Each Tuesday, we’ll begin looking at the companies who are participating in The Market Research Event. Today, we’re featuring infosurv.
The Infosurv Concept Exchange (iCE) is an online prediction market system optimized for concept testing. Fueled by “the wisdom of crowds” iCE is designed to help companies test new product or marketing concepts more accurately, quickly, and affordably than using focus groups or surveys. Rather than answer survey questions, iCE respondents participate in a “virtual stock market” where they can buy and sell shares in the concepts tested. Share price movements are then analyzed to accurately predict which concept will perform best in-market. You can visit the iCE website at
Visit infosurv’s website here.
Hear more from infosurv and other leaders in market research at The Market Research Event this October 18-21 in Las Vegas!