The Magnetic Group recently posted their conclusion from a survey they had taken at The Weather Channel. It contained poorly worded questions with regards to the answers survey takers were given, in addition to unneeded lengthiness.
A few of the key observations from the article were:
-Poor surveys reflect poorly on the parent company
-Survey tools are only good tools if they are properly used
-Know what length your survey needs to be, and how many questions your participants will likely answer
Read the full article here. What are some other key points and guidelines you use when constructing surveys?
SPSS in conjunction with The Market Research Event will host a complimentary web seminar presented by Jane Hendricks, Product Marketer, SPSS Inc and Frank Maduri, Sales Engineer, SPSS Inc. This web seminar will take place on Wednesday February 25th from 2:00 to 3:00 PM EST. Reserve your webinar seat by registering now. Mention priority code MWS0021BLOG.
Here’s a brief recap of the webinar:
Open-ended survey questions allow people to express themselves in their own words; and give researchers rich new insights into attitudes and preferences regarding service, purchase decisions, product design, employment, operations, whatever the issue under study.
If you’ve limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization’s first step toward maximizing the value of your survey data.
Created specifically for open-ended survey responses, SPSS Text Analysis for Surveys uses proven technologies in computational linguistics to make it far more powerful than typical text-coding procedures. It allows you to categorize hundreds, even thousands of responses in a fraction of the time it would take to do so manually. Then easily export results for further analysis and graphing.
What you will learn by attending:
- How to turn text into quantitative data
- How to save even more time by automating the creation of categories and the coding of responses
- How to uncover category relationships using visualizations such as bar charts and tables
- How to export results to Excel, SPSS or other software for analysis
- And more!
Don’t miss your chance to view this free webinar. Click on the link below to register.