“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, American entrepreneur
In “Across The Board, CMOs Struggling To Deliver An Integrated Customer Experience,” Daniel Newman states that “only 13% of the 110 CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels.”
Are you facing the same challenge? Join Darryl Speach, Chief Customer Officer, Greystone & Co, Inc., as he presents “Designing a Customer Centric Culture: The Final Frontier for Game-Changing Market Differentiation” during the Total CX Leaders Conference June 3-4 in Miami, Fla.
During this session, you’ll learn valuable insights and the steps required to instill and sustain a successful customer-centric culture.
Prior to joining Greystone, Darryl was Disney’s lead consultant assigned to the Disney Institute/McKinsey & Company co-branded joint venture, specializing in customer experience transformations.
Total CX Leaders Conference will help you “learn how to listen to your customers, understand their differences and set the foundation to build a road map to create a seamless experience for modern customers.”
Join Darryl at Total CX Leaders Conference (TCXL) 2015 in Miami. Register today!
Stay connected with TCXL15:
- linkedin.com/Total Customer Experience Leaders
- facebook.com/Total Customer Experience Leaders
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.
Jeffrey Henning of Vovici.com reports that Apple does not do market research, quoting Steve Jobs “We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.”
Your organization is not Apple but perhaps, as we conduct market research we can take a few cues from Apple–make products that you’d like to have. What appeals to you about the product or service that you’re selling, how can you make it even better?