Tag Archives: Strategic Insights

Canada Cuts Ribbon on its Giant Open-Air Mall

Last week, Canada opened The Outlet Collection at Niagara,
which quickly filled with thousands of shoppers looking for the bargains and brands
they could previously only get in the United States.
‘We are sending a clear message to the outlet shopping industry that we mean business,’ Daniel
E. Fournier, chairman and CEO of Ivanho?? Cambridge, told Buffalo
The outlet mall’s 520,000 square feet of space is filled
with 94 retailers, and eight more are on the way. The $162 million mall is made
up of rows of stores, each with its own entrance connected by a series of
partly covered walkways. A separate food court sits enclosed in a stone-covered
building at one end near a grassy area where shoppers can gather on Adirondack
chairs, sit by a fireplace and listen to live music.
The Outlet Collection is a new concept for Ivanho??
Cambridge, which plans to replicate it at other malls around the world. Reactions
to the open-air style of the mall were mixed as some loved it and some worries
what would happen when winter hits.  
One shopper Shelly Berenbaum said that the new mall was nice
but that she would continue making her weekend-long shopping trips to the
States every month, where many shopkeepers and her preferred hotelier know her
by name.  She told Buffalo News, ‘We have
our routine. We do our shopping. We go out to dinner. We go to the movies.’
And though the grand-opening promotions made it difficult to
compare prices, she thought there were still better bargains to be had in the
States. ‘When you guys have sales, you have sales,’ she said. She cited a pair
of UGG boots marked down from $198 to $159 at the Canadian Outlet. A great
price for Canada, but she got the same pair on clearance at the U.S. Saks
outlet for $50 in February.
Christine Lalonde said she would still make her monthly trip
to the U.S. to stock up on clothes at Walmart. Though there are Walmarts in
Ontario, none has the larger sizes and styles she prefers. Marilyn Lock talked
about differences in inventory and selection, as well, even under identical
store banners. ‘Target over there, I love it. Target over here, forget it. It
doesn’t have the same variety or the pricing,’ she explained.
A lot of shoppers also said the new mall provided everything
they needed to stay local. For instance, Girlyn Cayabyab, who has been
venturing to Walden Galleria to shop every two weeks for years, said she would
probably be spending more time at the Outlet Collection from now on. ‘By the
time you go over the border and everything, I’d rather just pay a little extra
and not have to deal with it.’
The economy in Ontario’s Niagara region has struggled at the
second-highest in Canada, so Canadians hope its sleek new outlet mall will
be enough to keep some more of those dollars at home. Ann Ackerman, VP of outlet marketing at Macerich, said, ‘While
the newness of the competition will be intriguing to some shoppers, Fashion
Outlets of Niagara Falls is the largest outlet mall in the region today, and
will soon bring even more brands,’
Want more on this topic? Attend The North American Consumer
Insights Event this September 29-October 1, 2014 in Toronto, Ontario, Canada.
The event showcases the local Canadian culture in its storytelling. The same
relentless commitment to quality and value means more choice, diversity and a
change of scenery. With new entrants like Target Canada, rapid changes in
technology and increasingly discerning customers, the Canadian retail industry
is in a constant state of change, challenging players to adapt strategies and
tactics to remain relevant.

To learn more about
The North American Consumer Insights Event, click here: http://bit.ly/1i0hEKK

Introducing The North American Consumer Insights Event

The team behind the World’s Best Insights Event – The Market
Research Event, and Shopper Insights in Action have done it again. Bringing the
caliber of actionable content, inspiration and peer-to-peer networking you have
come to expect to Canada.

The Canadian retail industry is in a constant state of change.  With new
entrants like Target Canada, rapid changes in technology and increasingly
discerning customers, you are being challenged to remain relevant.

Introducing The North American Consumer Insights Event, September 29-October 1,
2014 in Toronto.  A 3 day experience focused on the power of insights in
motivating smarter decision making.  In honor of its host country, the
2014 event will shine a particular lens on the local flavor of shopper insights
in Canada. Download the brochure for full details: http://bit.ly/1wm3Xz8

Keynotes include:

  • Falling in Love and Having a Relationship are Two Different
    Things, John Rocco, Director of Marketing, Brand & Category, Target Canada
  • How to Embed a Culture of Customer Experience in your
    Organization, Kelly Harper, Director Customer Experience Learning, BMO Institute for Learning
  • The Art of Engagement: The Importance of Connecting with
    Customers in a Multi-Channel World, James Ryan, VP, Living Merchandising Division, Canadian Tire
  • Walk Your Talk, (Authenticity is Key), riCardo Crespo, Chief Creative Officer, Th13teen
  • How Current Trends are Shaping The 10 Growth Areas of
    Tomorrow, Jared Weiner, Futurist and vice President, Weiner, Edrich Brown
  • Why Business is Personal: An Entrepreneur’s Journey to
    Creating Systematic Societal Change through Insights to Drive Innovation, Ken Sim, Co-Founder, Nurse Next Door
  • The Future of Big Data & Small Data,Tim Benner, Director, Consumer Insights & Analytics, Samsung
    Telecommunications America

And more!
Download the brochure
for the full agenda and session details: http://bit.ly/1wm3Xz8

Plus, as part of your conference registration, you’ll receive BONUS ACCESS
to FEI: Toronto,
brought to you by the producers of the World Leader in Advancing Innovation.

All the best,

The North American Consumer Insights Event Team


Live from #TMRE13: Last Wave Millennials Have Great Expectations

‘We’re self-centered, entitled, narcissistic, lazy and
immature, and we are sorry for that. You raised us to believe we are special,’
say a group of Millennials in a video presented by Jane Gould, SVP, Consumer Insights
at Nickelodeon at TMRE 2013 in Nashville, TN this morning. According to Gould, Millennials
were born into a special moment in time, but we shouldn’t blame them for what
they were born into.
First Wave Millennials, born 1982-1987, are characterized as
special, sheltered, confident, team-oriented, conventional, and pressured. Most
First Wave Millennials believe that their Last Wave peers are headed in the
wrong direction. And, Last Wave Millennials, born 1999-2004, are characterized
as more special, more sheltered, more and less confident, more and less
team-oriented, more conventional and both more and less pressured. They feel
even better about who they are than the First Wave Millennials as they were parented
by Gen X parents who have a very different way of parenting than the Baby
Specifically, Last Wavers have a great focus on themselves
than others. They are also happy and content because they have it pretty good (or
adults have it pretty bad).  They are
also in tighter circles of friends as safety is a concern, personal exposure is
limited, and friendship is changed. First Wave Millennials think they are
smarter than any other generation because they have a support group who is
invested in their happiness and success. As a result, they feel like they are
smarter than anyone.
In the mind of First Wave Millennials, Last Wave parents are
indulging their kids too much, are too invested in their kids’ feelings, too
involved in their kids’ lives, and fail to give their kids responsibilities.
It turns out, Last Wave Millennials think they could be
doing more and their parents agree. They are investing in work rather than
play, assuming less responsibility for their things than they think they should
be, less accountable for their actions than they believe is ideal, and are significantly
more dependent on their parents than they think is best.

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.  

Universal Music Insights Chief Keeps Beat with Change

Researcher Demonstrates Artists Aren’t the Only Creative Force in Music

By Marc Dresner, IIR

The music industry has been the poster child for disruption for decades now.

Remember the advent of Napster and peer-to-peer file sharing (a.k.a. piracy on steroids) back in the late ’90s?

How about a couple years later, when a portable digital music player redefined a computer company and’

Well, you know how the story ends. Or put more accurately, where things stand today.

This is the environment in which Alisa Olander and her team provide insights. And frankly, it makes consumer packaged goods look pretty sleepy.

Universal Music Group’s VP, Strategic Insights & Research recently sat down with me for a brief discussion

Alisa Olander

about her role and day-to-day.

‘In a single day we could be working on a Lady Gaga or Katy Perry release to streaming consumption to pricing jazz to A&R research for an emerging band to sizing the market for a new product to helping karaoke get year-round positioning in retail stores or helping brand partnerships with various branding opportunities,’ Olander told The Research Insighter.

When you think about music distribution and consumption, how music is accessed and the role of changing technology, the impact on business models’not to mention the complex, intensely personal ways in which music touches consumers’it’s clear that the artists aren’t the only creative force in music today.

Listen to the podcast! 

Download the transcript! 

Editor’s note: Alisa Olander will be presenting ‘Data Visualization: The Subtle Art of Data’ at The Market Research Event 2013 taking place October 21-23 in Nashville, TN.
For information or to register, please visit The Market Research Event website

Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

The Market Research Event 2012 Full Program Unveiled!

As organizations across the globe demand more from their insights groups than ever before, what will your role be?

The Market Research Event 2012 is focused on developing you both professionally and personally into a transformational leader in your organization. The new value proposition for the market research community is about uncovering real insights that will create new value. TMRE will empower you with new skills that will enable you to tranform research into insights and use storytelling to build a compelling business case for meaningful action.

Introducing TMRE 2012: The NEW Value Proposition: Transforming Insights Partners into Strategic Consultative Leaders.

TMRE is the largest and most respected market research event in the industry. With more than 136 sessions and 170+ speakers, gain access to the most comprehensive set of industry perspectives from insights leaders across the globe.

2012 Featured Speakers Include:

  • ‘ Philip Chambers, SVP, Global Insights, PepsiCo
  • ‘ Daniel Kahneman, the World’s Most Influential Living Psychologist, Best Selling Author, Thinking, Fast and Slow
  • ‘ Robert V. Kozinets, World Renowned Expert on Net-Nography, Professor, Schulich School of Business, York University
  • ‘ Guy Kawasaki, Former Chief Evangelist of Apple, Author of Enchantment
  • ‘ Robert J Atencio, Global VP, Consumer Insights, Pfizer Consumer Healthcare
  • ‘ Jonah Sachs, Author, Winning the Story Wars, Co-Founder & Creative Director, Free Range Studios
  • ‘ Jim Stengel, Former Global Marketing Officer, P&G, Author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
  • ‘ Bob Johansen, Ten Year Forecaster, Author, Leaders Make the Future

Completely New Content Areas For 2012:

  • ‘ Social Media Listening
  • ‘ Mobile & Technology
  • ‘ Trends: With a Special Hispanic/Millennial Focus
  • ‘ Consultative Skills Development
  • ‘ Strategy & Futuring
  • ‘ Data Analysis and BIG Data
  • ‘ Collaboration in Action: Industry Roundtables & Interactive Work Groups

Returning Themes – With all new, never before seen presentations for 2012:

  • ‘ Ad & Media Research
  • ‘ Shopper Insights
  • ‘ Business to Business Research
  • ‘ Global Research
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  • ‘ Brand Insights: Letting the Brand Tell the Story
  • ‘ Insight Driven Innovation
  • ‘ The New MR Toolkit

Find out for yourself why The Market Research Event has been dubbed year after year as the World’s Top MR Event. If you’d like to join us, as a reader of this blog, when you register to join us and mention code TMRE12BLOG, you’ll save 10% off the standard rate!  If you have any questions, feel free to email Jennifer Pereira.