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VW’s Social Media Campaign “Punch”

Keith Barry of Wired.com reports that Volkswagen is looking to revive an old American pastime by utilizing social media. The game, “punch buggy” was popular in the United States as individuals sharing a car ride would punch one another when they spotted a VW Beetle.

With the help of celebrity, Tracy Morgan, the car maker will unveil the game during the Super Bowl.

According to Tim Ellis, Volkswagen’s Vice President of Marketing, ‘The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value.’

Learn more:VW Social Media Campaign Delivers One-Two Punch