Tag Archives: startup

This Week In Market Research: 7/27/15 – 7/31/15

Do you work from home and feel like you can never get anything really done?? In a recent article by Fast Company, Carson Tate details 5 ways that will make working from home REALLY work. ‘According to research by the financial software company Intuit, nearly a quarter of U.S. workers telecommute for at least a few hours every week.’ So according to Tate, a few of the ways you can make working from home really work include ‘communicating well and often,’ and ‘being a proactive team player.’ The first suggestion is to use many forms of communication to be sure things are being communicated thoroughly and efficiently. To be a proactive team player, you have to be diligent about reaching out to your coworkers and connecting with them not just on a work level. In other words, being a part of the team includes comradery and you have to put in a little extra effort in order to gain those relationships. Interested yet? Well, read the full article at Fast Company.
This week The Guardian posted an article for younger graduates wanting to go into the market research industry. They list five different tactics, however the two that really stood out to me included 1. Choosing a research path and 2. Building on online profile. For the first one, the article suggests that ”it is important to pick a research path’.identify whether your skills lie in numeracy or whether talking to people face to face and learning about cultures is more appealing” On top of picking a research path, building an online profile and getting connected with the research community can bolster experience and resumes. According to the article, ”it’s important to create a professional online profile’and hide any potential controversial Facebook photos.’ There you have it. These 5 tactics will surely get you closer to your dream job in market research. 
‘Where do I begin’? It’s the common question, whether asked internally or outwardly, when dealing with the launch of a new product. So where does one start when marketing a new product? Well, according to a recent article released on Entrepreneur this week, all one needs to remember is ‘Search, Social, and Content.’ In this sense, search means your search engine optimization and making sure your page is searchable through google. Social refers to the sharing of information through social media and taking advantage of getting the word out through social. This third component, content, means ensuring that the content that you are marketing is strategic and clearly thought through. All of these avenues together make up the ‘Holy Grail of Startup Marketing.’ Want to learn even more about this? Visit Entrepreneur’site and 

We have all been there. When a crisis hits at work, we work reactively rather than proactively. Well thanks to an article released this week on Entrepreneur, we now have 7 habits to get us working more proactively. Now, in order to get the full gist of the email you’ll have to read it on the Entrepreneur website. However, a few to the points listed include, blocking out time to answer emails 2-3 times a day as well as celebrate what you ARE getting done. Both of these pointers stood out to me because making sure you answer emails throughout the day ensures that you won’t get behind and making sure you celebrate what is actually getting done helps you focus on the positive around you. Focusing on the positive, helps you negate many negative emotions that occur at work and slow down your productivity. If you’re one of those people, like me, who works much better in a proactive environment this list is insightful and in its own right, proactive.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 

Statisfy Has the New Social Media Intelligence Tool with All the Answers

Statisfy, a Boston tech startup consumer
insight gathering platform and customer engagement tool, unveiled today at the InsighTech
Conference in San Francisco that its Social Intelligence Tool product has over
1,750 online publishers using their tool in less than 30 days of its release.
Founded in 2014 by co-founders Dean Wiltse and Dave Casion, Statisfy is
changing the way brands and businesses understand and engage with their
constituents and followers. Using Statisfy, brands can easily gather
deep insight by asking engaging image based questions to their social media
followers, their website visitors, and more.
‘Our goal with Statisfy was to create a truly engaging platform where businesses
and brands could take full advantage of social media as a rich and untapped
site of market intelligence gathering. Right now, we’re the only option
for those looking to accurately and quickly gather rich customer insight,
increase social media engagement, and learn from their followers and
constituencies across social, web, and mobile platforms,’ said Wiltse, CEO and
co-founder of Statisfy.
Statisfy’s team believes that asking questions is a
fundamental part of the human condition. Every individual has questions waiting
to be asked, but Statisfy believes that existing social spaces do not encourage
this. Its team embarked on an endeavor to put a product in people’s hands which
enables them to actively engage with one another and facilitate greater
understanding of humankind via technology.
Statisfy allows content creators and publishers to make the most of their
content by creating and embedding image-based polls which then engage audiences
in an innovative way. To date, Statisfy has image based polls on over 1,765
online publishers. Although
businesses have reacted to changes in consumer behavior by creating presences
on social media, those platforms have remained push platforms, rather than
pull. With Statisfy, brands can ask targeted, image-based questions to their
social media followers, website visitors, and consumers which has the ability
to collect answers from thousands of people. Those results are then
automatically generated into easy-to-read and share statistics.

Casion President, CTO and co-founder of Statisfy, said, ‘We
make it easy and accurate for businesses to draw conclusions about their social
media followers and website visitors. These insights can be used to inform
product development, marketing campaigns, and business decisions. We’re also
giving people a way to anonymously compare themselves and their opinions to
those of others, which they can then share out via social media.’ 

Evolving Organizational Structures for Intelligence: Where Does Market Research Fit?

By: Bill MacElroy

As we begin to emerge from years of recession, the Market
Research industry
appears to be recovering some degree of growth in
revenue.  However, the growth in the
market for survey research remains very low relative to other business service
When we consider the causes of low growth, several scenarios
may be at play. First, the industry may have met a natural cap: we may have
reached a zero-sum level of production that meets all the needs for information
that client companies have.  If this is
the case, then the only way to grow is to take business from someone else;
leaving the total market size relatively unchanged.  In this scenario, competition is defined as
“direct competition;” we’re fighting against competitors who are
doing the exact same thing that we are and seek points of differentiation based
on doing what we’ve been doing, only better or cheaper.
A second possibility is that new, disruptive
or methods are becoming substitutes for traditional research
and that the demand for information in client companies is being met through
alternative channels.  This is
“indirect competition,” wherein we are fighting for budget against
substitutes that are producing similar benefits, but in very different ways.
Having seen the growth in Big Data operations and the
budgets allocated to that infrastructure, I’m of the opinion that the second
scenario may be becoming more relevant.
For a number of years, enterprise-level businesses have been
building new organizational units for the collection and processing of
transactional data and other forms of ‘big data.’  Market research is seen as an established
information gathering function, but the two methods operate very differently in
terms of speed, cost of infrastructure, complexity and perceived reliability.
Many firms have been considering how these parallel
analytical processes can be integrated into their overall ‘market sensing’
activities.  There is some evidence that
the big data group may be poised to swallow a great deal of budget that used to
be earmarked for market research.
In order to ascertain the degree to which big data is
becoming an indirect/financial competitor to established research budgets,
Socratic fielded a study including 200 enterprise-level strategic
decision-makers who employ information systems to support the corporation’s
choices.  We will be presenting the
findings of this study at IIR’s
. This presentation
will feature the results from this research-on-research study, which will
reveal how senior business decision-makers foresee their organizations’ future
structure and where Market Research fits into the overall scheme of business
Key Takeaways:
How does the emergence of business analytics and
big data fit into future intelligence plans?
How/Does market research integrate with these
What will the reporting structure look like for
research and data analytics?  Do they
both report to the same function?
What will the leadership hierarchy of
intelligence look like?  What functions
produce the most value?
What will be the budgeting mix between big data
and market research activities?
To what extent is senior management supportive
of each function?  Are there credibility
barriers that must be addressed?
What will determine ‘success’ for each of these
functions in the future?
About the Author: Bill brings more than 35 years of marketing
management and research experience to Socratic Technologies.  His career
has included both agency and client-side managerial positions with Corning
Glass Works, Memorex, Unisys Corp., Cheskin, MACRO, and Autodesk. Bill holds a
doctorate in Management & Technology from Golden Gate University, San
Francisco; an M.B.A. with a concentration in Marketing and a Master’s
Certificate in Applied Statistics from Pennsylvania State University; and a
B.A. in Economics from the State University of New York.  He also spent an
undergraduate term at the Universit??t W??rzburg in Germany.Dr. MacElroy has taught
New Product Development and Marketing Research for UC Berkeley Extension, San
Francisco.  He has been a guest lecturer at MIT, UC Berkeley, The
Pennsylvania State University, University of San Francisco and the Notre
Dame-AMA School of Marketing Research.