Tag Archives: Target Canada

Exclusive Interview: Using Consumer Insights to Make Smarter Business Decisions

In our next episode of the Inside Insights Podcast series brought to you by Consumer Insights Canada, I am fortunate to sit down with Consumer Insights Canada keynote speaker Kelly Harper, who is the Director Customer Experience Learning at BMO INSTITUTE FOR LEARNING, to discuss how the power of consumer insights help to make smarter decisions in business.
Harper goes into how important customer experience is when it comes using customer insights to make the best business decisions possible. You need to think about what type of experiences your organization is giving your customers.  Your consumer insights allows you to understand what is broken in your current experience you are delivering and what is really important to the customer ‘ what are those elements that you have to get right each and every single day. Consumer insights will help you identify and keep track of what is most important to the customer.    
Consumer Insights Canada is a conference that showcases the local Canadian culture in its storytelling. With new entrants like Target Canada, rapid changes in technology and increasingly discerning customers, the Canadian retail industry is in a constant state of change, challenging players to adapt strategies and tactics to remain relevant.  This conference was created for our insights community that focuses on the power of insights in motivating smarter decision making and shines a particular lens on the local flavor of shopper insights in Canada.
Check out the full interview here: 

If you’d like to hear more from Kelly, don’t miss her keynote session, ‘How to Embed a Culture of Customer Experience in your Organization’ at Consumer Insights Canada on Tuesday, September 30th at 10:15 am. The event is taking place this September 29-October 1, 2014 in Toronto, Canada. For more information about the event and to register, please visit our website: http://bit.ly/1khTaTJ

Inside Insights: Brian Byrne

In the first episode of the Inside Insights Podcast series
brought to you by The North American Consumer Insights
Event
, I sat down with North American Consumer Insights Event
speaker Brian Byrne, President of Aviador and Associates, to discuss competitive
War Gaming and the current Apple-Samsung War.
The North American Consumer Insights Event is a conference
that showcases the local Canadian culture in its storytelling. With new
entrants like Target Canada, rapid changes in technology and increasingly
discerning customers, the Canadian retail industry is in a constant state of
change, challenging players to adapt strategies and tactics to remain relevant.
 This conference was created for our
insights community that focuses on the power of insights in motivating smarter
decision making and shines a particular lens on the local flavor of shopper
insights in Canada.

Listen to the full interview here: http://bit.ly/1hEIqgS

If you’d like to hear more from Brian, don’t miss his double
session, ‘Classic Patterns of Competitive War Gaming’ at The North American
Consumer Insights Event on Monday, Sept 29th from 1:30-3:00 pm. The
event is taking place this September 29-October 1, 2014 in Toronto, Canada.


For more information about the event and to
register, click here: http://bit.ly/1kMxqhi

Introducing The North American Consumer Insights Event

The team behind the World’s Best Insights Event – The Market
Research Event, and Shopper Insights in Action have done it again. Bringing the
caliber of actionable content, inspiration and peer-to-peer networking you have
come to expect to Canada.

The Canadian retail industry is in a constant state of change.  With new
entrants like Target Canada, rapid changes in technology and increasingly
discerning customers, you are being challenged to remain relevant.

Introducing The North American Consumer Insights Event, September 29-October 1,
2014 in Toronto.  A 3 day experience focused on the power of insights in
motivating smarter decision making.  In honor of its host country, the
2014 event will shine a particular lens on the local flavor of shopper insights
in Canada. Download the brochure for full details: http://bit.ly/1wm3Xz8

Keynotes include:


  • Falling in Love and Having a Relationship are Two Different
    Things, John Rocco, Director of Marketing, Brand & Category, Target Canada
  • How to Embed a Culture of Customer Experience in your
    Organization, Kelly Harper, Director Customer Experience Learning, BMO Institute for Learning
  • The Art of Engagement: The Importance of Connecting with
    Customers in a Multi-Channel World, James Ryan, VP, Living Merchandising Division, Canadian Tire
  • Walk Your Talk, (Authenticity is Key), riCardo Crespo, Chief Creative Officer, Th13teen
  • How Current Trends are Shaping The 10 Growth Areas of
    Tomorrow, Jared Weiner, Futurist and vice President, Weiner, Edrich Brown
  • Why Business is Personal: An Entrepreneur’s Journey to
    Creating Systematic Societal Change through Insights to Drive Innovation, Ken Sim, Co-Founder, Nurse Next Door
  • The Future of Big Data & Small Data,Tim Benner, Director, Consumer Insights & Analytics, Samsung
    Telecommunications America

And more!
Download the brochure
for the full agenda and session details: http://bit.ly/1wm3Xz8

Plus, as part of your conference registration, you’ll receive BONUS ACCESS
to FEI: Toronto,
brought to you by the producers of the World Leader in Advancing Innovation.

All the best,

The North American Consumer Insights Event Team

#NACI14