Now you can “Text Fresh” thanks to the Subway’s unveiling of text message ordering in NYC. Hungry cube dwellers need not waste precious time away from the office waiting in line–they need to simply text and enjoy. According to The Consumerist, it sounds convenient once you’ve jumped through the registration hoops, although the clear downside is you’re storing credit card info on a third-party site, which is the sort of thing that always seems to come back up as a bad idea when a company’s database is breached. If you’re comfortable with that risk, however, have at it.
Do you see more companies doing this in the future? What about using social media networks to order food? Let us know your thoughts here or on Twitter.