Tag Archives: Super Bowl XLIII

Superbowl Battle of Brands Continues

Days after the Steelers took their big win at Super Bowl XLIII, market research experts are now parsing data to determine who won the Super Bowl XLIII battle of the brands. According to LATimes.com, the contest runs the gamut from the 30-second commercials that cost an average of $3 million to stadium signage and product placement during the game broadcast on NBC.
Only time will tell whether commercials — such as Denny’s well-received promise to serve up free Grand Slam breakfasts — spur consumers to spend during what’s shaping up to be a rough recession. (Denny’s said it spent about $5 million on Super Bowl advertising and the cost of 2 million free breakfasts.)

Who do you think won the battle?