Tag Archives: teen marketing

5 Crucial Steps in Reaching the Teen Customer

I came across an interesting post on Ypulse that highlights Gary Rudman’s 5 tips on what marketers should consider when they are trying to reach teens. Here they are:

  1. Teens are so used to getting everything with a touch of a button, so the message must also be clear and simple. If the message is too hard to understand, then teens will not be able to digest the information and you might lose them altogether.
  2. We live in a technology based world, and so new products must excite and dazzle the youth. You can count the number of teens who do not own an iPod on one hand. Items like jeans, skateboards, and other non-technology based items do not excite teens anymore.
  3. Not only is technology important, but the appearance of the item is important as well. Gary mentions that a sixteen year old boy in a focus group once said, ‘You don’t want a girl to see you using a lame, old, ugly-ass cell phone.”
  4. Customization is a must-have in reaching teens. MySpace, Facebook, Xbox360 all provide a platform for teens to customize features and skins personally tailored to their individual style.
  5. Portability is king for these tech-crazy teens. Teens want to be able to call, text, listen to music, watch videos, take pictures, and surf the web in all in product. This is the exact reason why the iPhone is a hit amongst teens, not to mention it also is extremely fashionable and appealing.

Hope you enjoy this info!

The Teen Shopping Experience

An important factor to business success is how effective your communication is with your customers, and potential customers. The main point from this article on Customers Rock is that teens may very well be using other forms of media rather than the company website to learn about new products. This survey (conducted by Bizreport) tells us that most teens do their purchasing in stores, but where do they find out about all these cool new products. That’s right ladies and gentleman, the World Wide Web. This blogger’s son actually had a tough time viewing the iPod Touch demo on the company site, and that’s when he turned to YouTube instead. Marketers must first find out where teens are doing their research for products. Then they must assess whether the company website has easily accessible demos and videos, or if they should put together a YouTube video about the product in order to reach customers. What about existing customers? Well, a simple email campaign letting the customers know about their new products would make any teen feel special. The way in which we reach teens is constantly changing. The simple truth here is that teens are finding information for products on the net, so we must learn to adapt to these changing times in order to effectively communicate on their level.