Tag Archives: The Market Research Technology Event

Predictions for the Future of Market Research from Industry Insider, Stan Sthanunathan

Prediction from The Market Research Technology Event Keynote, Stan Sthanunathan, VP-Marketing Strategy & Insights, Coca-Cola Co. (Atlanta, GA)”

“The market research industry will not exist in its current form by 2020. Even by 2013, significant, clear signs of evolution will appear…

  • ‘ One or two new players will emerge and become a big industry force by the end of the decade
  • ‘ Technology will dramatically shape the way the insights industry evolves
  • ‘ Big search engines and social media companies – with access to millions of individual insights – will become strong insights industry players
  • ‘ There will be increased emphasis on on technology-enabled observation and listening type research
  • ‘ There will be a dramatic increase in the use of Smartphones
  • ‘ Big Data Analytics – led by consultants and IT giants – will amp up the pressure on traditional full-service industries
  • ‘ As representative samples become impossible, MR will abandon that idea for most research studies”

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we. We proudly present the new and expanded: Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

To learn about this innovative program and for more information on Stan’s session and the complete Market Research Technology Event program here.

The Market Research Technology Event will take place April 30-May 2, 2012, in Las Vegas, NV. As a reader of this blog, when you register to join us and mention code MRTECH12BLOG you’ll receive a 15% discount off the standard rate! If you have any questions about the event, feel free to email Jennifer Pereira.

The value of the tablet to market research

From April to September 2011, there was a 73%  increase in the number of emails open on a tablet.  One of the most popular ways for market researchers to collect survey results from respondents is to send emails.  This coupled with the ease and use and portability of the device gives Market Researchers a whole new world to examine when it comes to collecting results for surveys.

However, Kinesis Surveys cations that Market Research not get completely caught up in the new trend, as many consumers are still working on all platforms, and that it is very important to continue to offer the surveys where the consumer will take them, which still includes the PC and via SmartPhones. The need for an integrated, multi modal research plan is more important than ever.

At The Market Research Technology Event, Roxana Strohmenger, Analyst, Forrester, will be on hand to present “Leveraging An Integrative Approach With Multiple Mobile Techniques To Get A Richer Understanding Of The Brazilian Consumer” will look at how Forrester did research in Brazil to get a complete understanding of their customer – connecting with them in the survey format that best suited their customer.  For more information on this presentation and the rest of the event, download the brochure here.  Also, as a reader of this blog, mention code MRTECH12BLOG to save 15% off the standard rate when you register to join us this April in Las Vegas!

In the past year, the tablet has already caused large waves to roll through the traditional market research methods.  What do you see as the role of tablets in market research technology in 10 years?

The Market Research Technology Event Full Program Now Available!

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we.

We proudly present the new and expanded: Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

We are arguable in the midst of the most major sea of change the industry has ever seen. Historically market research has been the main driver of data collection – but now, with the explosion of data available and convergence of so much data – researchers are expected to perform data integration, aggregation and prediction alongside their data collection.

Don’t forget, as a reader of this blog, we’d like to offer you an exclusive discount of 15% off the standard rate when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com.

Augmented reality glasses on the way from Google?

Can you imagine walking around with a pair of glasses on and targeted information appears in the lens of your glasses?  According to a recent post from Fast Company, Google is working very diligently at making this a reality.  Their connection with the Android makes the technology possible, and their extensive database with user information would allow anything that appears on the glasses lens to be selected specifically for the user.

At this year’s The Market Research Technology Event, we’ll have a full day symposium on Mobile Research & Technologies Symposia, which looks specifically at new technologies like this that can look at how people use technology on the go, and possibly how augmented reality could fit into the picture in the future. As a valued reader of The Market Research Event’s blog, we’d like to offer you an exclusive discount of 15% off the standard rate for The Market Research Technology Event when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

What impact could technology like this have on the user?  What would be the advantages for marketers with an augmented reality like this?

Calling all ‘Change makers’ ‘..

Last year the industry was wowed by the first ever Technology Driven Market Research Event.

In the spirit of our industry flagship, The Market Research Event (TMRE), we proudly present the new and expanded: The Market Research TECHNOLOGY Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

Once upon a time businesses dreamt of a 360 degree customer perspective, now, it is a reality.
From fragmentation to integration, data convergence is disrupting established industries and business models. Primary research methodologies are no longer sufficient. A 360 degree perspective is needed to fully grasp all of the data and tools that are being used, creatively and effectively, to better understand consumer behavior.

Technology is a tool but it does not replace the art and science of market research as a discipline
We are arguably in the midst of the most major sea change the industry has ever seen. Historically market research has been the main driver of data collection ‘ but now, with the explosion of data available and the convergence of so much data – researchers are expected to perform data integration, aggregation and prediction alongside their data collection. That’s not enough. They are expected to turn data into stories that people want to hear ‘ that ultimately drives innovation in their company. This undoubtedly requires a whole new set of skillsets, talents, and leadership.

Big data can be an obstacle and it can also be a goldmine
Understanding different behavior patterns throughout different touch points and across customer cycles allows us to know our customers better than ever before. This translates into smarter decisions and more productive outcomes. Market research is part of a bigger world ‘ the world of consumer and marketplace intelligence.

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we’

New for 2012:

  • Dr. A.K. Pradeep is back! Running a full day workshop on Research Innovation and Neuroimmersion. 
  • Gaming is the new social. Find out how Jane McGonigal, Author, Reality is Broken, is using games to collect significant amounts of consumer data.
  • Technology is no longer a tool; it’s an intrinsic consumer behavior. Join Behavioral Economist, Dan Ariely as he taps into the forces behind the different decision-making processes.
  • Trend tracking is the motivation you need as a business to unlock hidden potential of emerging markets. Explore your social currency with Michael Tchong, Analyst, Michaeltchong.com.

Join us in this new technological wonderland!  Visit the webpage to sign up for updates on the program.