Tag Archives: TMRE Webinar

Free Webinar by MarketTools: Quality Research on a Budget

There are a lot of online survey tools available these days that allow you to do one-off research projects for next to nothing. While these inexpensive tools are relatively fast and easy to use, they don’t always yield quality results on which you can base important decisions. Why compromise? There are ways to do quality research without breaking the bank. Let us tell you how.

Join us to hear how your peers are doing high-quality research on very limited budgets. Our panel of experts will discuss their experiences and provide real-life examples of how they’ve been able to do it. During this one-hour webinar you’ll learn:

  • Five simple guidelines for doing quality research
  • How a panel can reduce your research cost and improve quality
  • What companies are doing to deal with ‘professional’ survey respondents
  • When is it a good idea to call in the experts
  • And much more’

Facilitator:
Mike Waite

Panelists:
Chris Schroll, Senior Manager Strategic Research & Analysis, Wolters Kluwer
Pat Merrill, Founder/General Partner, Merrill Research
and other research leaders from Fortune 500 firms

Register below, make sure to mention priority code MWS0025BLOG
https://www1.gotomeeting.com/register/375147800

Free Web Seminar: Consumer Segments — New Online Research Approaches for Better Understanding

Just a quick reminder here, BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on two separate dates and times. For US viewers it will take place on Wednesday, March 18 from 2:00 to 3:00 PM EDT and for European viewers it will take place on March 19 from 2:00 PM to 3:00 PM GMT. Here’s a brief recap of the webinar:

Here are key takeaways from the presentation.

  • Through a case study approach, specific examples will be shown that explore research methods that breathe new life into the way consumer profiles are created.
  • Examples of award-winning, projective and enabling techniques that can be used in online quantitative research will be demonstrated.
  • Techniques to overcome online research’s traditional problem of eliciting mostly top-of-mind, surface responses will be explored, with side-by-side results that show how these new techniques can demonstrably improve insights
  • A new method of navigating open-ended responses based on Web 2.0 technology will showcase ways to highlight consumer learning faster and more efficiently.
  • Case study examples will include: consumer goods, personal products and consume healthcare.

Register below. Mention priority code MWS0017IIR

For US Viewers: https://www1.gotomeeting.com/register/753336057

Mention priority code MWS0017MIIR

For European Viewers: https://www1.gotomeeting.com/register/767707777

New Online Research Approaches to Product Naming

In association with BuzzBack Market Research and The Market Research Event, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Please note two separate web seminars to accommodate our attendees from Europe and the United States.

Europe:

Join us for a Free Webinar
Thursday, December 4th from 3:00 to 4:00pm GMT


Please mention priority code: MWS0016TMREEurope

Space is limited.Reserve your Webinar seat now at:https://www1.gotomeeting.com/register/364040865

United States:
Join us for a Free Webinar
Thursday, December 4th from 2:00 to 3:00 EST

Please mention priority code: MWS0016TMREUSA
Space is limited.Reserve your Webinar seat now at:https://www1.gotomeeting.com/register/694919174

About the web seminar:

Naming research can be particularly challenging, with different types of needs depending where you are in the naming process. In this webinar, using case studies as examples we will explore three unique online techniques that address different challenges in naming research:
IDQ, an online interactive ideation process in which consumers create and evaluate names in real time in response to a product concept. We’ll demonstrate how we generated and sorted hundreds of names in a very short period of time.
??eCollage, a highly engaging online quantitative exercise in which respondents create an online collage that communicates what a name means to them and the imagery and associations it evokes. This enables us to go beyond a name’s obvious descriptive and feature-focused characteristics to its underlying emotions and associations.
Configurator, a unique building platform for gaining quantitative understanding of naming options in context. Using this technique, names are presented in an online interactive exercise where respondents select the preferred name, icon, color and other packaging elements. Respondents decide which are most appealing and meaningful to them when imagining the products on shelf and then provide insight into why they prefer those elements.
What you will learn by attending:

New, fast and effective research methodologies that address different types of research goals in naming.

Specifically:

i. Name ideation: IDQ engages respondents in an exercise that generates hundreds of new name possibilities – and provides an initial evaluation and stratification of those names.

ii. Name Imagery and Communications: eCollage helps you understand emotions, images and associations that respondents have to certain names.

iii. Name selection: Configurator engages respondents in an inactive exercise that requires them to select one of several name options and then build other packaging elements around that name.

About the speaker Brendan Light, SVP, Research and Product Development, BuzzBack Market Research

Brendan leads research development and best-practices for BuzzBack. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer and leads the future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. Brendan has over 15 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.
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