Tag Archives: TCEL2012

Speaker Spotlight: Chuck Feltz, Author, Never by Chance

In the weeks leading up to the 2012 Total Customer Experience Leaders Summit we’re going to be featuring some of the speakers.

One of our keynotes, “Never By Chance: How Leaders Align Intentional Customer Experience to Accelerate Strategy” with Chuck Feltz, CEO, Managing Partner, FELT Z & ASSOCIATES, LLC and Author, Never by Chance: Aligning People and Strategy Through Intentional Leadership will focus on what is clearly a recurring subject here on the blog: how leaders can develop an internal culture that encourages great customer experiences.

Far too many organizations leave too much to chance by failing to intentionally align people and strategy from the top down. This session will show you how to increase your organization’s relevance by creating an intentional customer experience that aligns your organization from the top down and leaves nothing to chance.

For a great sneak peek of this session, check out this interview with  Chuck Feltz on the Peter McClellan Radio Show discussing strategy.

One key takeaway  “The thing is to make sure employees understand what the endgame is.” How are you aligning your culture to your vision statement? One place to start: by joining us at The Total Customer Experience Leaders Summit this June in Boston.

Register as a reader of our blog with code TCEL12BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

Hear from BMO Financial, Dunkin’ Donuts, Prophet & More at Total Customer Experience Leaders Summit

There are certain people who, when they speak, people listen. The Total Customer Experience Leaders Summit brings you these voices – to share their customer experiences insights with you. Get the rare opportunity to hear from cross-industry leaders under one roof, at one time.

‘ Kelly Harper, Director, Brand & Customer Experience, BMO Financial Group shares how delivering great customer experiences begins with embedding customer experiences within your organization and fostering a customer-focused culture.

‘ Chuck Felts, CEO, Managing Partner, Feltz & Associates explores how you can increase your company’s relevance by creating an intentional customer experiences that aligns your organization from the top down.

‘ Peter Dixon, Senior Partner, Creative Director, Prophet defines the need to create and manage a clear customer experience in your organization.

‘ Scott Hudler, Vice President – Global Consumer Engagement, Dunkin’ Donuts discusses how the 60+ year-old brand has transformed the way it meets the needs of today’s consumer by remaining true to its brand promise.

‘ Plus 5 additional keynotes from: Burke Inc., Experience Engineering & Maritz Research, Porter Airlines, Starwood Hotels & GfK Custom Research and USAA.

Download the conference brochure for the full agenda and session descriptions.

Your colleagues and competitors have already signed up – will you?

See who’s already registered to attend:
1to1 Magazine, AAA, AAA Arizona, AARP, American Family Insurance, Boston Symphony Orchestra, Brandtrust, Bridgewater Bank, Chadwick Martin Bailey, Citizens Bank, Crystal Flash Energy, CUNA Mutual Group, CVS Caremark, Desjardins General Insurance, eBay, Expedia, Forrester Research, Hunter Douglas, Indiana University, Inflexxion, Janet LeBlanc & Associates, JoAnna Brandi & Co, KS&R, Leadership Learning Systems, Lenze Americans Corp. , Liberty Mutual Insurance, Loyalty Research Center, Medical Packaging Inc. , Morpace Inc. , Nationwide Insurance, OptumHealth, OtterBox, REI , Rockwell Automation, SAS Institute, The Chamberlain Group, The Hartford, Time Warner Cable, TNS, Travelers Insurance, TXU Energy, Verint, Vistaprint, Wright Express Corp., Yandex

Register as a reader of our blog with code TCEL12BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

We look forward to seeing you this June in Boston!

The Total Customer Experience Leaders Event Team

Follow us on Twitter: http://twitter.com/TotalCustomer
Become a fan on Facebook: https://www.facebook.com/TotalCustomer

Idea Gathering: Customer Experience News: “Holistic”

The Total Customer Experience Leaders Summit provides both B2B and B2C case studies and translating these innovations and insights is a huge part of the value of the conference. Our unique idea gathering wrap-ups between sessions facilitate this translation and were one of our most highly rated features last year.

Here on the blog we’re doing a regular series of idea gathering wrap ups, pulling together some of our favorite stories on customer experience, customer experience design, and overall customer-centricity.

One of the biggest terms that we keep seeing as we perform research for the event in June is “holistic.” Organizations are increasingly interested in customer experience, but without a holistic solution that covers all aspects of customer experience, it will be difficult to increase long-term customer loyalty.

This recent post on “The Customer Experience Disconnect” highlights some of this data:

The Temkin Group found an “abundance of CX ambition and activity,” with most companies employing a customer experience executive (six out of 10 companies), launching significant customer experience activities, and having a staff of six to eight full-time employees focused on customer experience and 28 percent employ more than 20 people in this area. However, the survey found that despite having these customer experience components in place, only 7 percent are “very strong” at customer experience today and 35 percent of companies are in the lowest stage of customer experience maturity. And 59 percent of the respondents state that their company’s goal is to become the industry leader in customer experience within three years.

This week, let’s look at some expert views on building a holistic customer experience program:

In this Fast Company 30 second MBA video, Motorola Solutions CTO Paul Steinberg explains how to solve problems before users know they have them. As he says “it’s not about delivering quick fixes. It’s really about delivering a holistic solution to a problem.”

1to1media also wrote on “Taking a Holistic Approach to Building Customer Loyalty” this week, saying [customer experience] “initiatives tend to be owned by different departments, often siloed and disconnected from one another.

To realize the full potential of their loyalty endeavors, companies should link them to create one holistic program.” One tip that they recommend: Using data to centralize loyalty efforts.

In this post on “Why Brands Need to Go Post-Mobile” Jonathan Gardner, Director of Communications, Vibrant recommends “thinking broadly about consumer perceptions of your product, and communicating about them in a holistic way.” The impact of new technology can’t be ignored, and it may even be a way to make messaging more holistic. As this piece says, “technology forces businesses to deal with the experiences of their customers.”

Forbes also recommends that product marketers “make testing a key phase in their product life cycle.” This could apply to anyone interested in the holistic experience: do a small roll-out, test and learn and listen. And ideally, be nimble enough to change.

Of course, as we covered before: creating a customer centric culture from the inside out is also part of the transformation. What would you recommend to those looking to unify their customer experience management for a more holistic view?

Share with us at Total Customer Experience Leader’s summit this June in Boston, or Follow us on Twitter or become a fan on Facebook to share with the TCEL family.

Creating Your Own Customer Experience Measurement Program

Customer experience design is one of the most powerful accelerants of business strategy a leader has. It provides one of the most compelling answers to the question: do we matter to our customers? And yet, far too many organizations leave too much on the table by failing to intentionally align people and strategy from the top down to ensure this happens.

At the Total Customer Experience Leaders Summit you will learn how to increase your organization’s relevance by creating an intentional customer experience that aligns your organization from the top down.


Featured Session: Summiting the Customer Experience Measurement – Anne-Marie Davidson, Senior Marketing Research Analyst, REI
Like many retailers, REI faces the challenge of becoming a more customer-centric organization, one that connects all aspects of the customer’s experience. For the last two years, REI has been developing a comprehensive customer measurement program, building from a blueprint, and including management interviews, qualitative and quantitative research, action planning, linkage and goal-setting. This presentation will describe that journey and provide attendees with a process for developing their own customer experience measurement program.


Download the brochure to see the full program.

Joining Anne-Marie at the event is an impressive line-up of customer experience professionals sharing their own real-life stories.
Hear from:
AAA NCNU, AARP, American Family Insurance, BMO Financial Group, Boston Symphony Orchestra, Burke, Inc., Citizens Financial Group, Dunkin’ Donuts, Experience Engineering, Feltz & Associates, LLC, Forrester, GfK Custom Research, GfK Customer Research, Hunter Douglas, Indiana University, Janet LeBlanc & Associates, JoAnna Brandi & Company, Inc., Maritz Research, Porter Airlines, Prophet, Rockwell Automation, Starwood Hotels & Resorts Worldwide, The Hartford, Time Warner Cable and USAA.

Register as a reader of our blog with code TCEL12BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

We look forward to seeing you this June in Boston!
The Total Customer Experience Leaders Event Team

Follow us on Twitter: http://twitter.com/TotalCustomer
Become a fan on Facebook: https://www.facebook.com/TotalCustomer

Podcast: Janet LeBlanc on Creating a Customer-Centric Culture

Janet LeBlanc, President, JANET LEBLANC + ASSOCIATES will be speaking on Creating a Customer-Centric Culture at our upcoming Total Customer Experience Leader’s Summit.

I caught up with her last week to record a quick podcast where we discussed the growing priority of creating a customer centric culture and some steps an organization can take to identify and change their culture.

 On trying to create a customer-centric culture Janet says “it’s one of the most challenging transformational change initiatives for any senior executive to undertake.” However, there are some concrete steps you can take to get there. The first being, define what culture your organization currently operates within.

For more on the process and the types of culture you may currently be operating under, listen to the podcast here. 

If you’d like to hear more from Janet LeBlanc, join us at the Total Customer Experience Leader’s Summit this June in Boston. As a reader of our blog we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Visit the webpage to register today. 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Engage Employees & Embed Customer Experience in Your Business

Delivering great customer experiences begins with embedding customer experience within your organization and fostering a customer focused culture. Hear more on establishing a customer experience culture in your organization when Kelly Harper, Director, Brand & Customer Experience at BMO Financial Group delivers her keynote presentation:

How to Embed a Culture of Customer Experience in Your Organization

This case study presentation provides an overview of the BMO Customer Experience Journey; how BMO defines customer experience; and shares how BMO organizes itself around Customer-Experience, highlights key programs developed to engage employees and embed customer experience in day-to-day business activities and processes.

No matter where the accountability of “customer value” lives in your organization, customer centricity is a real leadership issue and one that takes priority especially today. The Total Customer Experience Leaders Summit tackles this issue head on. Our customer experience leaders will redefine customer centricity and explain what this means for you, your brand and your business.

Joining Kelly at the event is an impressive line-up of customer experience professionals sharing their own real-life stories.
Hear from: 
AAA NCNU, AARP, American Family Insurance, Boston Symphony Orchestra, Burke, Inc., Citizens Financial Group, Dunkin’ Donuts, Experience Engineering, Feltz & Associates, LLC, Forrester, GfK Custom Research, GfK Customer Research, Hunter Douglas, Inc., Indiana University, Janet LeBlanc & Associates, JoAnna Brandi & Company, Inc., Maritz Research, Porter Airlines, Prophet, REI, Rockwell Automation, Starwood Hotels & Resorts Worldwide, The Hartford, Time Warner Cable and USAA.

Download the brochure to see the full program.

As a reader of our blog, we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Visit the webpage to register today.

We look forward to seeing you this June in Boston!
The Total Customer Experience Leaders Event Team

Follow us on Twitter: http://twitter.com/TotalCustomer
Become a fan on Facebook: http://on.fb.me/Aw2yW4