Tag Archives: Telecommunications

What Samsung Looks for in Research Agencies

Insights Chief Says Innovation and Communication Key for Preferred Vendors

By Marc Dresner, IIR
For consumer researchers at most corporations, cultivating
rich partnerships with research agencies has become absolutely imperative.
Transactional relationships won’t do. We hear over and over
again that companies want a partner who understands their industry and their
unique business needs, and who can function as an extension of the research
Tim Benner

This is certainly true for Tim Benner, Director of Consumer
Insights and Analytics
, and his team at Samsung Telecommunications America.

‘Mobile technology and the market move very quickly. Having preferred vendors
allows us to execute research with the speed we need,’ said Benner.
But with so much change taking place both in the mobile industry and in research, generally, Benner says partners need to keep very current methodologically, because searching out new research capabilities can be burdensome. 
He also needs his agency partners to be proficient influencers. 
This is a point I hear all the time from the client side: Methodological expertise is not enough; be able to tell and sell a research story. 
In this episode of The Research Insighter podcast interview series,
Benner discusses what he looks for in a research agency partner, including:

-          Specialization


Communication savvy

Listen to the podcast…

Editor’s note: Tim Benner will be speaking on the ‘Intersection of Big Data and Little Data’ at The Market Research Event 2014
October 20-22 in Boca Raton, Florida.
For more
information or to register, please visit www.themarketresearchevent.com

Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Free Pass Available to the 2014 Media Insights & Engagement Event

Earn a complimentary all-access pass to 2014 Media Insights & Engagement conference by serving as a Guest Blogger at the event. As a Guest Blogger, you’ll have access to 2014 Media Insights & Engagement Event‘s comprehensive agenda focusing on understanding how people behave and applying that knowledge to drive innovation and influence smarter decisions specifically as it relates to media engagement and establishing strategic insights as innovation partners to the media industry including cable, broadband, satellite, OTT, telecommunications and more.

You’ll get a pass to the Media Insights & Engagement conference in exchange for submitting at least 1 post per week (3- 5 maximum) to this blog before or after the conference and attending specifically assigned sessions at the event and blogging live or same day.

By participating as a Guest Blogger leading up to and at the event, you’ll receive an all-access pass for the entire event, taking place on January 29-31, 2014 in Miami, Fl.  * Guest Bloggers are responsible for their own travel and lodging.

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Media Insights & Engagement Event Guest Blogger to vrusso@iirusa.com. We will review your submission and contact the chosen two Guest Bloggers directly with more details.

“Multi-Screen Living” – It’s not going to be easy

Our creative director here at IIR, recently created this opus to Multi-Screen Living and pointed our attention to Nielsen Research: Mobile consumer report 2013. Here we share both and would love to hear how the impact of a FOUR screens (television, smart phone, computer and tablet) world is changing the way you work.