And on that note, we are excited to announce that the wait is over – The 3rd Annual International Shopper Insights in Action Event is here and taking place 5-7, November in Prague.
Uniting the world’s best shopper minds, Shopper Insights in Action is where vision and action are fueled by stakeholder collaboration. Real take-away value lies in aggregating the right mix of people with the right expertise, experience and diversity to interact with ground-breaking, actionable content and with each other through a purposely designed conference experience.
This year we transform from reactive customer research to predictive intelligent insight. It is more important than ever to truly understand shoppers throughout the decision journey to make smart shopper strategies come to life at retail.
Key themes for all Stakeholders include:
‘ Balancing Shopper & Consumer
‘ Category Vision
‘ Retail Innovation
‘ Shopper Activation
‘ Predictive Intelligence
‘ Collaboration Strategies
‘ Omni-Channel Retailing
‘ Insights in the Store
‘ Shopper Marketing
‘ Digital Innovation
‘ Channel Integration
‘ Insights Beyond the Store
‘ Influencing Buyer Behavior
‘ Being Data-Rich & Insight Poor
‘ The ROI of Loyalty
‘ Does Emotion Trump Function
Plus, two NEW Intensives with expanded content focused on Strategic Selling Strategies and Shopper Insights Analytics for Shopper Marketers, Category Leaders, Shopper Analytics and Merchandisers.
See more details about what this year’s event is covering here
And you will hear from industry experts such as:
CAMPOFRIO FOOD GROUP
BACARDI-MARTINI CORP LTD
THE UNIVERSITY OF OXFORD’S INTERNET INSTITUTE
THE COCA-COLA COMPANY
PHILIPS CONSUMER LIFESTYLE
THNK – THE AMSTERDAM SCHOOL OF CREATIVE LEADERSHIP
AACHEN SCHOOL OF BUSINESS AND ECONOMICS
JOHNSON & JOHNSON
METRO CASH & CARRY
RED DOT SQUARE
NESTLE and many more!
Leading Researchers, Category Managers, Shopper Marketers and Merchandisers attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.
The wait is over. Registration is OPEN. The ACTION starts now.
* Mention your blog VIP code, SIA13BLOG, and save 15% off the standard rate.