Tag Archives: The Market Reseach Event

Introducing the TMRE On Demand Webinar Series!

Introducing the TMRE On Demand Webinar
Series!

TMRE ON DEMAND
As insights leaders, we are
constantly tasked with evolving our skill sets and staying on top of the latest
MR trends.
The producers of TMRE: The Market
Research event are excited to announce that we’ll be delivering the
cutting-edge content and speakers to keep you informed year-round. The TMRE
webinar series takes you beyond the in-person event, and is designed for executives
with a relentless focus on securing the future of insights as a powerful force
for business success. Each quarter, the TMRE Webinar series delivers a 3-part
webinar experience designed to empower insights executives with the latest
information around hot topics to ensure insights drives bottom line impact.
Schedule of WEBINARS:
STORYTELLING WITH DATA
Wednesday, May 24, 2017 ‘ 2:00 ‘ 3:30 PM EST
Driving the
value of insights forward requires much more than just unearthing great data.
You need to use that data to tell a story and command influence across the
broader organization. Because storytelling may not be an inherent skill, this
3-part webinar focuses on how to use data to create an engaging, informative, compelling story. 
               
THE NEED FOR SPEED: BALANCING SPEED OF
INSIGHT WITH QUALITY OF INSIGHTS
Wednesday, August 16, 2017 – 2:00 – 3:30 PM
EST
There is a constant tug of war within
insights and research departments. Your internal end-users want things done
quickly and cheaply. While career market researches want to ensure they are
using the savviest tools and techniques, and not just will get the job done
first. This 3-part webinar focuses on how to balance speed and quality.
DEMYSTIFYING THE MILLENNIAL MINDSET
Wednesday, November 15, 2017 ‘ 2:00 ‘ 3:30 PM
EST
Millennials are currently the
largest purchasing base, but remain one of the biggest mysteries for companies
looking to understand the ‘why’ behind their actions and anticipate future
needs. This 3-part webinar focuses on MR in the on-demand mindset and generate
impactful insights that create brands/products around a purpose that speaks to
millennials.

Insights without impact are worthless

As market researchers, we realize it’s no longer enough to study the choices that people make; far more important is to understand how and why they make them.

The effects of psychological, social, cognitive and emotional factors on the decisions of consumers are limitless, let alone the impact of social media and technologies.

TMRE 2014 presents you with the most breakthrough applications of insights first, see for yourself, download the brochure.

Disrupt Habit

Charles Duhigg, Author, The Power of Habit 
In this session, Charles Duhigg will explore the science of habit formation, illustrating why we do what we do and how we can change it.

Duhigg explains why the most powerful habits have emotional cores, and how tweaking even one habit can have staggering effects. Duhigg draws from a number of current case studies. 

Harnessing Influence 

Itamar Simonson, Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University and Author, Absolute Value 
How people buy things has changed profoundly yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior.

In this provocative session, Stanford professor Itamar Simonson shows why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Counter to what we frequently hear, consumers will (on average) make better choices and act more rationally.

See all the TMRE 2014 Keynotes here.
Plus, an entire Track Dedicated to Consumer Psychology & Behavioral Economics

‘ The Behavioral Economics of Creativity| FCB Chicago
‘ How to Extend Your Brand With Implicit Consumer Insights | Sentient Decision Science & Pepsi
‘ Behavioral Economics in Action: A Corporate Wellness Case Study | Lockton Dunning Benefits
‘ Insights Lead to Income: Understanding Motivators Among Hispanics to Drive Increased Sales | Univision Communications

Download the brochure to see full session descriptions.

Insights without impact are worthless. Focus on the business value of insights at TMRE 2014 and hear from more than 150 leaders from inside and outside the industry; learn something new including ways you can apply similar thinking to drive your success and become a true catalyst for impact in Market Research.