Tag Archives: The Hershey Company

The 5 Biggest Disruptors of Retail

Retail isn’t what it used to be. The traditional retail
environment has evolved into an omnichannel space with digital and mobile
leading the way, and we, marketers and researchers, have no choice but to
follow.
Fortunately, OmniShopper
2015
is addressing this dramatic shift in retail in Chicago this summer. This
event is bringing together all of the key players in the shopper ecosystem to
come together to find out how to thrive in this new retail world.
Here are 5 of the biggest disruptors of retail right now
that you can’t ignore:  
1)     
OmniChannel:
Tony Mardegain, Director of Shopper Insights and Shelley Christianson, Sr.
Manager of Shopper Insights at The Hershey Company will discuss shopper
touch-points – how many, which ones and where to leverage.
2)     
Digital:
Learn how to maximize retail opportunities in a digitally-enhanced future
landscape with Jonathan MacDonald, Trends Expert and Founder of Thought
Expansion Network.
3)     
Mobile:
Learn how to engage your shoppers through mobile and digital with Art
Sebastian, VP of Category Leadership & Shopper Insights at Kraft.
4)     
Big Data:
Hear lessons from the data and digital trenches on winning with your shoppers, suppliers
and your own organization with Keith Colbourn, Former SVP Loyalty & Analytics
at Safeway.
5)     
Millennials:
Learn how to make purposeful connections with Millennials with Neil Howe,
Best-selling Author of ‘Millennials Rising.’
Download the brochure
for the full agenda: http://bit.ly/1ePtxbo
Join your retail partners to uncover the latest strategies,
trends and ground-breaking innovations that will transform your business and
drive the bottom line in the ever evolving omnichannel retail environment.
OmniShopper 2015 will prepare you for this massive retail
disruption and the future of retail.
Use code OMNI15LI for
$100 off the current rate. Register today: http://bit.ly/1ePtxbo
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15

10 Ways to Be a Better Shopper Marketer

Shopper marketing sure isn’t what it used to be. The traditional
retail environment has evolved into an omnichannel space with digital and
mobile leading the way, and shopper marketers have no choice but to follow. Fortunately,
OmniShopper 2015 is addressing this
dramatic shift in shopper behavior and in turn, the shift in shopper marketing
in Chicago this summer.
Here are 10 ways to be a better shopper marketer according
to OmniShopper:
1)     
Embrace
OmniChannel:
Tony Mardegain, Director of Shopper Insights and Shelley
Christianson, Sr. Manager of Shopper Insights at The Hershey Company will
discuss shopper touch-points – how many, which ones and where to leverage.
2)     
Be
Digital:
Learn how to maximize retail opportunities in a digitally-enhanced
future landscape with Jonathan MacDonald, Trends Expert and Founder of Thought
Expansion Network.
3)     
Tell a
Story:
Participate in a Storytelling workshop led by Kristian Aloma and
Suzanne Cheves from Brandtrust. This workshop will teach you how to engage and
inspire and audience through the power of story.
4)     
Engage
through Mobile:
Learn how to engage your shoppers through mobile and
digital with Art Sebastian, VP of Category Leadership & Shopper Insights at Kraft.
5)     
Put
Influencers to Work:
Eric Rasmussen, VP of Market Research at Groupon 
and Jon Berry, VP of Consumer Trends at GfK will talk about how important
it is to understand today’s highly influential consumers and how to put them to
work for you.
6)     
Be
Empathetic:
Learn about the journey of building a powerhouse home brand
within the walls of Target with Tisha Boarman, Group Manager of Owned Brand
Strategy at Target.
A look at how Target is moving from having
a transactional relationship to a more emotional connection with the guest
through our brand, Threshold.  We will dig into how we consistently and
cohesively support this brand from Team structure, Product development,
Marketing and Guest Insights.
7)     
Utilize
Big Data:
Hear lessons from the data and digital trenches on winning with your
shoppers, suppliers and your own organization with Keith Colbourn, Former SVP
Loyalty & Analytics at Safeway.
8)     
Follow
Trends:
David Tittensor, Category Director, Warburtons Limited will discuss
shopping trends in the UK – answering the call of the omnichannel shopper
through a dynamic category strategy.
9)     
Think
Like a Millennial:
Learn how to make purposeful connections with
Millennials with Neil Howe, Best-selling Author of ‘Millennials Rising.’
10)  
Embrace
Change:
 Scott Jeffrey, Chief
Creative Officer and Lori Parrett, VP of Client Services at Interbrand
Design Forum will talk about the ‘Seamless Model’ ‘ how important it is to
evolve beyond one size fits all.
Download the brochure for the full agenda: http://bit.ly/1LgzXdB
Use code OMNI15BLOG
for $100 off the current rate. Register today:
http://bit.ly/1LgzXdB
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15

The Future of Retail is Here

Is your shopper strategy prepared to win in this new
emerging retail landscape?

At OmniShopper 2015 you will be granted unscripted access to content,
experiences and learnings that will fast-forward your understanding of total
shopper behavior and prepare you to win in the new retail world.  Download
the brochure to see how: http://bit.ly/1by3kfh

OmniShopper 2015
July 20-22
Radisson Blu, Chicago, IL
Think Differently About Retail And Prepare For What’s Next:
??        
How well do you know the new A (Attunement), B
(Buoyancy), Cs (Clarity) of selling?
Daniel Pink, Best-selling Author, To Sell Is Human: The Surprising Truth About
Moving Others, Drive and A Whole New Mind
??        
What is the hidden potential in modern
technologies that present the greatest retail opportunities?
Jonathan MacDonald, Trends Expert and Founder, Thought Expansion Network
??        
What will the retail world be like when all
college students have grown up with 3D printing?
Jenny Lawton, CEO, MakerBot
Brands, Retailers and their Partners share stories to
prepare you to thrive in the new and future retail world: Walgreens, Unilever,
The Hershey Company, Zappos, Heineken USA, Kraft, Red Bull, SAB Miller, Clorox,
Chobani and more.

See all the 2015 keynotes and speakers
in the OmniShopper 2015 brochure: http://bit.ly/1by3kfh

Experiences designed to disrupt your day job to uncover
valuable insights that will benefit the future business:  Introducing The
Retail Safari & Trend Trek. Join us for a hands-on ethnographic journey that takes you
outside the conference walls and into the vibrant streets of Chicago to explore
current marketplace trends, discover buzzworthy brand endeavors and interact
with insightful experts to uncover the next big trend you need to know
about.  Space is limited so be sure to register early. 

Join us at OmniShopper 2015: Tap into experts to get their opinions on the key
trends shaping the future and gain practical and applicable examples of how you
can revolutionize your shopper strategy to be prepared for the future of
retail.
Use code OMNI15BL for $100 off the current rate. Register today: http://bit.ly/1by3kfh
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15

Live from #TMRE13 Where Have All The Good Ideas Gone?

Steve Landis and Andy Smith spoke about opportunities to help grow your business in Where Have All The Good Ideas Gone?. In this rapidly changing world of consumers, there are more products and options available than ever before. So, how does a company make it in this cut-throat market?
Change your ways. The changing marketplace is forcing companies to change their way of measuring success. It’s not longer acceptable for survival to be the main goal. Your main focus MUST be growth – growth = success. 
Traditional measures don’t link to growth. Old ideas that may have worked before, are no longer relevant in this day and age. What makes a good idea? Those that will grow your business, not those that will just boost sales. Ones that may seem crazy at first, but will benefit your company in the long run. 


Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Symposia Session – Bayesian Marketing Mix and ROI


Speakers:
Rafael Alcaraz, The Hershey Company
Mark Garratt, In4mation Insights

Rafael begins by taking a poll of the audience of how many are familiar with traditional approaches of the marketing mix. The marketing mix is essential for all business, the aggregation is no longer sufficient. We need to understand the performance of the skew level and we also need to account for merchandising and advertising. With the traditional approach, we miss and don’t account for certain elements in marketing. Leveraging the Bayesian model provides estimates for things that don’t exist yet.