PCWorld.com reports that Pope Benedict XVI is advising members of clergy to be more active in social networking–and His Holiness is practicing what he preaches.
“The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts,” wrote the Pope in his message for the 44th World Day of Communications, to be held May 16.
The Vatican already has a multilingual Web site, but has recently launched the “Pope2you” portal, offering a Facebook app, iPhone app, YouTube channel, and Papal videos.
So – what can we learn from The Pope’s foray into social media? How will his leadership differ from other leaders because of it?
Learn more: Pope2you: What the Pontiff Knows About Social Networks
According to CNET, social networkers (a whopping 36%) would like to see their social networking access on their televisions. The survey of more than 1,000 households found that younger consumers are most interested in chatting and messaging with friends while watching TV. Middle-aged adults want a more passive experience, such as the ability to check on status updates via their TV sets. And those over 50 are most interested in knowing what their friends are watching. Now it seems that people not only want status updates on the minute details of their friends lives, they want to know what they’re watching on tv. Do you think this will catch on?