Tag Archives: teens

Sleep Loss in Teens Linked to Social Media

by Yamilex Batista

In this generation, teenagers are becoming so addicted and
obsessed with social media that it can potentially affect their ability to
focus in school. Instead of getting nine hours of sleep, most teenagers
dedicate their time to use social media during the night.
According to a recent article in Media Post, ‘Sleep
Loss in Teens Linked to Social Media
,’ a survey from the Wales Institute
for social & Economic Research revealed that one-fifth of 900 students,
ages 12 to 15 years old, reported to ‘almost always’ waking up during the
night. Moreover, the study found that teenage females were more likely to use
social media more often than teenage males during the night time. This
emphasizes that teenagers are developing a sleep disorder because of
uncontrollable social media use. As a result of this sleepless pattern,
students tend to feel tired and less motivated during class time, which negatively
affects their academic performance.
The article also links social media to sleep disruption by
referring to the study at the University of Pittsburgh School of Medicine.
However, this survey aimed to target adults ages 19 to 32 within the United
States instead of middle school teenagers. Out of 1,788 adults surveyed in the
study about 30% pointed out to experience sleep disturbance. The study also
pointed out that adults who were constantly using social media tended to feel
three times more tired, compared to adults who use social media at a lower
rate.
However, studies in an article from the Medical Daily, ‘Sleep
and Social Media: New Study Finds Link Between Facebook Use and Lack of Sleep
,’
aim to indicate people tend to check social media late at night as a result of
a previous sleep disturbance. The research demonstrated that sleep disruption does
not arise from social media use during the night. The study revealed that the
use of social media during the night is increasing because students tend to use
it to control their disrupted sleep schedules. Students believe that using
Facebook during the night might help them fall asleep faster. At the same time,
students developed the habit of constantly checking social media pages or
Facebook to stay informed and to relax their mind.
Overall, this research reveals one of the many outcomes and
factors contributing to uncontrollable social
media
use. Young people in the U.S. are devoted to spending most of their
time on social media, instead of focusing in school and the real-world
environment. High use of social media or Facebook can cause sleep disruption,
but at the same time, the lack of sleep can influence to the use of social
media.
About the Author: Yamilex is currently a Marketing Intern at
Knect365 where she assists in social media research & management, blog
writing, and various marketing tasks. She is also a student at the Renaissance
Charter High School for Innovation. She hopes to attend the University
Pennsylvania or Boston College to major in communications with integrated
marketing.

Talking with 2.5 Million Teen/20-sums: DoSomething.org COO Has Tips

Old Crank Hijacks Blog to Carp About “Kids These Days”

By Marc Dresner
As I sat down to write this post I had two depressing thoughts
and I figured I might as well drag you down with me:

1. I am
officially ‘old.’ (And if you’re 26 years of age or over, sorry, but so are you.)

2. I am
out of touch. (And if you spend a lot of time talking about ‘youth culture,’ might
be you’re out of touch, too.)

That first fun fact came courtesy of
DoSomething.org under a section on its website dubbed ‘Old People’ that
unapologetically states: ‘If you’re 26+ we
consider you officially ‘old.’ This is an org for young people.’
Aria Finger
source: Crain’s New York


(Well I didn’t want to join your stupid org anyway! Pbbt’)

The second bit I deduced’but only after chasing some
teenagers off my lawn’from a comment made by DoSomething.org’s COO, Aria
Finger, who suggested that old people who talk about young people in sweeping
generalizations probably don’t understand them as well as they think.
‘You hear people generalizing a
lot. ‘Oh, young people like to share,’ and so on,’ said Finger. ‘We need to
remember that young people are diverse.’

”Young
people’ isn’t some homogenous panacea.’
”Young people’ isn’t some homogenous panacea,’ she added.

She’s right, of course. And we’re
all guilty of it.

Marketers and researchers, in
particular, love to label and wrap blanket statements around entire
generational cohorts.
It’s how we make sense of (and
market to) the world. Show me a statistician who doesn’t dehumanize people for
a living.
Now, no one is saying that
there isn’t any truth (or utility, for that matter) to statements like ‘Young
people like to share,’ etc.
But we probably make or accept them more often than
is advisable for the sake of expedience.

Myth:
Teenagers are usually on the cutting edge of technology
We all know, for example, that Gen Z’ er, Post-Millennials?
Gen Next? ‘What are we calling these kids we’re generalizing about anyway?!?
Gen TBD?
Whatever they are, they’re ‘digital natives,’ right?
The teens are into all the cutting edge technology, right?
Wrong. Finger says that’s a big misconception.
Well, ok, but they sure seem tech-savvy. (Help me with my DVR, please!)
I mean, what about their smartphones? All the kids
have smartphones. We didn’t have smartphones when I went to high school…
And most middle-class teens in the U.S. today still
don’t, Finger noted, which is why SMS text remains such a powerful communication
tool.
And just where does she get her information, you ask?
Why from DoSomething.org’s 2.5 million members ages
25 and under, of course.

 ‘We can send a text to 1.6 million young
people and get up to 70,000 responses in minutes.’
‘We can send a text to 1.6 million young people and
get up to 70,000 responses in a matter of minutes,’ Finger told The Research Insighter.
(For
any out-of-touch oldies, DoSomething is a pretty-big-deal-not-for-profit dedicated
to ‘making the world suck less’ by connecting teens and early 20-somethings to
social causes that matter to them.)
Finger
is also president of TMI, DoSomething’s agency subsidiary specializing in
research and consulting services around youth, technology and social change.
As a
result, Finger knows a thing or two about the kids and how to communicate with
them.
And in this podcast with The Research Insighter
interview series, Finger shares some tips for talking with young people, including:

‘ Why ‘if you build it they will come’ isn’t a great
mobile strategy

‘ How to keep an authentic two-way text dialogue
going with thousands of young people

‘ Why brands shouldn’t necessarily just take the
kids’ word for it when it comes to preferences, and more’
Editor’s
note:
Aria Finger will present ‘Using Mobile and Data Insights to Activate
Youth’ at The Future of Consumer Intelligence Conference taking place May 19th
through the 21st in Universal City, California.


SAVE 15% to attend The Future of Consumer Intelligence when you use code FOCI14BLOG today! 

For
more information or to register, please visit www.futureofconsumerintel.com


Old Crank

ABOUT THE AUTHOR / INTERVIEWER 
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

5 Crucial Steps in Reaching the Teen Customer

I came across an interesting post on Ypulse that highlights Gary Rudman’s 5 tips on what marketers should consider when they are trying to reach teens. Here they are:

  1. Teens are so used to getting everything with a touch of a button, so the message must also be clear and simple. If the message is too hard to understand, then teens will not be able to digest the information and you might lose them altogether.
  2. We live in a technology based world, and so new products must excite and dazzle the youth. You can count the number of teens who do not own an iPod on one hand. Items like jeans, skateboards, and other non-technology based items do not excite teens anymore.
  3. Not only is technology important, but the appearance of the item is important as well. Gary mentions that a sixteen year old boy in a focus group once said, ‘You don’t want a girl to see you using a lame, old, ugly-ass cell phone.”
  4. Customization is a must-have in reaching teens. MySpace, Facebook, Xbox360 all provide a platform for teens to customize features and skins personally tailored to their individual style.
  5. Portability is king for these tech-crazy teens. Teens want to be able to call, text, listen to music, watch videos, take pictures, and surf the web in all in product. This is the exact reason why the iPhone is a hit amongst teens, not to mention it also is extremely fashionable and appealing.

Hope you enjoy this info!