Tag Archives: Time Warner

What You Missed in the Media Insights Week: 7/21-7/25

Here is what has been going on this week:

Simple.TV Goes to Canada: The Response to competitor Tablo

NFL Sunday Ticket Offered to Cord Cutters: If you live in certain areas or can’t get DirecTV due to obstructions you can stream it on your computer

Multiscreen World Cup: Young Fans watched entire matches on tablets

Aussies Watching More TV and Using More Screens: 74% of Aussie internet users aged 16+ said they watched TV while using the internet

“TV Everywhere” is Growing: Despite confusion on what the term actually means its becoming more popular

Monetization of TV Everywhere: Ad revenue has not materialized yet so operators are searching for new ways to make money

Keeping it Simple: Mobile ads generate more interest than TV ads

Sling Media unveils cheaper Slingbox: Time-shifting and place shifting is becoming cheaper

Binge Watchers Good for Advertisers: 20% of binge watchers discuss ads with peers

Fox Wants More Binge Watching Power: Seeks to buy Time Warner to get it

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

Kim Rivielle on Media Insights & Engagement

As we embark on the inaugural Media Insights & Engagement Conference, I feel the same sense of excitement I felt back when The Market Research Event (TMRE) was first breaking ground. The buzz is contagious.
The market has embraced the event and declared this too would become the industry’s must attend and for that I am grateful for all those who pitched in to make it possible. I look forward to celebrating the success of another industry summit ripe for growth while advancing the knowledge, relationships and innovation for rising stars and trailblazers in the media space.

Hundreds of media executives, over 65% from the client-side, will uncover what it takes to drive innovation and influence smarter decisions as it relates to the industry at The Media Insights & Engagement Conference in Miami, FL, on Jan. 29-31.  Download the brochure here.

Take a look at just some of the companies already confirmed to participate:
A+E Networks
AMC Networks
BBM Canada
BET Networks
CBS Corporation
Clarion Research
Comcast Spotlight
Country Music Association
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
eCGGlobal Solutions
Eurodata TV Worldwide
Feldman Research Lab
Fidelity Investments
Food Network
Food Network
Fox Networks Group
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO Latin America          
HUB Entertainment Research
IFC & Sundance Channel
Intelligence Group
Ipsos MediaCT
Keller Fay Group
Latitude Research
Leichtman Research
Lieberman Research
Luth Research
Meredith Corporation
Miner & Co Studio
MTV Networks
National Geographic Society
Nestle USA
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc.
Participant Media/pivot
Phoenix Marketing International
Radius Global Market Research
Rentrak Corporation      
RLS Media Consulting Llc
Sci Futures
Science Channel
Scripps Networks
Showtime Networks
SNL Kagan
Sony Computer Entertainment
Sony Pictures Television
Sveriges Utbildningsradio AB
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc.
Turner Broadcasting
TV One
TV Media Insights
Univision Communications
Viacom Media Networks
Vision Critical
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
Weiner, Edrich, Brown

Join us later this month and take the first steps to move your industry forward.

All the best,

Kim Rivielle
Managing Director,
Marketing & Business Strategy Division, IIR

Save 15 % off the standard rate when you register: MEDIA14BLOG
Email: register@iirusa.com
Phone: 888.670.8200 or 941.554.3500 (Int’l)