Tag Archives: Technology

Insights Interview: Thomas Kralik, VP of Campaign ROI, Revolt TV

In our recent insights interview, we sat down with Thomas
Kralik, VP of Campaign ROI, Revolt  to
discuss how to reach the new age media consumer.
Here’s what Kralik had
to say:
What is the state of
the media research industry in 2017?
Kralik: The
research industry is an exciting place to be in 2017. It is a place where a
researcher must be fluent, not only in measurement, but understanding the
consumers media habits and lifestyles.
What have been the
biggest changes in the industry since you started your career? 
Kralik: It used
to be that a media company could put a program on the air, promote it to a demographic,
and get viewers to watch. Today, the media industry is being led by the
consumer based on their habits and lifestyles. This provides opportunities to a
media company because it can engage consumers via social, digital, linear,
throughout the entire day These tools need to be used to establish an emotional
connection with the consumer.

Have the influx of
social media and mobile made your job easier or harder?
Kralik: It’s
neither harder nor easier, but different. Social, linear and digital work in
tandem, so research has to be involved throughout the process from conception
to execution.
How has the media
consumer changed in the past few years?
Consumers are in charge. New technologies have given them
opportunities to access content anytime, anywhere. Consumers can now design
their ‘packages’ based on their habits and needs.
How can media
companies do a better job reaching the new age consumer?
Media companies need to be completely abreast of new
technologies and how and why they are used. They need to be very deliberate in
how they combine and execute content.
What is the biggest
challenge in the media industry today?
Coming up with an agreed upon methodology for measurement
that is accepted by the industry.
Where do you see
media research moving in 5 years?

Technology and consumers must determine that, but I could
see viewership and measurement moving closer to a digital measurement than

How the Internet of Things is changing the face of retail

By: Ali Newton

This article was originally published on SmallBusiness.co.uk

There hasn’t been an advancement in retail as drastic as the
IoT revolution since the Industrial Revolution. The Internet of Things (IoT) is
the idea that everyday objects can be connected in the same way that computers
are today. And, with consumer adoption of IoT devices on the rise, now is the
perfect time for retailers to get informed and capitalize on the IoT.
Whether it is to improve their overall customer experience,
or to create new revenue streams, the IoT truly is changing the face of retail.
Here are three ways the IoT could be integrated into every aspect of retail ‘
from store displays, to storage equipment, to the shop floor.
1. Smart shelves
Panasonic is currently developing a product called the Powershelf. These shelves
have built-in sensor technology that keeps track of inventory in real-time,
saving businesses thousands of pounds in paid hours that they could reinvest elsewhere.
However, Powershelves also have the potential to be
extremely useful on shop floors, as they can collect data about shoppers based
on the products that they have chosen. In addition, these shelves give
customers real-time prices that are based on demand. The shelf labels are
wireless and can update prices based on the quantities that are left. The
shelves can also detect when the products are about to go out of date, and
alter the price according to this information too.
Jobs like stock counting, market research and stock
replenishment can take human workers hours. Alternatively, they could be
automatically performed by Powershelves talking to each other via the IoT.
2. In-store beacon tech

In-store beacons were set to become very popular for a
while, but they haven’t quite caught on as previously anticipated. Beacons rely
on customers coming within proximity of a shop, at which point they can be sent
a message or an email to encourage them to come into the store ‘ provided that
the shop already has their contact details.
Still, it’s a solid idea in principle. A ’10 per cent
offer when you buy today’ push notification could be sent to the consumers’
mobiles as an incentive to lure them into a shop if they’re nearby.
The issue with beacon technology is that it relies on Bluetooth,
which many consumers don’t have switched on as it is known to drain battery
power. In addition, customers usually need to have the brand’s app downloaded
too. This places several obstacles in the way of the retailer before it can
contact the customer directly.
Despite these obstacles, many brands are using proximity marketing to help drive their retail sales.
3. Smart shopping carts and cashless stores
IoT is a powerful tool for brick and mortar shops to compete
with eCommerce stores that are taking over the retail world. Walmart recently
began to develop shopping carts that can drive themselves to help customers
find their way around its shops. It is also working on a technology that allows
customers to order online and get their shopping delivered by a driverless cart
directly to their car, or Uber, in the car park.
Similarly, Amazon’s Seattle shop has no checkouts. Customers
simply enter the shop, pick up the items they need off the store display, and
leave. Sensors around the shop record the items that customers pick up,
removing the need for them to check out.
Whether or not any of these ideas will become an integral
part of retail’s future remains to be seen. Predicting the future is always
difficult and businesses and individuals are right to be skeptical of anyone
telling them that the future is going to be radically different because of the

However, just because people should be skeptical about the
idea that the IoT may change retail entirely, it doesn’t mean that they should
write the idea off altogether. One IoT development is unlikely to change retail
on its own, but as more of these technologies enter the market and they become
more affordable, a greater impact will begin to be seen throughout retail.

Sleep Loss in Teens Linked to Social Media

by Yamilex Batista

In this generation, teenagers are becoming so addicted and
obsessed with social media that it can potentially affect their ability to
focus in school. Instead of getting nine hours of sleep, most teenagers
dedicate their time to use social media during the night.
According to a recent article in Media Post, ‘Sleep
Loss in Teens Linked to Social Media
,’ a survey from the Wales Institute
for social & Economic Research revealed that one-fifth of 900 students,
ages 12 to 15 years old, reported to ‘almost always’ waking up during the
night. Moreover, the study found that teenage females were more likely to use
social media more often than teenage males during the night time. This
emphasizes that teenagers are developing a sleep disorder because of
uncontrollable social media use. As a result of this sleepless pattern,
students tend to feel tired and less motivated during class time, which negatively
affects their academic performance.
The article also links social media to sleep disruption by
referring to the study at the University of Pittsburgh School of Medicine.
However, this survey aimed to target adults ages 19 to 32 within the United
States instead of middle school teenagers. Out of 1,788 adults surveyed in the
study about 30% pointed out to experience sleep disturbance. The study also
pointed out that adults who were constantly using social media tended to feel
three times more tired, compared to adults who use social media at a lower
However, studies in an article from the Medical Daily, ‘Sleep
and Social Media: New Study Finds Link Between Facebook Use and Lack of Sleep
aim to indicate people tend to check social media late at night as a result of
a previous sleep disturbance. The research demonstrated that sleep disruption does
not arise from social media use during the night. The study revealed that the
use of social media during the night is increasing because students tend to use
it to control their disrupted sleep schedules. Students believe that using
Facebook during the night might help them fall asleep faster. At the same time,
students developed the habit of constantly checking social media pages or
Facebook to stay informed and to relax their mind.
Overall, this research reveals one of the many outcomes and
factors contributing to uncontrollable social
use. Young people in the U.S. are devoted to spending most of their
time on social media, instead of focusing in school and the real-world
environment. High use of social media or Facebook can cause sleep disruption,
but at the same time, the lack of sleep can influence to the use of social
About the Author: Yamilex is currently a Marketing Intern at
Knect365 where she assists in social media research & management, blog
writing, and various marketing tasks. She is also a student at the Renaissance
Charter High School for Innovation. She hopes to attend the University
Pennsylvania or Boston College to major in communications with integrated

4 Tips for Mobile Market Research

By: Sarah Canning,
Product Manager, Global, Lightspeed GMI

Mobile phones provide an ideal method to collect and
understand consumer behavior. Given their ability to capture real time
responses, there are endless opportunities with mobile market research that we
can utilize or further develop. As researchers, to capture authentic and honest
input, we must implement best practices. Marketing researchers need to think
mobile and consumer, first.
From social media apps to text messaging, the average
American spends one hour and 49 minutes in-app on their smartphone daily. What
does this mean for marketing researchers? It means mobile devices play an
increasingly important role in our research. We should consider not only the
frequency consumers are using their mobile device, but who we’re trying to
reach as well. Those difficult 18-24 year-old males you’re looking for to top
off your project? There is a good chance you’ll find them on their phone faster
than on a laptop. Now, put yourself in a respondent’s shoes. If there aren’t
enough surveys for you to take, or the surveys you receive are challenging to
view, will you stay active on the panel? Engaged? If researchers aren’t putting
out enough surveys for the demographics more likely to use a mobile device over
a computer, we could see capacity decrease over time. Because of these points
and many others, we need to put more focus on utilizing mobile devices to reach
our target audiences and create surveys that are enjoyable to take on those
Here are four best
practices to apply:

for Mobile First:
 While both PC and mobile can produce informative
results, mobile provides real-time, in-the-moment data. Eighty-seven percent of
U.S. smartphone users under 34 are never without their phones. What does this
mean for marketing researchers? Build with the smallest mobile device in mind, then adapt for
Length of Interview:
results are impacted by the length of your survey
. The use of mobile
phones, globally, has expedited everything we do in the 21st century; including
the amount of time to complete a survey on smartphones. While aesthetics are a
huge part of delivery, make your surveys short and to the point. Surveys that
are as short as possible, never exceeding 15 minutes, will yield a more
attentive audience.
Build a
Trusting Relationship:
Panelists are people and they now understand the
value of their personal data, their opinions, and their time. Assure your
respondents that their personal information will not be shared.Consent is
; however, this is an obstacle for many marketing research
companies. Capture data that is insightful, not invasive.

Your Research:
 Gamifying research can result in dramatically higher
levels of engagement amongst panelists (3x higher) and should be incorporated
more frequently in survey design. Marketing researchers don’t need an overhaul
of their research solutions; they can simply form the questions in a more
engaging way. There are now many avenues to pursue when marketing to the modern
world and many distractions to overcome. Be
the distraction
 by gamifying your research.

OmniShopper ’16 Gets Emotional with Gut vs. Data

By: Gina Joseph,
Communication Manager, InContext Solutions

OmniShopper 2016 kicked off at the Radisson Blu Chicago
on Monday, and with it came opening keynotes summerizing how much has changed
in the retail space since just last year. Cybrids? Templosion? These are just
some of the phrases that came from opening MC’s and “futurists”
Erica Orange and Jared Weiner, of The Future Hunters. Yet the next speaker,
Jessica Hendrix of Saatchi & Saatchi, was able to meld the importance of
technology with the power of shopper emotions. 
While we often talk about connecting with the customer,
Hendrix shared insights on how too much data can cause people to be overwhelmed
with too many choices. “Data struggles with human emotion,” she said.
Data can cause a “creepy” Big Brother effect that many people are turned
off by. Hendrix said to counteract that feeling, brands and retailers need to
dive into people’s emotional responses in addition to
utilizing data. 
As an example, Hendrix explained how Saatchi & Saatchi
developed a successful campaign with Walmart and a Cover Girl mascara
display. The campaign centered around connecting shoppers with unique celebrity
styles’it never had to mention the benefits and value of each product; the
emotional connection was enough to make the campaign work. 
In another example, Hendrix played a Gillette commercial
showing teen boys searching the internet to learn how to do everyday
things like tie a tie, ask someone out, or shave. Then their dads were brought
in and their sons learned how to do these things directly from their dads. Not
only did it bring out emotions in the people in the video, but it triggered
emotional responses from the OmniShopper audience. Hendrix was able to bring
home the point that technology often loses out to the human
Yet she was quick to point out it’s not an “Or”
situation. Gut feeling AND data should go hand in hand. But emotions are
what impact people’s buying decisions at the end of the day.
InContext’s virtual reality simulations can get at the human
emotion in a way traditional methods can’t’be sure to check out our
session tomorrow
 at 2:30 pm CST on the Continued Evolution of Shopper

Research Teams Must Be Bold, Agile and Embrace Change in the Digital Age

Is your research operations team ready for the new face of consumer insights? Today, it’s key
for research teams to remain relevant in the midst of changing digital age and
be able to create a roadmap to success to stay relevant.
Ryan Shell, founder & CEO, The Home T, knows this
better than anyone. He sat down with us in an exclusive interview to shed some
light on how research teams are changing in the digital age and why it’s
important to be agile.
How are research
operations teams changing in the digital age?

I may be one of the few people in the United States that
didn’t watch Mad Men when it was on TV, but I recently started binge watching
it on Netflix. While watching the first few seasons I couldn’t help but notice
that some of the research techniques that were done “back in the day”
are still present in today’s environment.
Things such as focus groups surely serve their purpose,
especially for making billings higher and giving a client something flashy to
see, but there are so many digital tools at our disposal to drastically
increase the research lifecycle. The faster we obtain research to enable
strategic decisions to be made the faster we have an opportunity to positively
impact revenue and performance.

Research operations teams in the digital age are faster,
leaner and smarter. And I might also add that they are bolder when it comes to
decision making.
Why is it important
to be an agile market researcher today?

Agile market research can at times be hard for traditional
researchers to get on board with. The train moves at a fast pace and it can
change tracks with ease. 
While this may not have been how things occurred during the
Mad Men era, it’s a required pivot based on today’s consumers buying behavior.
They simply don’t wait months for you to make a decision or to get something
Want to hear more from Ryan? Hear his presentation ‘I Didn’t Get Eaten
by the Sharks’ at TMRE in Focus: The New Face of Consumer Insights later this

From the producers of TMRE: The Market Research Event, The New Face of
Consumer Insights explores how companies are redefining their structures,
processes, skillsets and team composition to ensure future relevance in this
fast changing environment. To learn more about the conference and to
register, click here: http://bit.ly/1Uwdpxk

Breaking News – TMRE 2015 Reaches 70% Client-Side Attendance!

For the past 13 years, The
Market Research Event
has been the insights industry’s annual meeting
place, known for it’s ability to connect you with the very best in insights
from around the world.

The TMRE 2015 event has just reached 70% client side participants- the highest
client-side participation of any large-scale market/research insights event. So
what does that mean for you?

It makes the networking, story sharing and connections THAT much more valuable
both onsite and after the event. Making connections matters. Bottom line:
you’re not just meeting people… you’re meeting the RIGHT people to move your
business forward. Learn more here: http://bit.ly/1Yg7o8A

Here are all the companies
who will be in attendance:
AARP Services Inc
AcuPOLL Precision Research Inc
Added Value
Alcoa Inc
American Greetings
Amway Corporation
Analytics Quotient
Angelfish Ltd
Angie’s List
Applied Marketing Science
Bayer Health Care
BBC Worldwide
Bedford Industries/ElastiTag
Behr Process Corp
Bel Brands Usa
Bellomy Research
Beta Research
Black Bamboo
Blue Cross Blue Shield of Michigan
Blueocean Market Intelligence
BMO Financial Group
Boehringer Ingleheim
Borderless Access
Bounce Exchange
Brunswick Group
Buffalo Wild Wings
Burke Inc
C Space
C&C Market Research
C+R Market Research
Campbell Soup Company
Carhartt Inc
Centrac – a Division of Veris Consulting
Chadwick Martin Bailey
Charles Schwab Corp
Cint USA Inc
Clear Seas Research
Client Insight Inc
Comcast Spotlight
Constellation Brands Inc
Consumer & Customer Insight LLC
CraginCube Consulting LLC
Critical Mix
Cross Marketing Group Inc
Cuna Mutual
Custom Intercept Solutions
Daimler Trucks North America
Darden Restaurants
Dawn Food Products
Decision Analyst Inc
Del Taco Inc
Diageo North America Inc
Directions Research Inc
Discovery Research Group
Dr Pepper Snapple Group
DTE Energy
Duke University
Edward Jones
Eli Broad College of Business, MSU
Eli Lilly & Company
EMI Research Group
Environmental Defense Fund
Erickson Living
ETeam Executive Search
Evaluative Criteria Inc
ExecuteNow LLC
Federated Sample LLC
Fidelity Investments
First Insight
First Quality Consumer Products
FocusVision Worldwide
Forbes Consulting
Foremost Insurance
Fresh Intelligence
Fusion Hill
Gap Inc
General Motors
Genworth Financial
Gillian Kenny Associates Ltd
Global Market Research Group
GMO Research
GOJO Industries
Google Inc
Grendene SA
Gulfstream Aerospace Corporation
Hallmark Cards Inc
Hamilton Beach Brands Inc
Hasbro Inc
HBO Latin America
Heart+Mind Strategies LLC
Hewlett Packard Enterprise
HMC Advertising
Honda R & D Americas Inc
Hulu LLC
Hypothesis Group
Hyundai Motor America
Imagitas a Pitney Bowes Company
IMAX Corporation
In Vivo BVA
In4mation Insights
Ingather Research
Ingredion Inc
Insight Evolution LLC
Intouch Holdings PLC
Ionis Education Group
Jester & Genius LLC
JM Smucker
Johnson & Johnson
Johnson & Johnson Vision Care Inc
JP Morgan Chase
K12 Inc
Kellogg Company
Kimberly Clark
Kohler Company
Kraft Foods
L & E Research
Land O Lakes Inc
Lands End
Levi Strauss
Liberty Mutual Insurance Group
Lightspeed GMI
Lincoln Financial Group
Lionbridge Technologies Inc
Lowes Companies Inc
Lundbeck Canada
Luth Research LLC
Lynx Research Consulting
M/A/R/C Research
Mark Travel Corporation
Market Probe International
Marketing Systems Group
Marketry Inc
MarketVision Research
Marriott International
Mars Drinks
Mavens of London
McKee Foods Corporation
Meredith Corporation
Millward Brown
Morpace Inc
Motivequest LLC
Motorola Solutions Inc
MSW/ARS Research
MTD Products Inc
MTV Networks
Mullen Lowe Group
Murphy Research
Mutual of Omaha
National Rural Electric Cooperative
National Sporting Goods Association
Navy Federal Credit Union
NCM Media Networks
Nestle Purina
Netflix Inc
NextON Services
Novo Nordisk Inc
Now What
O’Connell Group
OFD Foods
Opinions, Ltd
Optimization Group
Optimum Solutions Corporation
ORC International
Over the Shoulder
Paradigm Sample
Passenger Inc
Paychex Inc
Pert Group
Pfizer Consumer Healthcare
Phoenix Marketing
Pitney Bowes Imagitas
Poplar Partners
Porsche Cars North America
Precor Inc
PT Kadence International
Publix Super Markets Inc
Pulte Group
Pure Fishing Corporation
Quest Mindshare
Radius Global Market Research
Research & Marketing Strategies
Research House
Research Now
Research Panel Asia
Research Results Inc
Researchscape International
Rich Products Corporation
RJ Reynolds Tobacco Company
Sacoda Serve International
Sands China Limited
Saputo Dairy Foods USA LLC
SC Johnson & Son Inc
Schlesinger Associates
Schmidt Market Research
Scotia Bank
Scripps Networks
Sealed Air Corp
Sentient Decision Science
Sheetz Inc
Society of Actuaries
Socratic Technologies
Southern Company Services
Sparks Grove
Standard Life
Steinway & Sons
Store Financial
Strategic Research Partners
Subaru of America Inc
Summit Holdings
Sun Life Assurance Company of Canada
Sun Products Corporation
Survey Sampling International
Survey Sampling International (SSI)
Survey Technology & Research Center
Survox | CFMC
T Rowe Price
Taco Bell
Takasago International Corp
Takeda Pharmaceuticals USA Inc
Tango Card
Tec Laboratories Inc
Temple University
Teva Pharmaceuticals
Texas Instruments
TGI Fridays
The Center for Strategy Research
The Clorox Company
The Garage Group
The Institute of Internal Auditors
The Mix
The Olinger Group
The Research Boutique
The Wonderful Company
Thoroughbred Research
TiVo Inc
Tobii Pro
TracFone Wireless Inc
Travelers Insurance
Triad Retail Media
Ugam Solutions
Under Armour
Union Panels
Universal Music Group
Universal Orlando
University of Georgia MRII
US Cellular
VF Jeanswear
Virtual Incentives
Vision Insights Group
Vital Findings
Voya Financial
Warner Brothers
Weber Stephen Products Company
Wendy’s International Inc
Western Union
WestRock Company
Wilson Jill Associates Inc
World Kitchen LLC
XTRAC Solutions
Zeldis Research
Don’t get left behind as together, we shape the future of
the insights industry.

Check out the agenda here for more information: http://bit.ly/1Yg7o8A

You get exclusive $100 off when you use code TMRE15BL to
We hope to see you in Orlando this fall!
The TMRE Team

Unilever Reveals New Rules to Identifying Insights

The shopper’s journey to purchase is not linear. The reality
is that people move in and out of moments where they serve as the shopper, the customer
and the consumer. Having multiple channels to support these moments is what
creates a seamless experience. As retailers and FMCGs, we have to depict the
total shopper journey-in the right moment, with the right message, and at the
right place.
As the shopper journey continues to evolve, what are the new
rules for identifying insights? Find out at OmniShopper
, formerly The International Shopper Insights in Action Event.
November 11 – 13, 2015
Paris, France
about the new rules of identifying insights with Unilever:
Changing Shopper Realities: New Rules for Identifying
Vijay Raj, Vice President, CMI, Research Innovation, Media
& Shopper Insights, Unilever:
Today success is connecting with your OmniShopper throughout
the route to market, understanding and measuring shopper behavior, and
providing the right experience. During this keynote, Vijay will address the new
rules to identifying insights. Where do insights come from? What is the role of
insights? What does it mean for how we gather
the full agenda here: http://bit.ly/1UiCKs9
OmniShopper International offers you all-new expertly curated
content, extraordinary keynote speakers, in-depth track sessions,
brand-retailer collaborative think tanks, interactive workshops, and a retail
store tour designed to disrupt your day job. You will be granted unscripted
access to experts who can fast-forward your understanding of total shopper
behaviour and predict the next new path to purchase.
Join us in November to uncover the future of retail and
changing shopper realities.
today with code OMNIPARIS15LI and get $100 off current rates: http://bit.ly/1UiCKs9
The OmniShopper International 2015 Team

Empowering Creators: The Revolution in Making Things

At OmniShopper 2015 in Chicago this morning, Jonathan
Jaglom, CEO of MakerBot talked us about the revolution of making things. MakerBot’s
role is to enable creativity.
Today, MakerBot’s Thingiverse, founded in 2008, has seen
over 12 million downloads per quarter and over one million downloads per week. The
volume of downloads is a real indicator that there is a lot happening out
‘The whole world of 3D printing has really changed because of
that content and because of that demand,’ said Jaglom.
MakerBot is a leader in the desktop space with over 80,000
3D printers in the world and over 900,000 designers at Thingiverse. Its
printers allow people to be more creative and innovative than ever before ‘
they provide the toolset, the software and the accessibility that enhances
‘What Internet did to bits, we believe we did to atoms,’ he
Today with its 3D printers, MakerBot is empowering students,
professionals, and businesses across the globe to make more innovative
products. In fact, MakerBot is proud to help students at Florida Polytechnic
University, who are developing a whole new way to create and build ‘ these students
are building tomorrow’s business and industries, today.  In addition, MakerBot is empowering engineers
as Mishimoto Automotive who are creating world-class automotive cooling
products. And, the company is even allowing product designers at Martha Stewart
to create brand new products, faster and more efficiently.
As a leader in cutting edge technology, MakerBot has a
spirit all about trying new things that have never been done before.
Jaglom ends his talk by saying, ‘Don’t go the way of the
dinosaur. Evolve.’
About the Author:
Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignSTEAM Accelerator , Front End of Innovation and The Market Research Event.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

This Week In Market Research: 6/22/15 – 6/26/15

Social Listening To Connecting With Prospects: 5 Things social listening can do for your firm

The Hat Whisperers: A Boston startup tracks shopper’s habits to help stores make sales

You Need Big Data Now: 5 Professions that can benefit

Facebook Gives 3 Tips For Mobile Marketing: One in three millennials only discover content online

The Future Of Small Business Marketing Will Be Automated: Getting small business out of the stone age

2015 Will Be Transformational Year For Biometrics: Both public and commercial applications

Microsoft Moves Closer to Cross-Platform Domination: Launching office apps for Android phones

Looking Beyond The Known-Knowns: Why only 15% of the Fortune 500 uses big data analytics

Taking Mobile Marketing To The Next Level: From intent to purchase

Analytics App Helps Make Sense Of Marketing Data: Datameer is launching multi-channel analytics app

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.