Tag Archives: social media wired magazine

VW’s Social Media Campaign “Punch”

Keith Barry of Wired.com reports that Volkswagen is looking to revive an old American pastime by utilizing social media. The game, “punch buggy” was popular in the United States as individuals sharing a car ride would punch one another when they spotted a VW Beetle.

With the help of celebrity, Tracy Morgan, the car maker will unveil the game during the Super Bowl.

According to Tim Ellis, Volkswagen’s Vice President of Marketing, ‘The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value.’

Learn more:VW Social Media Campaign Delivers One-Two Punch

Wired: Organized Chaos: Viral Marketing, Meet Social Media

We encourage you to check out Curtis Silver’s piece in Wired magazine in which he discusses the evolution of viral marketing and how it met with social media. Silver writes, viral marketing ‘ the technique of wrangling word-of-mouth to create a buzz around your product or idea ‘ has been a powerful tool since the first caveman started the first rumor. Spreading the word person to person is the stuff of Avon dreams ‘ and Bernie Madoff nightmares. And it requires the confidence to lose control of the message by setting it adrift. He discusses 2002′s BMW short film series, The Hire and how Mystery Science Theater 3000 played an integral part in the latter stages of “traditional” viral marketing.