Tag Archives: social media updates

Making a profit from social media

Most of us don’t have the ability to buy Twitter; however, we can responsibly invest in social media and see returns. Hilary Kramer of InvestorPlace.com writes that there are investing opportunities that can yield big investment gains from the social media networking world. Persons can invest in public companies that have bought some of these fast-growing social media pure plays and are building and investing themselves in related businesses and public companies that stand to benefit from the explosive rise in social media-driven traffic, ever increasing time spent online and changing online behaviors. Hilary offers 12 Social Media Stocks to ride this changing wave of consumer adoption of social media.

As more and more people not only invest their time but invest their money in social media, will we see a shift in the way social media is used? From sharing personal photos to targeted ads based on social media behavior – what’s next?

Let us know what you think of investing in social media. What stocks or companies are particularly fascinating to you?

Social media is working better for retention not acquisition

EMarketer.com reports that in a July 2010 study of US marketers by the Direct Marketing Association and COLLOQUY found that brand awareness was the most popular objective of social media efforts, followed by customer growth and loyalty. Even as this is their objective, the outcome has been far different. According to to the report, smaller companies may spend more on customer acquisition through social media; however, larger corporations are winning with social media by focusing on customer loyalty. Find out more about the study (and some nifty graphs) over at the EMarketer article.

How can you win with social media? Find out how 1-800-Flowers works customer engagement into their social CRM. Join Lewis Goldman, Former Chief Marketing Officer of 1-800-Flowers as he presents, “1-800-Flowers Shows Customer Engagement through Social CRM: You Can’t Fake It” on Monday, October 25th at 9:40am during NACCM 2010.

About the session: What does it mean to have an engaged customer? It’s more than just having Facebook fans or an online presence. It’s investing in the customer experience and becoming an authentic part of the interactions. You will learn how loyalty programs can increase customer engagement and transaction frequency, turning around bad customer experiences and creating advocates, social networking and participatory commerce including Facebook, Twitter, blogging and surveys.

Harrisburg University’s week without social media

Harrisburg University of Science and Technology provost Eric Darr is asking his students to do the unthinkable – go one week without social media. According to NPR, access to these popular social media tools will be blocked from campus computers through the week. This is not a disciplinary exercise, Darr says, but an academic one. At the end of the week, students will write reflective essays about their time in social media exile.

What do think think of Darr’s seemingly extreme experiment? Is it simply a publicity stunt or a constructive way for students to think about the amount of time that they spend on social media?

Learn more: University Declares A Week Without Social Media

Official Call for Presenters Now Open – Social Media & Community 2.0 Strategies 2011

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) presents:
The 4th Annual Social Media & Community 2.0 Strategies Conference
April 4-6, 2011

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Wednesday, September 22, 2010 to Stacy Levyn Conference Producer at slevyn@iirusa.com or 646.895.7335.

About the Event
Social Media & Community 2.0 Strategies is a unique event that focuses on the business value of social media for established brands, as well as entrepreneurial companies. It brings together community experts with lines of business leaders who are using social media strategically to drive their business.

The 2011 event will focus on the strategic, operational, organizational and measurement features of social media and the community space. It will showcase extraordinary case studies as well as introduce “what’s next” and “the future of” sessions delivered conversationally through participatory formats and will focus on identifying next steps.

Event Focus & Key Themes:
‘ Building a Business Case for your Community
‘ Internal Struggles for a Community & Social Media Manager
‘ Creating a Brand Strategy
‘ Technical Execution: User Interactive Design for Core Community
‘ Finding & Embracing your Advocates: Loyalty Programs & Retention
‘ ROI & Measurement
‘ Operationalization of Social Media & Community
‘ Missed Potential
‘ Using Community as a Research Tool
‘ Legalities of Running an Online Social Network
‘ Building a Successful Online Strategy Overseas
‘ The Next Wave: Gaming, Mobile & Location

Past Speakers Include:
‘ Brandie Feuer, Director, Marketing & Innovation, Tropicana Las Vegas
‘ Christi Day, Social Media Specialist, Southwest Air
‘ Kellie Parker, Community Manager, SEGA of America
‘ Pete Dorogoff, Vice President, Digital Marketing, Travel Channel
‘ Winnie Hsia, Integrated Media Team, Social Media Specialist, Whole Foods
‘ Bonin Bough, Global Director, Digital & Social Media, PepsiCo
‘ David Witt, Brand Public Relations Manager, General Mills
‘ Heather Oldani, Director, US Communications, McDonald’s
‘ Larry Blumenthal, Director, Social Media Strategy, Robert Wood Johnson Foundation
‘ Rhonda Lowry, Vice President, Social Media Technologies, Turner Broadcasting
‘ Martha Hayward, Director, Online Strategy, Fidelity Investments

The Audience:
Community Managers and Social Media folks, as well as those who use social media as a strategy such as innovation, market research and consumer insights, CRM, marketing and product management/R&D.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

Sponsorship & Exhibition Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Stacy Levyn.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Roger Jarman, Senior Marketing Manager.

Call for Presenters:
For consideration, please email slevyn@iirusa.com with the following information by Wednesday, September 22, 2010.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ The main theme you plan to address
‘ Summary of the presentation (3-5 sentences)
‘ Please indicate what is NEW about the presentation
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)
‘ Previous conference experience
‘ Short bio

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the Social Media & Community 2.0 Strategies Conference. Check for updates and discussion related to the event at www.iirusa.com/socialmedia. We look forward to receiving your proposal!

Stacy Levyn
Conference Producer
Marketing & Business Strategy Division
The Institute for International Research

Social media cost UK billions

British employment website, MyJobGroup.co.uk says that social network usage at the office could potentially be costing Britain up to 14 billion pounds ($22.16 billion). The Washington Post reports that the website polled 1,000 British workers and discovered that nearly 6% of them spent one hour or more during work on social networks like Facebook.

“Whilst we’re certainly not kill-joys, people spending over an hour per day in work time on the likes of Facebook and Twitter are seriously hampering companies’ efforts to boost productivity, which is more important than ever given the fragile state of our economy,” Managing Director of Myjobgroup.co.uk Lee Fayer said in a statement.

How does your work day stack up with British workers? Are you browsing Facebook and Tweeting just a bit too much during your work day?

43% of brands on Twitter had never replied to a tweet

This is an excerpt from the Wildfire whitepaper, “Putting the ‘Social’ Into Social Media” which is available for download. The report examines the top 50 companies in the 2009 Deloitte Fast Tech; a list of the fastest growing technology companies in the UK. The list is a combination of small and large companies from all corners of the technology industry ‘ both B2B and B2C – united by impressive growth figures in the last year.

43% of brands on Twitter had never replied to a tweet
But technology brands were generally not using Twitter to be social. The majority were either tweeting company news (46%) or industry insights (51%). Only 3% of the tweets were retweets, and replies represented just 12% of the total number of tweets. Underlining all of this, a shocking 43% of brands with a Twitter account had never replied to a tweet! Tech companies are using Twitter to broadcast messages, but they are not engaging with their stakeholders and are therefore missing an opportunity to build community and influence. Twitter itself makes no secret of its desire to help brands adopt the service, with the continued rumours of a Twitter Corporate service coming soon and the recent addition of the Sponsored Tweets advertising scheme.

Is this surprising to you? How many tech companies do you know that actually respond to Tweets from customers? We’d like to hear your thoughts.

British government works to get more online users

In an effort to get more people, especially older generations, online the British government has set up Race 2012. From their website, Race Online 2012 aims to bring people and organizations together to improve the life chances of the 10 million people who have never been online, particularly the four million who are also socially and economically excluded. Race 2012 aims to get 100% of the British population online by the London Olympics 2012.

The YouTube sensation, The Internet Grandad has taken a special interest in the cause and is helping them with their mission. As an elderly widower living alone in England, he found the internet to be a wonderful tool to share his knowledge and to connect with a new set of people.

As social media professionals, we often look at what can be the next big thing, the biggest moneymaker, etc. What many fail to forget is how powerful social media can be to simply connect with one another and to be social. For so many the idea of being social can be daunting, what social media offers is a path out of loneliness.

What other organizations do you know of who are taking a keen interest in getting older generations to adopt the internet? Would you support an initiative like this in your country?

Small businesses and social media – 5 ways to start now!

Mashable has a great article today on how small businesses can adopt the social media trends from younger generations to help their businesses. One main objection to social media is the lack of time; however, as David Stark points out “…people don’t realize how much time they’re wasting by sticking to the tools of the old guard. Think of how many e-mails you send out on a daily basis. How many phone calls you make. Well, social media can not only cut down on those time-sucks, but also help you connect to a wider group of people on a more personal level. Moreover, it’s a hell of a lot more fun to keep up a fan page complete with FAQs and videos than it is to answer 1,000 e-mails all related to the same issue.” Good point.

Here are their top 5 trends to consider with social media:

  • Listen to Gossip
  • Share Content
  • Have an Attitude
  • Hang Out
  • Play Nice with Others

To learn more about these trends in detail, visit the Mashable article.


5 Teen Social Media Trends that Can Be Applied to Small Business

What other trends do you see that can help small businesses grow?

AP Stylebook adds 42 new guidelines for social media

ROTFL, G2G and POS are officially part of the updated AP Stylebook. CNN and Mashable report that the venerable resource for journalists (and those who just like to be annoyingly correct all the time) has added 42 new guidelines for social media communication. From the article, “among the more interesting changes — at least from a grammar and style standpoint — are separating out “smart phone” as two words, hyphenating “e-reader,” and allowing fan, friend and follow to be used both as nouns and verbs.”

Like to add your suggestions? The AP is taking tips from New Media and Social Media types for 2012. Click here for more information.

Check out the original article here: AP Stylebook adds 42 new guidelines for social media

Social Media & Community 2.0 Strategies Highlight: Michael Donnelly, Coca-Cola


Michael Donnelly, Group Director,
Worldwide Interactive Marketing,
THE COCA-COLA COMPANY
Follow Michael: @michaeldonnelly

As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst Coca-Cola’s marketers throughout the world. Working in the interactive marketing arena since 1998, Michael recently focused on creating effective programs in Social Media Mkt, Consumer Generated Media, Virtual Worlds and on expanding the company effective use of Search Engine Marketing. Programs under Michael’s supervision have recently won ‘Best in Show’ at OMMA, Silver and Bronze awards at MIXX, a Creative Media Award from Media Magazine, 2 achievement awards from the Society for New Communications Research and an Emmy nomination for “Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices’.

Michael was with Johnson & Johnson for 9 years prior to joining The Coca-Cola Company. There, as part of their Global Marketing Group, he led their Interactive Marketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences. Before J&J, he spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others. Michael received his BA from The College of New Jersey and my MBA in the Management of Technology from New Jersey Institute of Technology.

Michael’s biography courtesy of iMedia Connection.

Join Michael and a great line-up of others (download the brochure for details) at “How Can I Find the Sweet Spot where Traditional Media Meets Social Media? A Panel Conversation with Media Directors taking Traditional Media Social” on Wednesday, April 5 at The Social Media & Community 2.0 Conference in Boston. For more event details, please visit the website.