Tag Archives: Strategic management

TMRE 2013: A Truly Transformative Experience

I want to make sure that you are aware of The Market Research Event (TMRE), the world’s
#1 insights event. TMRE presents an unbiased platform for competing viewpoints,
diversity of perspective and an invitation for all. And this year, we have two
days of sessions dedicated to innovation.

Are you a disruptive innovator?

TMRE is hosting the annual EXPLOR award and the NGMR
Disruptive Innovator Award, recognizing breakthrough innovation in technology
in market research. All award entries must be submitted by Friday, Aug. 30th.
Enter to win a FREE pass to TMRE and the opportunity to present the winning
case study during the event! To submit an entry, click here: http://bit.ly/17oZpdi
TMRE is ONLY event that brings you what’s new and next
before anyone else.  This year’s theme is about your dual role: protecting
the science of understanding while translating insights into confident business
Here are some sessions that may be of particular interest
to you:
  • Upping Your Seat at the Table – Transforming Market
    Research Into Business Insights Teams Through Big Data & Analytics – Aaron Fetters, Director KNA Insights and Analytics
    Solutions Center, Kellogg’s
  • Connecting the Intelligence Dots for Value Driven Strategy – Eric Jagher, Senior Director – Strategic Guidance,
    Insights and Planning, U.S. Cellular
  • Segmentation in a Big Data World – Shawn Utke, Vice President, Brand Insights & Research,
    Panera Bread
  • Leveraging Graphs of Data to Understand Your Customers’
    Values – Ravi Iyer, Principal Data Scientist, Ranker

To see the full TMRE 2013 agenda
including sessions organized across the following themes: Your NEW Hybrid
Skillset, Transformational Leadership, Predictive Insights & Futuring,
Strategic Planning, Disruptive Technology & New Methodologies, Customer
Driven Innovation, Big Data, Analytics & Measurement, Brand Strategy &
Engagement and many more, click here:  http://bit.ly/17oZpdi
October 21-23,
Nashville, TN
Mention code TMRE13LINK & Save 15% off the standard
rate. Register today: http://bit.ly/17oZpdi
The TMRE Team

How to Design and Communicate Trends that Spark Change

At the Market
Research Event (TMRE) Conference
in 2012, Dipanjan Chatterjee, Senior
Specialist, Trends, Target Corporation, sat down with IIR’s Marc Dresner to
discuss, The Cure for the Common Trend 2.0: How to Design and Communicate
Trends that Spark Change.
In his role, Chatterjee identifies trends, insights and
opportunities in the financial services, retail, and emerging technologies. In
addition, he is heavily immersed in strategic planning where he works with
senior level leadership to identify 3-5 year visions around what his department
wants to accomplish as a business unit within Target.

Every day, he looks around at what’s happening not only at Target, but across
the enterprise, outside of Target, inside the retail industry, inside the financial
services industry, and more.
Sign up for access to the full length video and discover his biggest challenges,
accomplishments, and what exactly it takes to succeed in trend.  To learn more, click here!
 Amanda Ciccatelli,
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the tech
industry.  She can be reached at aciccatelli@iirusa.com. Follow her
at @AmanadCicc.