core needs/expectations. Fail to meet every one and you risk losing him/her.
multicultural marketing manager and consumer futurist at Target Corp.
but then something better might come along that appeals to one of those four core
needs and they could quickly move on,’ he added.
observations that researchers should consider, notably around mobile…
companies accountable to ensure that whatever we’re putting out’especially in
quantitative research’is actually mobile-friendly and that it looks good and
works well on a mobile phone,’ he remarked.
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ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.