Insights Chief Says Innovation and Communication Key for Preferred Vendors
rich partnerships with research agencies has become absolutely imperative.
again that companies want a partner who understands their industry and their
unique business needs, and who can function as an extension of the research
This is certainly true for Tim Benner, Director of Consumer
Insights and Analytics, and his team at Samsung Telecommunications America.
allows us to execute research with the speed we need,’ said Benner.
Benner discusses what he looks for in a research agency partner, including:
Listen to the podcast…
Editor’s note: Tim Benner will be speaking on the ‘Intersection of Big Data and Little Data’ at The Market Research Event 2014
October 20-22 in Boca Raton, Florida.
information or to register, please visit www.themarketresearchevent.com
ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.