Tag Archives: trendwatching

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
2015
Rosen Shingle
Creek
Orlando,
Florida
Visit our
website: http://bit.ly/1MtInRJ
??        
Seth Godin, Best-Selling Author & Marketing
Guru
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
??        
Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
??        
Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Bit.ly
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
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Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
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Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
??        
Kumar Mehta, Ph.D., CEO, Blueocean Market
Intelligence
Reed Cundiff, General Manager, Microsoft
Corporation
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
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Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
Buy
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

Live from FOCI 13: Tap into Consumer Trends and Spur Innovation

Trendwatching. Done it for fashion and food, and now time to do it for the consumer landscape. Henry Mason gives an insightful slice of what the upcoming trends are and how brands can benefit from them. 

Macro trends – business and strategic
Consumer trends – what consumer desire
Industry trends – developments in product categories

Trendwatching can be used to better society and gratify consumers, as well as gain profits from consequentially satisfied consumers.Vision, new business concepts, new products or services or experiences, alongside marketing and advertising needs to all resonate with consumers to make them understand that you are living their trends.

Here are some key consumer trends:

Pretail
Is this the end of retail? Crowdfunding platforms are the new shopping malls. This flips the production process and raises opportunities for designers or startups.

Custowners
Consumers who move from passiely consuming to funding and investing in the brands they buy from. For example, give consumers interest in store credit, or investing in sustainable communities, with a consequential holiday reward (versus a no-return charity donation).


Again Made Here
Customize and readily made items in front of you. Consumers like to see sourcing that is local, even if it is manufactured on the spot, which lowers product turnaround and satisfies consumers with specific, tailored and niche products.

Safety Net
Consumers like to know they are safe. And technology can help this be more accessible to boost awareness.


Full Frontal
Most consumers need to understand exactly what you are doing as a company, and what social-environment targets you have. Consumers want to see the back-end factory works. To enhance loyalty, this is essential for guaranteeing consumer loyalty.


Demanding Brands
If consumers see brands as an ethic journey, brands are aware that they cannot do it themselves, and will need to earn the participation of the consumer. Think of Japanese restaurants who fine consumers for leaving food behind.

Consumer trends ultimately need to excite your consumers and be relevant to them. Reminds me of my article on a complex modern shopping trip.

Sourabh Sharma,
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L’Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called
3FS. He may be reached at
s.sharma@skimgroup.com. Follow him on
@sssourabh.