Tag Archives: The Future of Consumer Intelligence

Technology is Changing How We Understand the World

I recently sat down with Future of Consumer Intelligence 2014 keynote speaker Magnus Lindkvist, Trendspotter & Futurologist, who discussed how technology is not only changing how we do things, but also how we understand the world, business, and people as well as the emerging space of marketing science.
We are fortunate to have her share her critical insight with our FOCI community. This year, FOCIexplores the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
We are barraged by information – and within this sea of data we must remember to think of the problem we are trying to solve and how we can we use this convergence of information to better understand people.  Translating the new “understanding” into future opportunities means that the role of a researcher is changing. FOCI accelerates disruptive innovators in the research space and pushes people to take risks, to think outside of traditional research methods and insights gathering and explore new and alternative tools and technologies. FOCI will bridge the gap between what people say they are going to do and what they actually do.
Here is what Magnus had to say:
IIR: A big theme of this year’s conference is ‘humanization of data.’ Why do you think understanding PEOPLE (not consumers) presents an opportunity for strategic action?
Magnus: Because people have secrets and all opportunities begin as secrets.
IIR: How is technology not only changing how we do things, but also how we understand the world, business, and people?
Magnus: It visualizes the fringes of society in a new way. Before, the mainstream was dominant by its strength in numbers. But in the ‘thoughtsphere’, a Minnesota flute tribe or Namibian upstart company can have the same perceived presence as a king or queen.
IIR: How has consumer intelligence strategy and action planning helped drive your business?
Magnus: It only helped early on as I was learning the ropes. Once you grasp the basics, you are free to challenge them known as “you-have-to-get-an-invite-to-change-music’-paradigm.
IIR: How has the role of ‘the researcher’ changed?
Magnus: The title has been completely eroded in that everyone points ‘research’ these days and quotes some arcane, Googled study. But I see the role of the good researcher as having been expanded and deepened in that everything from product innovations to president reelections use research as their fuel.
IIR: Describe a situation where you’ve taken a risk or thought outside the box of tradition market research methods. How did that benefit your business?
Magnus: All available research said the book business is a dying market. I wrote three books anyway. They all failed.
IIR: Where do you see the emerging space of marketing science and role of data scientists in the next five years?
Magnus: I see a new role emerging called Chief Imagination Officer or C.Im.O.
IIR: How has the increasingly connected consumer affected market research?
Magnus: Negatively. It dilutes opinions. It’s harder to find quirky, off-the-grid people who give those valuable sideways kind of insights.

Want to hear more from Magnus in person? Join him at Future of Consumer Intelligence 2014 in Los Angeles, CA in May. Magnus will be presenting a keynote entitled, ‘When The Future Begins – A Guide to Long-Term Thinking’ on Wednesday, May 21st at 12:00 pm. To learn more about the event and register, click here: http://bit.ly/1lGi6Ur
** As a reader of our blog, you get an exclusive 15% discount on your FOCI 2014 pass. Use code FOCI14BLOG when you register **

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Why Velocity is a Market Research Challenge

At The Future of
Consumer Intelligence 
2013, IIR’s Marc Dresner sat down with Dinesh
Mathew, Insights and Market Research Analyst, Market Trends and Product
Innovation, Intel Corporation, sat down to talk about “velocity” as a
challenge every insights function must grapple with, particularly in the high
tech field.
With companies innovating at an increasingly accelerating
pace, market research is facing shorter
deadlines and smaller windows of opportunity for research. How can the research
industry continue to deliver impactful insights as timelines constrict?
The most important thing the industry can do to deliver
impactful insights is to define the questions we are trying to answer.  ‘We need to do that quickly. We need to
iterate in that area quicker. And, it needs to be a partnership between
research agency and client,’ Mathew explained.
Then, he says researchers need to define what exists in the
research space. There has been a lot of conversation around Big Data. ‘How do we get to understand what is out there? Do we need
to actually go do more research’? he said. ‘I think we need to get to that
point quicker too.’
Having worked in the industry for many years, there are some
things that frustrate Mathew. He feels that the management of the communication
flow throughout the project needs to be improved. Research agencies need to be
better about being proactive versus being reactive when managing that
communication flow.
Check out the full
interview below:

In May, The Future of Consumer Intelligence 2014 will
explore the emerging role of decision science and the convergence of knowledge
points – insights, foresights, social science, marketing science and
intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  Download the brochure to learn more: http://bit.ly/1f7IuT6  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here:  http://bit.ly/1fdYQF6

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.    

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s Marc Dresner sat down with Beth Schneider, Director of Corporate Customer Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of behavioral data, what she calls the ‘what’ data. This kind of data brings up so many questions such as ‘who’? And ‘why’? ‘I think that market research can really step in and answer that,’ she explained. ‘Understanding why something is happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what Big Data is available at their company.  In the past, a researcher’s role has been designing a qualitative or quantitative study for clients. But today, the first thing researchers should ask themselves is: What is the right data to be able to answer that question? Additionally, Schneider said you should really understand how that data is useful. Then, figure out how to pull it in to answer the business question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of combining Big Data with market research. In fact, the company combined its analytics with its market researchers into a community of customer intelligence with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same time in the beginning, I think it works beautifully.’
Check out the full interview below:

)

This spring, The Future of Consumer Intelligence 2014 will explore the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution. This year represents the year of the multi-dimensional marketplace, and just as the market researcher’s role evolves, so does our third annual event. FOCI is a gathering of the “consumer culture” collective exploring common ground across roles and industries for translating behavioral information into business opportunity.  We hope to see you there!
Join us at FOCI 2014 in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.    

Ben Smithee Invites You to The Future of Consumer Intelligence 2014

Ben Smithee, CEO of Spych Market Analytics and Chairman of
The Future of Consumer Intelligence 2014 thinks you should attend FOCI 2014 in
LA this May. Why is Ben so excited about this year’s event?
Well, right now we are on the cusp of the second wave of the
big data revolution. 2013 was about understanding Big Data, from collection to
analysis.  2014 is about translating big
data into new opportunities and taking action on the insights to drive business
decisions. 
The Future of Consumer
Intelligence 2014
will help you discover how data is transforming the consumer’s
wellbeing, experience and impacting the productivity of an organization. This
unique event accelerates disruptive thinking around decision science – translating
the new understanding into future opportunities means that the role of a
researcher is changing. This event’s unique aggregation across insights, data
science, marketing science, social science with technology as a common thread
provokes new questions and explores new futures. 
At FOCI, you’ll understand the processes and tools being
used to aggregate disparate strands of data so you can create a richer
experience that drives loyalty and growth. This year, the event not only
focuses on the insights, intelligence and analytics piece of the market
research industry, but also the strategies you need to put those into action in
order to grow your brand and your business.
Additionally, there are two brand new intensives this year,
including The Future of Researchers and The Future of Consumers. The Future of
Researchers focuses on the skills, tools, techniques, and methodologies you
need to be the best at your job and lead the industry in the future. The Future
of Consumers is taking an in depth look at what makes consumers buy, click, and
tap, and how are they engaging with new media in the future so that brands can
have a deeper relationship with them.
This year’s FOCI is also brining you an impressive lineup of
keynote speakers including John Havens, author of Hacking H(app)iness and Ray Kurzweil,
director of engineering at Google.
Check out Ben’s video
invitation here:

Join Ben and the rest
of the FOCI team in LA this May! Lean more about the event here: http://bit.ly/1dUiypI

Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today:
http://bit.ly/1dUiypI

Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what
motivates, persuades and changes behavior. 
Technology is a disruptor, and when
paired with science the possibilities are endless.  

Come explore possibility with us at The Future of Consumer
Intelligence and discover how to translate genuine insight into confident
decision making.
The Future of
Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure
for full conference details: http://bit.ly/1fLunmf
2014 Keynotes
include:
  • The Web Within Us: When Minds & Machines Become One, Ray
    Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann
    Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE
    NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author,
    CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking,
    Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design
    Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy
& Action Planning // The Future Consumer // The Connected Consumer //
Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social
Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer
Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights //
Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today:
 
**Plus, don’t miss your special video invitation from
conference Chairman Ben Smithee to find our why you need to attend The Future
of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive
conference brochure loaded with exclusive content that can’t be found anywhere
else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

www.themarketresearcheventblog.com

Earn a Free Pass to The Future of Consumer Intelligence 2014: Become a Guest Blogger

Earn a complimentary all-access pass to The Future of Consumer Intelligence 2014 by
serving as a Guest Blogger at the event. As a Guest Blogger, you’ll have access
to FOCI’s comprehensive agenda attracting the best in market research and consumer
insights from around the world, right in L.A. in May.
You’ll get a pass to the annual FOCI event plus exclusive
access to a networking community and on-demand webinars, to help you grow and
learn throughout the entire year.
Guest Blogger responsibilities will include submitting at least
one post per week to The
Market Research Event blog
between now and the conference and attending
specifically assigned sessions at the event and blogging live or same day.
By participating as a Guest Blogger leading up to and at the
event, you’ll receive an all-access pass for the 3-day FOCI event, taking place
May 19-21 in Los Angeles, California.
In addition, Guest Bloggers are responsible for their own travel and lodging.
Learn more about the event by visiting our website:  http://bit.ly/1mKSI11
Apply today by sending your name, title, company, short
biography and links to your blog or writing samples, along with a few sentences
about why we should choose you to be our 2014 Guest Blogger to Amanda
Ciccatelli at aciccatelli@iirusa.com. We will review your submission and
contact the chosen Guest Bloggers directly with more details.
All readers of our
blog receive an exclusive 15% discount off the standard registration rate with
code FOCI14BLOG. Register here:  http://bit.ly/1mKSI11

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and technology.
Amanda is the Editor at Large for several of IIR’s blogs including 
Next
Big Design
Customers
1st
, and ProjectWorld
and World Congress for Business Analysts
. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the technology
industry. She can be reached at aciccatelli@iirusa.com. Follow her at
@AmandaCicc.

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Beth Schneider, Director of Corporate Customer
Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of
behavioral data, what she calls the ‘what’ data. This kind of data brings up so
many questions such as ‘who’? And ‘why’? ‘I think that market research can
really step in and answer that,’ she explained. ‘Understanding why something is
happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what
Big Data is available at their company.  In the past, a researcher’s role has been designing
a qualitative or quantitative study for clients. But today, the first thing
researchers should ask themselves is: What is the right data to be able to
answer that question? Additionally, Schneider said you should really understand
how that data is useful. Then, figure out how to pull it in to answer the business
question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of
combining Big Data with market research. In fact, the company combined its
analytics with its market researchers into a community of customer intelligence
with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same
time in the beginning, I think it works beautifully.’

Check out the full
interview below:

This spring, The Future
of Consumer Intelligence 2014 
will explore the emerging role of
decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.    

FOCI Speaker Spotlight: Earl L. Taylor

We recently sat down with Future of Consumer Intelligence 2014 keynote
speaker Earl L. Taylor, Chief Marketing Officer, Marketing Science
Institute. Taylor discussed the humanization of data and how the role of the
researcher has changed and evolved over the last few years.
We are fortunate to have him share this critical insight
with our FOCI community. This year, FOCI
explores the emerging role of decision science and the convergence of knowledge
points – insights, foresights, social science, marketing science and
intelligence with technology as a central driving force and profound connector.
We are barraged by information – and within this sea of data
we must remember to think of the problem we are trying to solve and how we can
we use this convergence of information to better understand people.
 Translating the new “understanding” into future opportunities
means that the role of a researcher is changing. FOCI accelerates disruptive
innovators in the research space and pushes people to take risks, to think
outside of traditional research methods and insights gathering and explore new
and alternative tools and technologies. FOCI will bridge the gap between what
people say they are going to do and what they actually do.
Here is what Taylor had to say:
IIR: A big theme
of this year’s conference is ‘humanization of data.’ Why do you think
understanding PEOPLE (not consumers) presents an opportunity for strategic
action? 
Taylor: With the
rise of social/mobile networking, the role of ‘consumer’ is increasingly
intertwined with the many other roles people play in the course of their
lives.  A holistic understanding of how people today juggle overlapping
identities is essential if marketers want to understand how–and how not–to
engage them on their own terms.
IIR: How is
technology not only changing how we do things, but also how we understand the
world, business, and people?
Taylor: Continuous
and nearly instantaneous access to almost every kind of information has the
potential to enrich our lives, but also to overwhelm and distract us. 
Designing rewarding customer experiences in such a data-rich environment
presents both opportunities and challenges.  Increasingly, the necessary
insights may come from studies of play, art, ritual and other ‘immersive’
experiences.
IIR: How has the
role of ‘the researcher’ changed?
Taylor: Traditional
concerns about research design and hypothesis testing will be supplemented by
(or give way to) observation of social media and other sources of insights
and/or machine learning algorithms applied to large masses of transactional
data.  Deriving actionable insights in real time will require the skills
of both data scientists for inductive ‘data discovery’ and of ethnographers
trained in ‘thick description’ of social actions and structures.
IIR: How has the
increasingly connected consumer affected market research?
Taylor: Historically,
market research often claimed to understand consumers better than they
understood themselves and was needed to guide companies in developing a limited
number of options to appeal to broad demographic segments.  The
availability of individual-level behavioral data and predictive analytics and
the increasing role of social networks in influencing consumer choice up to the
‘zero moment’ of truth may finally make possible true ‘one-to-one’ marketing
where consumers themselves in effect do the market research by sharing data and
preferences allowing customization of offers ‘on the fly.’
Want to hear more
from Earl in person? Join him at Future of Consumer Intelligence
2014 in Los Angeles, CA in May. To learn more about the event and
register, click here: 
http://bit.ly/1nNOnoY

** As a reader of our
blog, you get an exclusive 15% discount on your FOCI 2014 pass. Use code FOCI14BLOG when you register **

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
including 
Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
, and a regular
contributor to 
Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Uncover What’s New in Research & Insights at The Future of Consumer Intelligence

How can you expect to uncover new, deeper, more meaningful
insights while still using the same old research methods and tools? What if
there was a way to see your customers in a new light, as individuals instead of
just consumers?

Stop thinking of the what ifs and possibilities. The Future of Consumer
Intelligence will uncover your new opportunities this May. 

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
The Future of Consumer Intelligence explores how more
meaningful insights are being generated with new tools and technologies with
ideas from sought after gurus like Ray Kurzweil, Director of Engineering, Google,
Nir Eyal, Habit Design Researcher, NirandFar.com, Michelle Dennedy, VP &
Chief Privacy Officer, McAfee and Jer Thorp, Former Data Artist, The New York
Times . They’ll be sharing insights into the humanization of data, privacy in a
world of big data, minds and machines become one, designing habit-forming
technology and much more. Download the brochure: http://bit.ly/1nslbnn

Featured sessions include:

  • Insights to Integration, Procter & Gamble
  • Customer Insights as a Brand Engagement Tool, HSN
  • The Role of Social Across the Consumer Decision Journey, eBay
  • Getting to Deeper Insights: Integrating Grounded Theory into
    Your Research Toolkit, Questcor
  • The Why Behind the Why – Expanding Quantitative
    Capabilities. WE TV

Get a sneak peek into the 2014 event with our exclusive,
interactive FOCI Resources! Download the NEW Interactive Future of Consumer
Intelligence Conference Brochure: http://bit.ly/1nslbnn
Mention code FOCI14LINK & Save 15% off the standard
rate. Register today: http://bit.ly/1ensyGZ
Today’s interconnectedness is grounded in the stringing
together of layered information empowering us to bridge the gap between what
people say they will do and what they actually do. The Future of Consumer
Intelligence delivers the tools and methodologies you need to gain a richer
understanding of your consumer.

We hope to see you in California!

Cheers,
 The FOCI Team
@TMRE
#FOCI14

Key Challenges in Harnessing Unstructured ‘Handle Pull’ Data at Caesar’s Palace

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Joshua Kanter, senior vice president of Revenue
Acceleration & Total Rewards for Caesar’s Entertainment, to discuss the
extent to which insight and data drives decision-making
in an organization.
Insight and customer analytics has been central to the
success of  Caesar’s Entertainment.
Kanter recalled an anecdote from the CEO that says, ‘There are only three ways
to get fired from Caesar’s Entertainment: 1) Steal 2) Harassment 3) Not Having
a Control Group.’
In the Caesars’ DNA is the notion that the employees are always
trying to learn and are always experimenting. According to Kanter, part of that
is about testing with real customers, part of that is about listening, and part
of that is about insights work and the voice of the customer.
‘We, as a company, are among the world’s leading
practitioners of consumer insights and certainly, consumer analytics,’ he
commented.
Caesars has been practitioners of Big Data long before the term was even coined.
In fact, the volume of the data that the company has and collects over its 45
million members is extraordinary. Kanter said, ‘We’ve been pioneers in
developing analytics that tie together all of the various pieces of the
customer journey.’
For instance, he explained, in a slot machine every time you
make a bet there is something  called a
handle pull. There are billions and billions of handle pulls in a day. Well, that
has simply been too large for us to look at it. Now with new technologies, we
are able to start looking at that data at a granular level and there is a lot
of richness there analytically.
These days, everyone is focused on integrating the holistic
view of the customer including internal and external data. Caesars is starting
at a farther point than a lot of its competitors, but Kanter knows that this is
where everything is going.
‘We are taking it very seriously and making strategic
investments to understand and make use of Big Data in a way that none of our
competitors ever have,’ he said.

Check out the full
interview below:


This year, The Future of Consumer Intelligence
2014 explores the emerging role of decision science and the convergence of
knowledge points – insights, foresights, social science, marketing science and
intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May. To register, click here:  http://bit.ly/1glD9Xv

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.