Tag Archives: Sysomos

Selecting An SM Monitoring Tool

Many of us in the research field are interested in the insights that our customers are sharing on Social Media properties every day. Listening platforms are a great way to sift through the volumes of information to gain the nuggets of useful data. The question is how to select a platform and how to use it. The Social Media and Community 2.0 Strategies blog has been featuring the considerations for selecting Social Media and Community technologies. The current insights are focused on how to select a listening platform. Nygel gives us several things to consider in his post. The three previous posts about broader community software also offer great advice on the creation of a strategy before you buy software.

-Stacy

Selecting An SM Monitoring Tool” by Nygel Weishar, Sysmos Inc.

With millions upon millions of unique conversations taking place in the social media realm daily, the question is not if social media is useful, but rather: how do we make it useful to us? There are 100′s of billions of conversations that have already taken place, not to mention about to happen, and this highlights the need for a place to aggregate the data. This is where Sysomos and other social media monitoring tools come into place. But which one do you choose?

As most effective research projects start, the individual should first decide what they need to find out/prove and ways this data could be presented. Is there a current Social Media goal? Or is the need to understand a specific Market or Topic? This will define the things that are important to the project and will ultimately outline the main things to look for in a tool. What sources are being crawled? Are the appropriate results even available? Is the tool flexible enough to satisfy my requirements? On top of data being presented, it is also equally important to qualify who will be using the tool and the learning curve necessary to be effective using it. (Just because the tool can do it, doesn’t mean it is easy to do.) Being able to quickly/easily find the necessary information not to mention present it to the appropriate audience so that it makes sense are both crucial things to consider.

Some other things to keep in mind would be budget, scope, and integration. What is the pricing structure? Is there a flat fee? Am I penalized by the amount of data/users I have in the system? All of these things will be crucial in defining if a solution will even be affordable. That being said, many tools provide varying ranges in coverage as well. It’s important to know that the scope of your project is feasible with the tool of choice. What geographic regions need to be covered? How many languages are included in the tool? Finally, integration is an area we are getting more requests for lately and this entails features like: CRM’s, Fanpages, Twitter Accounts, etc. By integrating directly to a tool, marketers can streamline engagement processes and provide even deeper insights regarding the topic of interest.

Social media as most know is a continually growing and evolving organism. Be sure to have a solid grasp on what you hope to gain from social media and ask the ultimate question: Is this something you can use effectively?

Twitter Becomes More Popular in Brazil, Indonesia, and Germany

Recent stats have shown that twitter growth has slowed down in the US, but this post on ReadWriteWeb highlights how the micro-blogging service has attracted new users across the globe. Recent data from Sysomos shows us that the US accounts for 50% of all twitter uses followed by Brazil, UK, Canada, and Germany..in that order.

Interestingly enough San Francisco, Twitter’s hometown, comes as the 10th most active group users. Twitter’s most active users are located in New York City, London, and Los Angeles.

Check out the full data here.

Panel Discussion: Don’t Just Survive, Thrive. Tips and Techniques for Sustaining Your Community

Moderator: Bill Johnston, Chief Community Officer, Forum One Networks
Peggy Duvette, Executive Director, Wiser Earth
Nick Koudas, CEO & CoFounder, Sysomos
Beth Murphy, Head of Marketing & Communications, Digg

Now we’re beginning our panel discussion to look at specific points and difficulties, each have come up with their specific ‘lessons learned’ these past 9 months during the recession so far:

From Bill, some initial points based on recent survey Forum One Networks recently captured, with the following responses:

  1. Community “more” valuable during recession – 60% of respondents
  2. Relationships matter – respondents said that support from peers and relationships with other CMs and SMEs

Now from Peggy, her lessons include:

  1. The purpose of what you do is more importan than the tool you choose
  2. Barriers of entry are very low in online media: Experiment, Measure, Adjust

Beth’s lessons include:

  1. Transparency & Responsiveness as guiding principles
  2. Community extends beyond the website
  3. Brand voice & personality should infuse everything

Finally, here are Nick’s lessons:

  1. Use Technology to Discover Your Community
  2. Use it to Understand Your Community, Who They Are and What They Are Saying
  3. Use it to Engage Your Community

First question, hardest decision to make in relation to your community in the past 9 months?

Peggy: A user who became heavily involved and active regularly and became disruptive to the overall community. Using guidelines they have in place, they publicly acknowledged the user and the issue created by their activity, but at the same time, they had no choice but to remove them from the community.

Beth: Recently launched the Digg Bar, and while there was overall initial positive responses, there were significant concerns expressed by publishers and users that resulted in significant changes to the initial functionality available in Digg Bar to satisfy those legitimate concerns. It was difficult to have to roll back capabilities they felt strongly about having in the Digg Bar, but the result was more positive to respond and react to the feedback.

Question: Who or what inspires to you improve and expand your community?

Peggy: To see that the community takes it upon itself to help the community survive since they are non-profit. One example, they took it upon themselves to generate a campaign to have new features developed on the community that her budget could not accommodate.

Nick: It’s really about helping people, getting the call from someone who needs assistance to learn how to learn about what is happening online. In working with these companies, the result has been to learn about unique niche communities that exist that often are not regularly known about.

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