Tag Archives: TMMC

The Mobile Marketing Conference Experience: In Your Own Words

It doesn’t seem that long ago that we were off to Miami for the first meeting of The Mobile Marketing Conference. Yet here in Mobile Marketing Conference HQ, it’s already time to start thinking about 2013.

As we began planning, chairperson Jeffrey Hayzlett had the following to say:

“I’ve been saying it for years; It’s all about mobile, mobile, mobile. It was evident from TMMC ’12 that mobile is now in full transformation. If brands are not already implementing it at the forefront of their marketing strategies, they are going get left behind.”

Before we got too far ahead of ourselves we wanted to take a look at feedback from our 2012 attendees and speakers to see what stood out, and what needed to be expanded for 2013. Check out this quick video for a peek at The Mobile Marketing Conference experience and a wrap-up of our attendee’s feedback:

Want to learn more? Visit our website to download the executive summary. Stay-tuned for more information about The Mobile Marketing Conference 2013!

If you are interested in speaking, please contact Rachel McDonald at rmcdonald@iirusa.com or 646.895.7405.

If you are interested in sponsoring, please contact David Smith at dsmith@iirusa.com or 646.616.7627.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice behind the Mobile Marketing Conference on Twitter, Facebook and LinkedIn. She may be reached at mleblanc@iirusa.com

Thanks for attending #TMMC, Plus “What’s Your Platform?”

First off, we’d like to thank everyone who attended The Mobile Marketing Conference last week and helped to make it such a great experience. As we start to sift through out video footage and notes, expect lots more coverage of the subject right here.

Our partners at 3Seventy have put together a great wrap-up post already, sharing their main takeaways. Check it out here.

One question that came up frequently over the course of our 3 days in Miami was “What platform?” – with attendees occasionally being asked what platform they personally were using. The best thing to do when faced with this question is to look at the data – what does your analytics platform have to say about your visitors and what browser they are using?

For fun, I grabbed the screenshot below showing what platform users of the #TMMC hashtag on twitter were coming from. Behind HootSuite and Tweetdeck, Twitter for iPhone was our mobile winner coming in at 8% of tweets and Echofon (iPhone or iPad only) also picked up 3%. Twitter for Android and Tweetcaster for Android were in use as well and Twitter for BlackBerry was used for less than 1% of tweets.

Visit TheMMConference’s Archive on #TMMC Containing 522 Tweets for more stats from the conference; http://archivist.visitmix.com/TheMMConference/1

To continue the discussions well into 2013, we encourage everyone to join the LinkedIn Group. This is a global network of professionals from all industries who share a common goal to track and develop Mobile Marketing trends and developments. Plus, keep up with the latest news by subscribing to updates from us on Facebook or Twitter.

If you are interested in sharing your conference insights here or contributing a guest blog, please contact me, Michelle LeBlanc, at mleblanc@iirusa.com. We’d love to have your input!

Picking a Mobile Partner is like Playing Poker

As The Mobile Marketing Conference kicks off this week, we’ll be featuring thoughts from some of our speakers, partners and attendees. This post is by Carrie Chitsey, CEO, 3Seventy.

Over the last four years of being in the mobile business, I’ve seen a lot of mobile companies come and go. Someone every day says, ‘Have you heard of ‘XYZ Company”? There is a ton of money being invested in mobile technology and it’s very hard for a brand to know ‘who to go to the dance with’. Being an avid poker player I’ve come to realize that ‘picking a mobile partner is like playing poker’.

So I started to put myself in the shoes of our clients, prospects and folks we talk to on a daily basis. Several things have become very clear about brands that are looking to get into mobile:
1. They are in ‘research’ mode and know what they’ve read or seen from competitors.
2. Someone has sold them or ‘tried’ on whatever silohed solution they are selling.
3. A mobile strategy is rare and brand managers are usually tasked with a ‘mobile campaign’.
4. The database they are trying to build is really an afterthought and not a primary focus.
5. And if they’ve tried mobile before, they now know what they want this time, have goals and want a good partner, not just a technology.

We love the second time folks; they know a good mobile partner when they see one. These are great marriages.
So how does mobile strategy remind me of poker? It’s easy.

‘ Picking your table is key, if you end up or stay too long at a bad table, you lose all your money. Same is true with mobile, if you pick a bad partner, not only will you be unsuccessful, it leaves a bad taste.

‘ It’s ok to switch tables if you know you sat down to a bad table. If you aren’t seeing performance, technology is not what it cracked up to be and you aren’t getting mobile strategy and results’.. move, time is of the essence in mobile you can’t wait 12 months to get a good mobile partner.

‘ The guy who wins the most hands is not the guy that wins the most money. Mobile is test and learn, not everything you do is going to be a huge success. Test, learn and repeat the good stuff. You need to build a foundation for success, anyone can win one jackpot but try hitting multiple.

‘ Don’t play games you don’t understand even if you see others winning by luck. There will always be something new and shiny in mobile. Innovation is good, but you have to learn the basics first. Going from not doing anything mobile to moving straight to an iPhone or Augmented Reality application is not a good move.

‘ Learn by playing the game, reading and theory are great but nothing replaces actual experience. Get going, time is now, pick a great mobile partner and throw in some chips, you don’t have to go ‘all-in’.

Creating Value For Your Customers Through Mobile

If there’s one consistent theme that we hear when it comes to mobile, it’s that unwanted mobile marketing can feel intrusive, or be viewed as spam, whereas the right mobile content at the right time can be extremely effective. When you are providing real value to your customers through your mobile content it builds loyalty and engagement.

The HealtheHorizons’ visioncheck app, which is available free on iTunes right now, is a perfect example of providing such value. As part of Allergan’s HealtheHorizons’ wellness programs, the app is a unique application for screening three common eye diseases in diabetics. Targeted at active individuals with limited time and desire to see a doctor, the app provides quick, useful vision tests, and more information on common questions and concerns, it also further encourages one to contact an eye care professional. This video explains further:

Mark S. Miller, Director of Marketing ‘ Channel Strategy, Allergan , Inc. will be speaking on this topic more at the upcoming Mobile Marketing Conference in Miami.

At his session, you’ll learn:
‘ How Allergan leveraged apps and tablets to build disease awareness and education
‘ Key drivers impacting consumer decisions
‘ How mobile can save time and money

Save 15% when you register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Jeffrey Hayzlett on The Mobile Marketing Conference

Jeffrey Hayzlett, Celebrity CMO, Author of Running The Gauntlet and Founder of THE HAYZLETT GROUP will be chairing our upcoming event, The Mobile Marketing Conference. Check out this video for a personal message from Hayzlett on this exciting conference:

Join us this March and harness the power of mobile marketing at The Mobile Marketing Conference. Download the brochure for more details.

As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami!
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

Top 10 Reasons to Choose The Mobile Marketing Conference

With a plethora of mobile marketing conferences available out there, choosing the right one to invest in can be a daunting task.

Here are the TOP 10 REASONS why The Mobile Marketing Conference (TMMC) is the one conference you should attend:
1. ACTION-ABILITY. TMMC is the only event of its kind designed around action-ability ‘ real world BRAND stories showcasing action and demonstrating value.
2. RETURN ON YOUR INVESTMENT. TMMC will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions.
3. WORLD CLASS KEYNOTES. The best keynotes deliver expertise you urgently need.
- Jeffrey Hayzlett, Celebrity CMO and Founder of THE HAYZLETT GROUP
- Professor Scott Galloway, Clinical Professor of Marketing, NYU STERN & Founder, RED ENVELOPE
- Allen H. Kupetz, Executive-in-Residence, CRUMMER GRADUATE SCHOOL OF BUSINESS AT ROLLINS COLLEGE & Author, THE FUTURE OF LESS
- Jason Tester, Futurist, INSTITUTE FOR THE FUTURE
4. MAKE POSITIVE CHANGE. Hear stories that will give you the inspiration and courage to make positive change. With speakers from: Gilt Groupe, Zappos, Gap, Starwood Hotels, JetBlue, Disney, Pandora, Turner Networks, Sunkist Growers, Capital One, Sony, The Weather Channel and more’
5. HANDS-ON WORKSHOPS. Participate in best in class workshops – ‘Developing Brand Building Apps to Last: Design, Information Architecture & Findability’ and ‘Best Practices in Creating Mobile Websites’.
6. 3 CONCURRENT TRACKS. Concurrent tracks offer deep dives into the mobile medium and allow you to customize your entire experience:
- TRACK 1: Strategy
- TRACK 2: Mobile Experience & Engagement
- TRACK 3: Trends & What’s Next
What to see the full session descriptions? Download the brochure.
7. THE IIR DIFFERENCE. We’ve taken our leading event brands like FUSE, Shopper Insights, Future Trends, The Conference on Marketing and Youth Mega Mash Up and applied best practices from all of them to TMMC.
8. TANGIBLE TAKEAWAYS. All attendees will receive an Executive Summary which synthesizes key learnings from the event.
9. GET OUT OF THE BOX. Learn from experts in various industries to help you think outside the box.
10. NO COMMERCIALISM. Like all IIR events, TMMC will have no commercialism from the podium.

Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in the mobile medium. Harness the power of mobile marketing to further your brand’s reach and impact at The Mobile Marketing Conference. As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami.
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

Mobile Marketing for The Travel Industry

January is a big month for the travel industry: with the holidays behind us, many consumers are dreaming of that getaway to escape from the long winter ahead. I see the evidence of this trend every day as my inbox fills up with sales and specials from various travel sites.

So, with this in mind, how should travel brands ramp up to 2012 marketing? Stephen Gates of Starwood Hotels & Resorts (who will be leading our workshop at The Mobile Marketing Conference “Best Practices in Creating Mobile Websites”) recently shared the video interview below with mobithinking.com.

Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands, and Gates discusses here how Mobile and HTML5 allow Starwood to create a mobile brand experience that stays true to the unique personality of each of their brands.

Some key takeaways: Travelers are more likely to turn to mobile for information, as it is easier to access in a distant location than traditional internet.
Travelers are looking for largely utilitarian, transactional information (a reservation number or address) and are in a hurry to find it, make it easy to find this information via your mobile site.
Mobile provides an immediate conduit to your consumers while they are currently using your service, users largely access information via mobile while they are staying or just before.

Stephen also shares some ideas about how HTML5 will impact the future of Starwood’s mobile presence. Head to mobithinking.com for more or to view their full series of mobile expert interviews.

Or, to hear more from Stephen Gates, join us this March at The Mobile Marketing Conference. Download the brochure to learn more about his workshop. Save 15% when you register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

“Running The Gauntlet” in 2012

It’s 2012 and we’re back to blogging some of our favorite digital marketing content. Today we wanted to send out a special “Congrats” to “Celebrity CMO” Jeffrey Hayzlett, who will be chairing our upcoming event, The Mobile Marketing Conference.

Hayzlett’s new book “Running the Gauntlet” is out today! Click through here for more info. You can also follow his blog The Change Agent, for content like the video below.

For more about The Mobile Marketing Conference, join our communities:
Twitter
Facebook
LinkedIn Group

Save 15% on The Mobile Marketing Conference

The world would sooner leave the house without a wallet than a mobile device – making mobile, the new door of commerce. Yet, many of today’s leading marketers still struggle with exactly how much to take advantage of the new opportunities – not only when it comes to connecting but specifically how do you drive transactions?

The Mobile Marketing Conference will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions. Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing to this medium.


The Mobile Marketing Conference will arm you with the insights, relationships and courage you need to succeed in the mobile world: capture share of mind, drive transactions and prove ROI.

Here is a quick peek at this year’s conference:

Pre-Conference Workshops:
‘ Developing Brand Building Apps to Last: Design, Information Architecture & Fundability- Rick Gardinier, BRUNNER & Shan Quigley, BRUNNER
‘ Best Practices in Creating Mobile Websites – Stephen Gates, STARWOOD HOTELS & RESORTS
Download the brochure to learn more about these workshops

Main Conference Keynotes:
‘ Building Brands in the Mobile Medium – Jeffrey Hazlett, THE HAYZLETT GROUP
‘ Maximizing Brand Impact in the Mobile Space – Yonatan Feldman, GILT GROUPE
‘ Mobile Marketing: What in the World is Going on? – Allen H. Kupetz, CRUMMER GRADUATE SCHOOL OF BUSINESS AT ROLLINS COLLEGE & Author, The Future of Less
‘ Mobile Usage Insights: Modeling Mobile Customer Behavior – Peter Fade, WHARTON CUSTOMER ANALYTICS INITIATIVE
‘ Strategies to Measuring Mobile Impact on the Bottom Line – Tom Poole, CAPITAL ONE FINANCIAL CORP
‘ Mobile: The Game Changer in Shopper Experience – Catherine Roe, GOOGLE
‘ Digital IQ & Shareholder Value – Scott Galloway, L2
Download the brochure to see full session descriptions.

Main Conference Breakout Tracks:
‘ Track 1: Strategy
‘ Track 2: Mobile Experience & Engagement
‘ Track 3: Trends & What’s Next?
Download the brochure to see track speakers and full descriptions.

We’re offering an exclusive 15% discount to readers of our blog, use code TMMC12DIGITAL to save. Register here.

We hope to see you in Miami.
The Mobile Marketing Conference Event Team

Join Our Communities:
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LinkedIn: http://linkd.in/vXcAdM
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