Tag Archives: tech

Earn a FREE Pass to InsighTech 2015 in San Francisco – Become a Guest Blogger

Earn a complimentary all-access pass to The InsighTech Conference 2015 by serving
as a Guest Blogger at the event. As a Guest Blogger, you’ll have access to the
event’s comprehensive agenda attracting the best in insights from around the
world, right in San Francisco, California in May.
InsightTech
Innovations in Research Methodology &
Technology
May 4-6, 2015
Intercontinental
San Francisco, CA
You’ll get a free pass to InsighTech
plus exclusive access to a networking community and on-demand webinars, to help
you grow and learn throughout the year.
Guest Blogger responsibilities will include submitting one
post per week to The Market
Research Blog
between now and the conference and attending specifically
assigned sessions at the event and blogging live or same day.
By participating as a Guest Blogger leading up to and at the
event, you’ll receive an all-access pass for the entire event, taking place May
4-6, 2015 at the Intercontinental in San Francisco, CA. In addition, Guest
Bloggers are responsible for their own travel and lodging. Learn more about the
event by visiting our website:  http://bit.ly/1d4bTQm
Apply today by sending your name, title, company, short
biography and links to your blog or writing samples, along with a few sentences
about why we should choose you to be our 2015 Guest Blogger to Amanda
Ciccatelli at aciccatelli@iirusa.com. We will review your submission and
contact the chosen Guest Bloggers directly with more details.
We hope to have you join us in San Francisco!
All readers of our
blog receive an exclusive $100 off the current registration rate with code TECH15BL. Register
here: http://bit.ly/1d4bTQm
Cheers,
The InsighTech Team
@TMRE
#InsighTech15

Themarketresearcheventblog.iirusa.com

Exclusive Interview: How Technology is ‘Perfecting’ Market Research

From the collection of data to the curation of insights,
technology is disrupting market research at
every turn. And, it’s new technologies that are driving this significant
change. Traditional research just isn’t enough anymore. Brand new ways of working
including are requiring that look at research through a different lens. They
are enabling us to gather insights in new and exciting ways, but also
inundating us with myriad sources of data about users that needs to be
synthesized.
Fortunately, this year the producers of The Market
Research Event present InsighTech:
Innovations in Research Methodology & Technology
– an event that covers
innovative new ways to deploy mainstream methodologies and presents emerging
technology likely to disrupt the industry even further. We recently sat down
with our InsighTech keynote speaker Keith Ferrazzi, CEO, Ferrazzi Greenlight to
discuss how technology is disrupting market research.

Here’s what Keith had to say:
IIR: How is
technology disrupting and transforming market research?
Ferrazzi: Technology
isn’t disrupting market research, it is perfecting it! What once was
survey-based and qualified by outcomes can now be measured in real time. With
the advent of digital platforms, we are learning how people behave in
an unprecedented manner. This means we now can figure out what images or
content actually is working because of click-through and time spent on site, as
well as which function of a company’s intranet is providing the most value-based
on engagement rates. With this data we can easily tweak one variable at a time
and see what the results are. 
We are only just beginning to see
the possibility of technology and understanding how people interact
with the market, but with the inclusion of big data and digital behavior
mining, be prepared to see not only marketing but products more finely tuned to
our needs and desires.
IIR: How is
Ferrazzi Greenlight specifically disrupting market research?
Ferrazzi: One
thing we do is we use technology to identify top performers in companies so
that we can extract valuable information from them as a way to accrue
and curate best practices to train to the larger employee base. We’re
crowd-sourcing training to allow each organization we work with devise their
own best practices and train to them instead of walking in saying, “Here’s
what’s going to work for
you.” We may use technology to identity them,
but old-fashioned interviews are still the best way
to get at how your employees behaviors influence their day-to-day
activities. Sometimes you need both old school and new school techniques to be
successful.
IIR: How do you
sort through the current technology trends to uncover what will eventually
change how you do business?
Ferrazzi: I’m
lucky in that I have an in-house team developing technologies to help
in the corporate space, so I rely on them and their expertise to keep me
informed on new products and opportunities. I will never be able
to know everything about every line of corporate acceleration/market
research, but if I empower the right people and make it a priority that they
come to me with anything they uncover in their daily lives, I can be exposed to
enough to determine good trends and where I should research further for
opportunities.
IIR: In the
digital age, what is the new consumer angle at Ferrazzi Greenlight?
Ferrazzi: Same as
it’s always been, improved experience. What this means now, though, is
that we have an ability to hear the consumer through the entire buying cycle.
From social media chatter and sentiment analysis to analytics on their website
experience, we are able to see how the consumer interacts with a given
product/brand. 
IIR: How do you
harness the power of social, attitudinal, and behavioral data for deeper
consumer insights?
Ferrazzi: This
data is gold to any new CEO, sales lead, etc. At the end of the day, you need
this data to take your product from being guess work to targeted services
tailored to the needs of your consumers. But data will only take you so
far. This will always be iterative and a learning process. Just because
you see a demand for something doesn’t mean you will immediately discover the
execution that is desired. You need to find and trust your creativity to
express the solution to the data.
IIR: How is
gamification affecting market research?
Ferrazzi: Gamification
is a hot topic right now. The goal of gamification is to increase engagement
with a given product, app, or service. What that really is are incentives.
There are some very fascinating discoveries being made about the
value and implementation of incentives. You need to choose a rewards
model that works best for your given situation and it needs to be
unique. So if gamification, leaderboards, badges, etc. work to help your sales
team succeed, excellent! But perhaps the reward needs to be more emotional
in nature, the more they sell, the more gets donated to the charity of their
choice. Both of these “games” could help drive your business
outcomes, but it’s up to you to determine which works best.
IIR: How is
wearable technology affecting market research?
Ferrazzi: Wearable
technology is going to be a huge new market research opportunity, but I have
found that the vast majority of the data that these toys (Nike fuelbands,
 Jawbone Up, the FitBit) are only gathering very basic information limited
to the accelerometers weakness of only tracking certain kinds of activity.
You only get a small amount of data. In time though, that
data married to other data from other smart devices in your life will allow
market research to become unimaginably personalized. Just as a Nest home system
learns your patterns and behaviors to know when to
turn up or down the heat or turn on or off lights to suite your
needs, so too will marketers learn patterns in their audience and better
understand what drives or motivates it.
IIR: Where do you
see market research technology going in five years?
Ferrazzi: Five
years is a huge window to discuss. What I think is the biggest debate that will
shape the next five years is the nature of what data we deem should be
available to marketers from our interactions with technology. Some argue that
all of this should be protected and private. Other argue that if you
are using their platform, say a free Instagram account, you trade your personal
data for use of a fun photo sharing experience with friends. Depending upon
how public sentiment swings, what we learn from people and technology is
entirely too big and varied to conceive.
IIR: What is the
best innovation in market research that you have seen?
Ferrazzi: It
isn’t a single program, or application, but rather a creative mind that can
look at the data coming from a variety of sources and find the through line.
Data by itself is wonderful, but the amount of data we are beginning to receive
is overwhelming. It takes a clever human (not technology) to
sort through the sea of data to discover the truth behind it. We are not
beyond the point where human ingenuity and understanding should be
undervalued. Artificial intelligence will always need human intelligence
to guide it. So if you want the best market research, find yourself a
curious mind and give that person the tools to go explore. 
IIR: How does the
Internet of Things drive more meaningful consumer connections?
Ferrazzi: It’s
still a relatively new concept, but with all the “smart” options of everything
from TVs to refrigerators to even vacuum cleaners being introduced on a regular
basis, we’re no longer being dictated to by manufacturers. There’s a more fluid
relationship between consumer and producer.  This level of interaction
creates an almost dialogue and helps fine tune products to a changing base.
Want to hear more
from Ferrazzi? Don’t miss his keynote
presentation
entitled, ‘Research Drives the Intersection of Human
Relationships and Software in Groundbreaking New Platforms’ taking place on
Tuesday, May 5th at 9:30 am in San Francisco, CA.

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business
Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

InsightTech’s Full Brochure Released

Updated Program Details Now Available!  Download
the Brochure: http://bit.ly/1zSM6Bi
Market researchers are in a transitional point in their
careers. They are being challenged with new and advanced technologies, as well
as, major business process changes including, lean product development, remote
collaboration and accelerated cycles.

Traditional Research is not enough. How do you evolve as a researcher? What
technologies and methodologies do you need to stay updated on?  What will
market research look like in the near future? 
Plus, $400 Early
Registration Savings extended to today, Tuesday 2/10:
http://bit.ly/1vC1ELt
At InsighTech 2015 Noted Futurist and Market Research
Executive, Robert Moran will take you on a tour of the industry’s
past and alternative futures.  Discover which social, economic and
technological factors are shaping the futures of market research and what that
will mean to you and your career.  
Joining Robert on
stage: 
??        
Why Surveys are Necessary but Not Sufficient:
Blending Old and New Methods for Understanding Digital Consumers
Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide
??        
Evolving Organizational Intelligence Structure:
Where does Market Research Fit?
Dr. William MacElroy, Chairman, Socratic Technologies, Inc.
??        
Innovations in Survey Research
Samrat Saran, Sr. Manager, Consumer Insights, PepsiCo
??        
Combining Data from Mobile Behavior, Survey
Responses, and Online Discussions To Uncover Why Some Apps Keep Users Engaged
More Than Others
Nicole Dvorak, Data Scientist, Forrester Research
Download our just
released conference brochure:
http://bit.ly/1zSM6Bi

We know the old techniques aren’t working… Do you have the insight and tools
needed to deal with this new future? Join us at InsighTech.

Register by today, Tuesday, 2/10 and
save $400:
http://bit.ly/1vC1ELt

Cheers,
The InsighTech Team
@TMRE
#InsighTech15
Themarketresearcheventblog.iirusa.com

Redefining the Path from Data Collection to Insight Curation at InsighTech

With unprecedented speed, technology is dramatically
disrupting the way we gather data, connect the dots and tell our insights
stories. The producers of The Market Research Event (TMRE) are excited to
invite you to the all-new InsighTech event. Redefining the path from data
collection to insight curation, InsighTech presents groundbreaking innovations
in the deployment of traditional and new research methodologies. Hear best in
class case studies from your peers, participate in experiential field trips AND
discover emerging technology likely to disrupt the industry even further. This
dual approach ensures you will be able to apply what you learn immediately AND
prepare for the future.
Learn more about this exciting event here: http://bit.ly/1GvhBrq
Featured speakers
include:
The Future of Technology & What it Means for Your
Business: Chris Anderson, Former Editor-in-chief, WIRED, Author, The Long Tail
& Co-founder and CEO, 3D Robotics
The Futures of Market Research: Robert Moran, Partner &
Global Head, Brunswick Insight
Scaling Research for Breakthrough Innovation – The Platform
Approach: Daniela Busse, Director, Global Innovation Network, Citi
Ventures
Download the brochure
for a full list of speakers:
http://bit.ly/1GvhBrq
Plus industry experts from Twitter, LinkedIn, Jawbone &
more will discuss how the research process is and will be effected by:
??        
Neuromarketing
??        
3D Printing
??        
Virtual Shopping
??        
Artificial Intelligence
??        
Internet of Things
??        
Social Gaming
??        
Crowdsourcing
??        
Big Data
??        
Wearables
??        
Data Delivery & Visualization
??        
Mobile Research
??        
Text Analytics
??        
Social Analytics
??        
Geo-location
??        
And more!
InsighTech will cover everything from mobile research to
drones. Do not miss out on this unique experience that is focused on innovation
in research methodology & technology!
Mention code TECH15LII & Save $100 off the
standard rate. Register today:
http://bit.ly/1GvhBrq

Cheers,
The InsighTech Team
@TMRE
#InsighTech15

Themarketresearcheventblog.iirusa.com

Spotify Looks Inside Data & Music Intelligence for Insights

New Spotify blog is the music streaming service’s solution to personalized discovery

Attention music lovers and market researchers alike: Spotify has created a The Spotify Insights Blog that will use consumer data to highlight how the world is listening to music.  The music blog will feature articles about music and how people experience it – pulling from the company’s own listening data and music intelligence from The Echo Nest, the technology company Spotify bought in March that powers Web radio, recommendations, and playlists.
According to Eliot van Buskirk, Spotify’s ‘Data Storyteller’ who runs the new blog, there will be several articles published each week about the way music has changed over time.  “It will create new ways for people to listen,” Buskirk told CNET in a recent interview. “It can be daunting when there is so much music out there.”
Working with the company’s analysts on these musically-driven scientific experiments, Van Buskirk said his intent is to keep telling these stories, releasing these fascinating maps, info-graphics, articles, more lengthy than a regular company blog. It’s a way to get these stories to anyone who’s curious, including music fans, fans of data trivia, and journalists. 
‘Most companies don’t open their inner data stores to the outside,’ he explained. ‘We want to turn it into these clear-cut nuggets of, hopefully, entertainment that’s definitely scientifically driven.’
With streaming music services like Spotify growing more popular every day, their catalogs of millions of songs have solved one problem for consumers: access to nearly all the music in the world without breaking the bank. But, have also created another problem: with all that music at customers’ fingertips, how do they find the songs they like but don’t yet know? Spotify is solving this personalization conflict, along with video compatriots like Netflix and YouTube.
“A lot of the time we don’t know what we’re going to find until we start looking,” said Buskirk. “The idea is to be rigorous with the data and expose our methodology, being as scientific as we can and telling as many reality-based stories as we can.”

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.