and Answer Session: TMRE, Orlando 2015
most popular in the world.
After a keynote about the Connection Economy, Godin made
time for a Q and A for 50 people.
more risk averse. What is your advice?
aren’t conservative; they are afraid. They all want someone to stand up and
shed light. They mistake their purpose as making the stock rise, instead of
making something meaningful. Take actions on small things, build courage, take
responsibility, give credit. Things will change.
freaks, forget mass’market to individuals. The meta trend is the smartphone.
Most teenagers would rather give up their car than their cell phone’amazing.
Evolution (not enough food for 1 million years and 2. Limited shelf space. Zero
sum game ‘ the shift is that attention is the scare-est resource. How do you
get more attention? Ideas are abundant. You need to build trust.
sell ads’I wrote this in a post before Twitter went public. Instead, they
should offer a tiered platform with power users who don’t see ads. Twitter will
be less fun to use.
Look at people’s browser histories. This was inconceivable 50 years ago when we
had three TV channels to choose from. Now, it is fragmented beyond conception.
push tactics you don’t want. So, what can market research do?
not history, but pattern matching. You are charged with taste, not data.
algorithm, humanity changes, outmodes it.
It’s the quality of the experience of living, of life, of work.
realm of marketing. Can you help bring value?
companies. Look at Spotify’the CEO knows that if he hires humans at their edge,
it will bring the company more value. When I say generosity, it doesn’t mean
give it away, it means recognize the humanity of the market.
take it personally.
proud of it. You can say ‘I made it.’
Marketing you want to get works better than spam. Would the consumer miss you
if you were gone? Do you have permission. The challenge is how you build a brand
where people want to here from you. It requires humility. Find products for
customers, instead of customers for products. Earn that asset first, and the
other stuff falls into place.
managing partner of the Southern Growth Studio, an innovation and strategic
growth firm based in Memphis, TN. Visit www.southerngrowthstudio.com to learn more.