ it Together: Maintaining the Connection between Content and Brand Today.” They explained how Comedy Central is overcoming the challenge of meeting customers on their own terms for viewing content, while successfully maintaining the critical connection between brand, content and viewer.

In “Measurement Science: Unlocking Data’s Potential,” Pat Pellegrini, Ph.D., Simmons Research, explored how Simmons is taking on the challenge of minimizing sample burden, maximizing passive data collection, and modeling and calibrating across data.

Stay turned for more conference updates and insights on ways to triumph in the new media landscape!


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What is Transforming Television?

Photo by Pixabay

‘Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.’ – Radiohead, English alternative rock band

Television is evolving with the help of social media. It’s becoming an interactive and community-building platform. In “Social Media Takes Television Back in Time,” by Farhad Manjoo, he says that “over the next few years, technology could transform television into something more than a one-way, disconnected, time-shifted experience. Largely because of social media, TV is becoming an interactive, communal experience.” 

Learn more about TV’s transformation during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 


David Boyle, EVP, Insight, BBC Worldwidepresents “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.” You’ll learn what’s really going on in global TV consumption and what’s next for the industry.

- During the Social TV Measurement Think Tank, you’ll gain key insights on the social impact of TV to develop strategies to engage with your social audience in real time. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com